NAB is all about people


John Smith -new TV-Bay Magazine
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The relative success of NAB is down to people. The individuals we meet, the relationships we make and renew with customers and the desire to work together to develop a technology solution to any given challenge.

At Media Links we have been supplying our leading-edge technology for the world’s most watched global sports events for many years. Our technologies help transmit remote live sports events around the world, providing the link between the various venues and stadia where the action takes place and the transportation of content back to the studio over existing IP networks for transmission in real-time. With an installed customer base of over 1000 sports venues, serving customers on six continents, we provide the backbone technology for many major broadcasters to take advantage of the associated revenue opportunities transmitting live content can offer.

Although we have come across similar challenges before, each project we undertake is completely new and tailored to an individual organization’s requirements. Therefore, we need to understand the precise objectives of our customers: are they needing to make money or save money? (or preferably both!). We need to know the goals of management, as well as the technical teams, and only armed with this information can we begin to work backwards to devise a suitable technological solution.

Gaining a deeper insight is less about a list of technical specifications on a spreadsheet and more about developing a strong and honest relationship where both sides can be open about business drivers and challenges and where they see the future heading. It’s easy to sell ‘equipment’ but to provide a lasting solution which satisfies a customer’s current needs and can also be adaptable and scalable enough to cope with those of the future, requires interaction, conversation and full understanding.

I’ve been told I talk a lot! However, at Media Links we also listen and listening and gaining information in this way is crucial and is the very first step to providing a suitable solution for the broadcaster or indeed “any” customer. To open a dialogue, the first questions we ask any visitor to our booth at NAB will be: tell me about your company? What led you to visit our booth? What are your business drivers? What are you trying to achieve? (All of course in friendly way, not with a clipboard of pre-planned questions!).

We also try not to make any assumptions. We find out how the visitor – who has given up their valuable time to come to the booth – fits in? What is their role in the entire process? This provides information on the organization’s decision-making process. Will others in the decision-making team have different objectives for the project? Considering the business challenge from a top-level view and from various other perspectives can help make initial judgements on the scope of the challenge.

At the end of the day, people like to do business with people they like. We always try to be approachable, so as well as ensuring a frank exchange of relevant information, the conversation is kept light-hearted so both parties feel good and enjoy the process! Then it’s time to talk about the potential of the kit – because the business challenges are understood, similar examples of projects can be discussed, and relevant products demonstrated.

At NAB this year we will be showing our MD8000 IP transport units which are being used to help transport content over IP for the Winter Games in PyeongChang and of course some major international football matches held in Russia this summer (like our work for charity, we can’t always talk in detail about our biggest projects!).

However, suffice to say, these are huge sporting events where our MD8000 multi-service provision platforms typically might receive and process around 30 camera signals from each sports match, including all audio, video and data plus 4K / UHD signals.

This kind of workflow allows streams to be produced in a local OB vehicle, before the multi-lateral signals are transported over existing telcos networks to a main broadcast studio. The signals are received back at the studio by more MD8000 devices before transmission across the globe, achieving 100% hitless availability of the live content.

However, most broadcasters are not transmitting content for projects of this size and so by understanding their precise needs we can discuss other potential workflows. These may include requirements for our MDP 3020, an IP media gateway edge device we call the ‘go-anywhere’ IP Gateway Encoder and Decoder, first demonstrated at IBC last year.

The MDP 3020 has been designed for the broadcast and professional AV media markets where economical IP media conversion is necessary. One key benefit of this product is that it’s compact and portable. It is so small, it fits into a standard briefcase and can be carried in an overhead locker as hand luggage! This means connectivity can be achieved economically over long distances without the associated shipping costs of heavier equipment. Potentially, more live events can be covered, attracting new audiences. Broadcasters have already indicated to us they could anticipate offsetting the entire cost of the investment in the new equipment against the shipping costs of the kit they have been using.

We are certainly very excited about introducing our technology to new customers at NAB. However, finding out how we can support them to achieve their objectives is paramount. This is only achieved through strong relationships built over time. So why not take the first step and come and visit our booth SU5021 at NAB for a chat about your organization’s objectives – in our business, people matter.


