News Out Of The Cloud - Technology At The Front Line Of Journalism


Stuart Almond TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

Throughout history, journalists have always had to seek and adapt to new technologies to deliver news in a format and at a speed that consumers demanded. Today, recent technological changes in the media environment have led to another inflection point. If modern media outlets want to empower journalists to remain agile and turn news stories around quickly and efficiently, they have to start embracing new, innovative technologies, like cloud-based media solutions.

Today, we’re seeing the media landscape continuing to evolve thanks to new technologies that allow for the seamless creation and distribution of content via digital channels. In this digital age, audiences have greater access to a wealth of information sources online, including social media and video streaming. This has enabled consumers across the globe to access and digest news from anywhere, whenever suits them best. Modern journalists need to be able to satisfy this demand, by delivering compelling stories to any platform, first.

Changing viewing habits

According to Ofcom’s ‘News Consumption in the UK: 2018’ report, the internet is now one of the most-used platforms for news, used by 64% of UK adults and social media is the most popular type of online news, used by 44% of UK adults.

This has had a significant impact on how journalists’ source, produce and distribute their news stories. Deadlines for a story are nowadays given in hours – or even minutes in the case of a breaking story – not days, meaning frictionless production is more critical than ever before.

Increased consumer demand is fuelled by infinite amounts of information and stories available to them. As a result, journalists need to find ways to remain connected even when working remotely as well as for global news agencies to recognise that linear workflows are a thing of the past. Ultimately, the future for broadcasters lies in transforming traditional media chains, unlocking more value for richer audience engagement, and doing more with less through the smart use of technology.

The rise of fake news

Alongside changing habits in this new digital landscape, fake news is growing in prevalence. With the proliferation of information sources through digital channels, journalists now also face an ongoing challenge to preserve factuality. The more sensational or interesting an online story appears to be, the more clicks and shares it gets - regardless of accuracy. News gatherers are therefore not only facing an uphill battle to capture the attention of viewers who are inundated with content in an ever-expanding mass of media, but are also trying to stay ahead of the curve to share stories as they break to disseminate true facts as quickly as possible.

According to the Massachusetts Institute of Technology’s research report entitled ‘The Spread of True and False News Online’, fake news reaches more people and spreads six times faster than real news. Today’s consumers have access to a variety of largely unmediated opinions from endless sources across the web, meaning the need for clear, accurate and timely reporting from the frontline has never been more important.

Broadcasters need to empower their journalists to become the most trusted source for news by equipping them with the tools they need to tell their story in the most transparent and meaningful way directly from source. From workflow solutions that bridge field-based journalists with the news infrastructure, to toolsets that allow multiplatform live streaming, the right use of technology can be an ally for news journalists in combatting fake news and telling their story first.

Flexibility, accuracy and factuality through the Cloud

This new reality of changing news consumption habits and the challenges created by the rise of fake news means that media organisations need to re-evaluate how they operate. Put simply, linear workflows can no longer meet the needs of the modern news environment.

The age of cloud has created a third generation of newsroom systems: flexible, scalable, and accessible from anywhere. Introducing cloud technologies such as Media Backbone Hive to the physical and virtual infrastructure of a news organisation allows journalists to capture, share, access and deliver content 24/7 from any location. Field journalists can share information with newsrooms in real-time without technological restraints – in a large part through automation. Reporting is made quicker and simpler as devices such as cameras and smartphones can capture information and relay it back to the newsroom instantaneously, where the content can be edited and distributed within minutes.

Cloud-based media solutions also enable faster publishing of content to multiple online platforms, whether that's publishing content an organisation’s own website, to social media outlets or to broadcast TV. With newsrooms applying such technological advancements, in-house journalists and editors can quickly search the entire newsroom system to find what they need, either archived content or material arriving right at that moment – reducing editorial constraints and giving media organisations the ability to share news quickly.

Finally, cloud technologies offer huge economies of scale for the journalistic workflow. Operating with a frictionless news production system ensures collaboration between journalists and newsrooms is as streamlined as it can be. The more journalists use these solutions, the greater their benefit will be to a news organisation. Avoiding the classic overinvestment in underutilised resource.

Amidst the various challenges media outlets face, it is essential that newsrooms maximise on the transformative new technologies that are available, to stay ahead of the curve. From broadsheet to mobile app, the format and delivery of news is constantly evolving as a result of technological change. Cloud technology is another such disruptor, giving news organisations the ability to efficiently and speedily report on fast-breaking events whilst releasing time for investigative news pieces.


