Recent reports show pay TV in the US peaked in 2012 and will keep dropping over the next five years. Digital TV Research’s North America Pay TV Forecasts state the US will see a 20% drop between 2012 and 2023. Should the UK be readying for a similar change in consumer viewing, or is something different happening here?
The proliferation of mobile devices, on-demand content and the fragmentation of viewing habits makes the task of measuring TV audiences and the level of audience participation a bigger challenge than ever before. While the ways that consumers' access content may have changed radically, broadcasters' need for an accurate view of who is watching what, when and how haven't.
Ever since the 1997 Pokmon phenomenon when hundreds of Japanese children were struck with epileptic fits provoked by a series bright red flashes in a TV cartoon programme broadcasters have become only too aware of PSE.
When you are a broadcast engineer working in front of a stack of LCD monitors, seeing a significant difference between the brightness and colour of each monitor can be both annoying and tiring on the eyes.
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