Tags: iss130 | media links | nab | mdp 3020 | md8000 | John Smith -new
Contributing Author John Smith -new

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  • Quantel Pablo Rio at NAB 2014

    Quantel Pablo Rio at NAB 2014

  • Quantel Enterprise sQ at NAB 2014

    Quantel Enterprise sQ at NAB 2014

  • Quantel QTube at NAB 2014

    Quantel QTube at NAB 2014

  • RTW at NAB 2014

    RTW at NAB 2014

  • SGL at NAB 2014

    SGL at NAB 2014

  • SIS LIVE product range at NAB 2014

    SIS LIVE product range at NAB 2014

  • SIS LIVE ManPak at NAB 2014

    SIS LIVE ManPak at NAB 2014

  • Softron MovieRecorder updates at NAB 2014

    Softron MovieRecorder updates at NAB 2014

  • Sony Alpha7S at NAB 2014

    Sony Alpha7S at NAB 2014

  • Sound Devices at NAB 2014

    Sound Devices at NAB 2014

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Telestream Enterprise at NAB 2014

    Telestream Enterprise at NAB 2014

  • Telestream Switch at NAB 2014

    Telestream Switch at NAB 2014

  • Thomson Broadcast at NAB 2014

    Thomson Broadcast at NAB 2014

  • Perception at NAB 2014

    Perception at NAB 2014

  • Visual Unity at NAB 2014

    Visual Unity at NAB 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Calrec Summa at NAB 2014

    Calrec Summa at NAB 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • Cinegy at NAB 2014

    Cinegy at NAB 2014

  • Clear-Com ProGrid at NAB 2014

    Clear-Com ProGrid at NAB 2014

  • Clear-Com HelixNet Partyline at NAB 2014

    Clear-Com HelixNet Partyline at NAB 2014

  • Cobalt Digital at NAB 2014

    Cobalt Digital at NAB 2014

  • CueScript Prompters at NAB 2014

    CueScript Prompters at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Dejero at NAB 2014

    Dejero at NAB 2014

  • DPA Microphones at NAB 2014

    DPA Microphones at NAB 2014

  • Editors Keys at NAB 2014

    Editors Keys at NAB 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • Ericsson at NAB 2014

    Ericsson at NAB 2014

  • Facilis at NAB 2014

    Facilis at NAB 2014

  • GB Labs Space at NAB 2014

    GB Labs Space at NAB 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Guntermann and Drunck at NAB 2014