Tags: iss138 | sony | ofcom | cloud-based media | intelligent | Stuart Almond
Contributing Author Stuart Almond

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Sony HXR-MC88 palm-sized camcorder shown plus UWP series wireless transmission at NAB 2019

    Sony HXR-MC88 palm-sized camcorder shown plus UWP series wireless transmission at NAB 2019

  • Social Media Virtual Production Switching from Sony

    Social Media Virtual Production Switching from Sony

  • 6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

    6K Sony Venice and Sony 4k Palm Camcorders at IBC 2017

  • All you need to know about the Sony FS5 Raw and HDR Upgrade and more from NAB 2017

    All you need to know about the Sony FS5 Raw and HDR Upgrade and more from NAB 2017

  • Sonys new cameras at IBC 2014 - including the FS7

    Sonys new cameras at IBC 2014 - including the FS7

  • Sony Alpha7S at NAB 2014

    Sony Alpha7S at NAB 2014

  • Sony Camcorders at BVE 2014

    Sony Camcorders at BVE 2014

  • Sony Monitors at BVE 2014

    Sony Monitors at BVE 2014

  • Sony Wireless Microphones at BVE 2014

    Sony Wireless Microphones at BVE 2014

  • Sony at ProVideo2011

    Sony at ProVideo2011

  • Sony at IBC2011

    Sony at IBC2011

  • The KitPlus NAB kit overview video

    The KitPlus NAB kit overview video

  • KitPlus filming rig used at NAB 2017

    KitPlus filming rig used at NAB 2017

  • Den Lennie considers what kit and cameras to buy for 2015

    Den Lennie considers what kit and cameras to buy for 2015

  • KITPLUS rig setup at IBC 2014

    KITPLUS rig setup at IBC 2014

  • Philip Blooms recommendations at IBC 2014

    Philip Blooms recommendations at IBC 2014

  • Thear Technology at BVE 2013

    Thear Technology at BVE 2013

  • Thear Technology Limited at BVE North 2012

    Thear Technology Limited at BVE North 2012

  • Thear Technology Limited at ProVideo2011

    Thear Technology Limited at ProVideo2011

  • Divine - New Intelligent Monitor Speaker from Glensound

    Divine - New Intelligent Monitor Speaker from Glensound

  • Intelligent solutions from Broadcast Bionics at NAB 2018

    Intelligent solutions from Broadcast Bionics at NAB 2018


Related Shows
  • Sony FS7 show with Den Lennie at BVE 2015

    Sony FS7 show with Den Lennie at BVE 2015


Articles
MEDIAPRO leads across the audiovisual value chain
Marc Andreu Valls

MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television channels. We currently have 58 offices spread across 36 countries on four continents.

Tags: iss141 | signiant | mediapro | media shuttle | transport | Marc Andreu Valls
Contributing Author Marc Andreu Valls Click to read
Taking a Stand at IBC - The Future of Exhibiting Clouds
Julian Wright If you’re reading KitPlus you probably don’t need us to tell you that, each year, the IBC Show attracts 1,700 exhibitors, each parting with a significant sum of money for the privilege of touting their wares from the darkened halls for five whole days. For the last eight years Blue Lucy has been one of these exhibitors and the show has always more than paid for itself in generating new business, as well as the less directly-tangible benefits from partnerships and networking opportunities.
Tags: iss140 | blue lucy | ibc | cloud | iabm | Julian Wright
Contributing Author Julian Wright Click to read
Creating A Signature Look With Lighting
William Hellmuth As an LA-based DP, I view my role as a narrative storyteller. For me, cinematography is not just about getting some nice images – it’s about telling truths. I love being able to weave a story with imagery and capture something that’s real, whether through performance or visual symbolism. Lighting is one of my most important mechanisms for capturing those moments of truth.
Tags: iss140 | litepanels | gemini 2x1 | led | William Hellmuth
Contributing Author William Hellmuth Click to read or download PDF
State Of The Nation: Securing The Future
Dick Hobbs - new This magazine is a notable champion for education in our industry, and deserves much praise for its efforts. To my mind, there is all too little concern for our future. I have previously taken up your time in these pages on the subject of creating the next generation of talent, but I am largely unrepentant that I am going to do it again.
Tags: iss140 | ebu | iabm | hbs | training | education | nial duffy | graduate | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read
On Stage At Festival Beauregard
KitPlus Set in the majestic grounds of the Chateau de Beauregard, and in its eleventh year, the festival is an eclectic mix of homegrown French talent and international artists spanning pop, rock, punk and dance. We made the hop across the channel to find out more.
Tags: iss140 | blackmagic | atem | hyperdeck mini | KitPlus
Contributing Author KitPlus Click to read or download PDF