    Guntermann and Drunck at NAB 2014

  • Haivision at NAB 2014

    Haivision at NAB 2014

  • IMT at NAB 2014

    IMT at NAB 2014

  • Inmarsat at NAB 2014

    Inmarsat at NAB 2014

  • JVC GY-HM850 and GY-HM650 at NAB 2014

    JVC GY-HM850 and GY-HM650 at NAB 2014

  • JVC concept products at NAB 2014

    JVC concept products at NAB 2014

  • Libec ALLEX slider system at NAB 2014

    Libec ALLEX slider system at NAB 2014

  • Matrox Mojito at NAB 2014

    Matrox Mojito at NAB 2014

  • Matrox Capture Card at NAB 2014

    Matrox Capture Card at NAB 2014

  • AQ Broadcast at NAB 2014

    AQ Broadcast at NAB 2014

  • ATEME at NAB 2014

    ATEME at NAB 2014

  • Atomos Shogun and Ninja Star at NAB 2014

    Atomos Shogun and Ninja Star at NAB 2014

  • Atomos Operating System at NAB 2014

    Atomos Operating System at NAB 2014

  • Atomos at NAB 2014

    Atomos at NAB 2014

  • Blackmagic URSA at NAB 2014

    Blackmagic URSA at NAB 2014

  • Blackmagic Studio Camera at NAB 2014

    Blackmagic Studio Camera at NAB 2014

  • Cintel Film Scanner: Blackmagic Design at NAB 2014

    Cintel Film Scanner: Blackmagic Design at NAB 2014

  • Brainstorm Multimedia at NAB 2014

    Brainstorm Multimedia at NAB 2014

  • NAB 2014

    NAB 2014

  • Autodesk at NAB 2013

    Autodesk at NAB 2013

  • BroaMan at NAB 2013

    BroaMan at NAB 2013

  • Clear-Com: Concert at NAB 2013

    Clear-Com: Concert at NAB 2013

  • Clear-Com Eclipse HX at NAB 2013

    Clear-Com Eclipse HX at NAB 2013

  • Clear-Com: HelixNet Partyline at NAB 2013

    Clear-Com: HelixNet Partyline at NAB 2013

  • Clear-Com: Tempest at NAB 2013

    Clear-Com: Tempest at NAB 2013

  • Glensound: RECCE HD at NAB 2013

    Glensound: RECCE HD at NAB 2013

  • Jampro Antennas at NAB 2013

    Jampro Antennas at NAB 2013

  • JVC GY-HM650 upgrade at NAB 2013

    JVC GY-HM650 upgrade at NAB 2013

  • JVC GY-HM70 at NAB 2013

    JVC GY-HM70 at NAB 2013

  • Scott Hill uses EditShare: Lightworks at NAB 2013

    Scott Hill uses EditShare: Lightworks at NAB 2013

  • MultiDyne: SilverBACK at NAB 2013

    MultiDyne: SilverBACK at NAB 2013

  • Phabrix RX2000 at NAB 2013

    Phabrix RX2000 at NAB 2013

  • Photon Beard: Cyc Hood at NAB 2013

    Photon Beard: Cyc Hood at NAB 2013

  • Photon Beard: Space Light at NAB 2013

    Photon Beard: Space Light at NAB 2013

  • PlayBox Technology: ScheduleBox at NAB 2013

    PlayBox Technology: ScheduleBox at NAB 2013

  • Polecam: Z10 zoom lens at NAB 2013

    Polecam: Z10 zoom lens at NAB 2013

  • Zylight F8 LED Fresnel at NAB 2013

    Zylight F8 LED Fresnel at NAB 2013

  • Quantel Pablo Rio at NAB 2013

    Quantel Pablo Rio at NAB 2013

  • Atomos Samurai Blade demonstration at NAB 2013

    Atomos Samurai Blade demonstration at NAB 2013

  • LiveU: Smart Grip at NAB 2013

    LiveU: Smart Grip at NAB 2013

  • NUGEN Audio: Loudness Toolkit at NAB 2013

    NUGEN Audio: Loudness Toolkit at NAB 2013

  • Visionary Solutions at NAB 2013

    Visionary Solutions at NAB 2013

  • SIS LIVE: ManPak and uPack60 at NAB 2013

    SIS LIVE: ManPak and uPack60 at NAB 2013

  • Blackmagic Design: Products at NAB 2013

    Blackmagic Design: Products at NAB 2013

  • Brainstorm Multimedia: Aston3D at NAB 2013

    Brainstorm Multimedia: Aston3D at NAB 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • Vimond Control Center at NAB 2013

    Vimond Control Center at NAB 2013

  • Telestream Vantage v5 at NAB 2013

    Telestream Vantage v5 at NAB 2013

  • Quantel Enterprise sQ at NAB 2013

    Quantel Enterprise sQ at NAB 2013

  • Inmarsat: Global Xpress and Explorer at NAB 2013

    Inmarsat: Global Xpress and Explorer at NAB 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • File Catalyst at NAB 2013

    File Catalyst at NAB 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Anton Bauer at NAB 2013

    Anton Bauer at NAB 2013

  • Autocue at NAB 2013

    Autocue at NAB 2013

  • Cobham: Mini RF Transmitters at NAB 2013

    Cobham: Mini RF Transmitters at NAB 2013

  • Calrec at NAB 2013

    Calrec at NAB 2013

  • Cobham: RF Transmitter at NAB 2013

    Cobham: RF Transmitter at NAB 2013

  • DPA Microphones at NAB 2013

    DPA Microphones at NAB 2013

  • iMovix at NAB 2013

    iMovix at NAB 2013

  • IMT at NAB 2013

    IMT at NAB 2013

  • Photon Beard: Square One Light at NAB 2013

    Photon Beard: Square One Light at NAB 2013

  • RTW at NAB 2013

    RTW at NAB 2013

  • Sound Devices at NAB 2013

    Sound Devices at NAB 2013

  • SGL at NAB 2013

    SGL at NAB 2013

  • TSL Systems at NAB 2013

    TSL Systems at NAB 2013

  • TSL Products at NAB 2013

    TSL Products at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Pixel Power at NAB 2013

    Pixel Power at NAB 2013

  • Guntermann and Drunck GmbH at NAB 2013

    Guntermann and Drunck GmbH at NAB 2013

  • Dejero LIVE+ VSET at NAB 2013

    Dejero LIVE+ VSET at NAB 2013

  • Dejero + Nucomm Connect Live at NAB 2013

    Dejero + Nucomm Connect Live at NAB 2013

  • NAB 2013

    NAB 2013

  • RTW at NAB 2012

    RTW at NAB 2012

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Rotolight at NAB 2012

    Rotolight at NAB 2012

  • Radiant Grid at NAB 2012

    Radiant Grid at NAB 2012

  • Vinten Radamec at NAB 2012

    Vinten Radamec at NAB 2012

  • Miranda at NAB 2012

    Miranda at NAB 2012

  • SGL at NAB 2012

    SGL at NAB 2012

  • Pixel Power at NAB 2012

    Pixel Power at NAB 2012

  • Communications Specialists at NAB 2012

    Communications Specialists at NAB 2012

  • Tedial at NAB 2012

    Tedial at NAB 2012

  • JVC at NAB 2012

    JVC at NAB 2012

  • Sonifex at NAB 2012

    Sonifex at NAB 2012

  • Sound Devices at NAB 2012

    Sound Devices at NAB 2012

  • Studio Technologies at NAB 2012

    Studio Technologies at NAB 2012

  • Bexel at NAB 2012

    Bexel at NAB 2012

  • IMT Broadcast at NAB 2012

    IMT Broadcast at NAB 2012

  • Emotion Systems at NAB 2012

    Emotion Systems at NAB 2012

  • Clear-Com Tempest at NAB 2012

    Clear-Com Tempest at NAB 2012

  • Clear-Com Eclipse MADI Card at NAB 2012

    Clear-Com Eclipse MADI Card at NAB 2012

  • Clear-Com Eclipse at NAB 2012

    Clear-Com Eclipse at NAB 2012

  • Clear-Com HelixNet Partyline at NAB 2012

    Clear-Com HelixNet Partyline at NAB 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • MultiDyne at NAB 2012

    MultiDyne at NAB 2012

  • Marquis Broadcast at NAB 2012

    Marquis Broadcast at NAB 2012

  • Root6 at NAB 2012

    Root6 at NAB 2012

  • Grass Valley at NAB 2012

    Grass Valley at NAB 2012

  • Blackmagic Design at NAB 2012

    Blackmagic Design at NAB 2012

  • Facilis at NAB 2012

    Facilis at NAB 2012

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • Adder at NAB 2012

    Adder at NAB 2012

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Singular Software at NAB 2012

    Singular Software at NAB 2012

  • Cintel at NAB 2012

    Cintel at NAB 2012

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at NAB 2012

    TSL at NAB 2012

  • Vinten at NAB 2012

    Vinten at NAB 2012

  • Orad at NAB 2012

    Orad at NAB 2012

  • Broadcast Pix at NAB 2012

    Broadcast Pix at NAB 2012

  • Visionary Solutions at NAB 2012

    Visionary Solutions at NAB 2012

  • Cinegy at NAB 2012

    Cinegy at NAB 2012

  • Telestream at NAB 2012

    Telestream at NAB 2012

  • LiveU at NAB 2012

    LiveU at NAB 2012

  • Triveni Digital at NAB 2012

    Triveni Digital at NAB 2012

  • Broadpeak at NAB 2012

    Broadpeak at NAB 2012

  • SIS LIVE at NAB 2012

    SIS LIVE at NAB 2012

  • Wowza at NAB 2012

    Wowza at NAB 2012

  • YoSpace at NAB 2012

    YoSpace at NAB 2012

  • Atomos Samurai at NAB 2012

    Atomos Samurai at NAB 2012

  • Atomos Ninja at NAB 2012

    Atomos Ninja at NAB 2012

  • DPA Microphones at NAB 2012

    DPA Microphones at NAB 2012

  • Petrol at NAB 2012

    Petrol at NAB 2012

  • Anton Bauer at NAB 2012

    Anton Bauer at NAB 2012

  • Polecam at NAB 2012

    Polecam at NAB 2012

  • Litepanels at NAB 2012

    Litepanels at NAB 2012

  • Tiffen at NAB 2012

    Tiffen at NAB 2012

  • Qualis at NAB 2012

    Qualis at NAB 2012

  • Calrec at NAB 2012

    Calrec at NAB 2012

  • Autocue at NAB 2012

    Autocue at NAB 2012

  • DK-Technologies at NAB 2012

    DK-Technologies at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • Bluebell at NAB 2012

    Bluebell at NAB 2012

  • Digital Nirvana at NAB 2012

    Digital Nirvana at NAB 2012

  • TMD at NAB 2012

    TMD at NAB 2012

  • PlayBox Technology at NAB 2012

    PlayBox Technology at NAB 2012

  • NAB 2012

    NAB 2012

  • Nexsan at NAB 2012

    Nexsan at NAB 2012

  • TMD at BVE 2012

    TMD at BVE 2012


Related Shows
  • NAB 2014 Summary Show

    NAB 2014 Summary Show


Articles
AI in Media and Entertainment
David Candler Artificial Intelligence (AI) is a term appearing everywhere these days. What is happening in media and entertainment (M&E) that makes the industry ripe for AI? In other words, why does the M&E industry need AI?
Tags: iss134 | AI | wazee | David Candler
Contributing Author David Candler Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
Keeping it remotely real
Reuben Such Everyone wants to do more with less. Always have, although it could be argued that doing more with more is something to aspire to, not many have that luxury. So let’s stick with the prevailing winds of doing more with less, and not just doing more, but doing it remotely, particularly in terms of production. Remote production, in particular, is getting a lot of attention in the field these days, but not so much in terms of the remote operation of fixed studios.
Tags: iss134 | remote control | IPE | IDS | Reuben Such
Contributing Author Reuben Such Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF