Our third digital revolution?


Bob Pank# TV-Bay Magazine
Read ezine online
Our third digital revolution?
By Bob Pank
A little history – the first digital revolution for the TV production and post industries started somewhere about 1972 and then involved introducing digital islands into an analogue world. The introduction of much more affordable digital VTRs such as Sony’s DigiBeta in 1993 heralded the beginning of the end of analogue.
Then, as the power of commodity computer hardware continued to grow, aided by the likes of Nvidia with their GPUs (introduced in 2000) as well as many huge global IT manufacturers, much, but not all, of TV recording, playback and processing equipment started migrating into COTS ‘IT-based’ hardware. That was the second digital revolution. Now that a large part of the TV production, post industry through to playout is, more or less, IT-based it can take advantage of new openings in that industry. Enter The Cloud, Cloud Computing, and TV revolution number three... or so some think.
Oracle’s Larry Ellison famously said way back in 2009, All the Cloud is, is computers in a network… Our industry is so bizarre. I mean, they just change a term and they think they’ve invented technology.” Of course he was quite right. Technically like this is nothing new, just a bunch of hardware and software on an internet connection. It’s a bag of bits and bytes. What are missing are the applications. But add in marketing and adjust the scale, speed, processing power, costs and create a control GUI that can be understood and easily used by your target customers, and your cloud can meet the particular requirements and expectations of a specific industry. Then you really can offer something new; a major new tool with the potential to offer some new, more efficient workflows with, hopefully, lower costs, greater efficiency and security – as you want.
The cloud people (Cloud Computing service providers) may offer a complete service to you which you, being a film or video technician / producer / broadcaster, etc, can easily plug into, learn and use. In Cloud nomenclature this is software as a service (SaaS). At the other end of the scale, if you can provide all the software and are an IT expert you can deign your own Cloud operation using ‘Infrastructure as a Service’ (IaaS). Another route that is not quite so bare bones, effectively builds on IaaS by adding operating systems in the package – leaving you to write, or supply, the applications. This is Platform as a Service (PaaS).
Users have a choice of how they buy their cloud. In practise users need a good GUI that does what they want, is easy to use and works efficiently. The thing is do you choose a GUI and service all from the cloud service provider or are you better off with a GUI made by someone who has a full knowledge of what the TV production industry needs? The former will have the best knowledge of the cloud but may not quite fully appreciate what the TV people need and the latter knows about TV but maybe does not have a full knowledge of the cloud.
Last month I talked about the UK-based Aframe offering SaaS. In fact they offer a whole suite of collaborative production services from ingest though to tagging and sending videos, making the production ready for editing. Interestingly its CEO, David Peto, has a background in video production. I’m sure that has helped the company to come up with a whole set of tools that do what their customers need.
Another approach is to use a service provided by an established video equipment provider. In this area there is a rapidly growing number of well-known broadcast industry manufacturers now offering services via the Cloud. Chyron Inc saw just such an opportunity for broadcast television graphics. In one way this is a lot about shared access and of ease of use. Traditionally each TV station has its own graphics team to create new up-to-date images for the station’s news bulletins, promos and the like. Manning each station around the clock is expensive so the choice is to manage without or maintain the graphics staff 24/7. Chyron’s Axis World Graphics aims to offer a secure, hosted, on-demand way of producing graphics. It can help to run a more efficient graphics service is to have designers available on-line – in the cloud. This way the valuable resources of the graphics department can be shared over a number of stations. The cloud opens the door to many ways of changing the economics of production. In the news graphics case it can give ever the smallest TV station access to graphic design 24/7 – and at a low cost. There are also tie-ins with major image libraries for fast access and use of vast resources, any time, anywhere.
At NAB this year Avid announced engagement with the cloud that can now be integrated into its Interplay news system. Interplay Sphere offers real-time universal access that allows users to acquire, access, edit and finish media from any geography or time zone. Given the nature of news programme production, adding the cloud for far wider collaboration has to be a good idea.
But is the use of cloud computing going to power the third digital TV revolution? Having worked in and around broadcast TV since the time that videotape was two inches wide and a VTR cost as much as a row of London houses, I have seen many revolutions. They have sustained my interest over all that time. Mr Ellison was quite right; cloud computing in itself is a reshuffling of existing technology – not something new out of the science lab. For that reason I would describe it as evolutionary, but that is not to put it down for, as Darwin pointed out, that process can be the engine of profound and widespread changes. They are underway now.

Tags: iss066 | digibeta | oracle | cloud | avid | chyron | aframe | saas | Bob Pank#
Contributing Author Bob Pank#

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Robotic bulk ingest of DigiBeta media explained with Spot and Spin at NAB 2019

    Robotic bulk ingest of DigiBeta media explained with Spot and Spin at NAB 2019

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • The Teracue Application Cloud show at IBC 2018 (German version)

    The Teracue Application Cloud show at IBC 2018 (German version)

  • The Teracue Application Cloud show at IBC 2018

    The Teracue Application Cloud show at IBC 2018

  • Blue Lucy with BLAM3 and their very own cloud at IBC 2018

    Blue Lucy with BLAM3 and their very own cloud at IBC 2018

  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

    DigiBox show AJA, AVID and the new BirdDog full NDI PTZ camera at BVE 2019

  • Datavideo on the Holdan stand at BVE 2013

    Datavideo on the Holdan stand at BVE 2013

  • Avid at IBC 2012 Part Two

    Avid at IBC 2012 Part Two

  • Avid at IBC 2012 Part One

    Avid at IBC 2012 Part One

  • Avid at BVE North 2011

    Avid at BVE North 2011

  • Datavideo at IBC2011

    Datavideo at IBC2011

  • Avid at IBC2011

    Avid at IBC2011

  • Brainstorm Multimedia at IBC 2015

    Brainstorm Multimedia at IBC 2015

  • Nugen Audio at NAB 2014

    Nugen Audio at NAB 2014

  • Sony Camcorders at BVE 2014

    Sony Camcorders at BVE 2014

  • Brainstorm on BroadcastShow LIVE at IBC 2013

    Brainstorm on BroadcastShow LIVE at IBC 2013

  • SIS LIVE and their products ManPak and DriveForce at IBC 2013

    SIS LIVE and their products ManPak and DriveForce at IBC 2013

  • Yospace: Advert Insertion at NAB 2013

    Yospace: Advert Insertion at NAB 2013

  • AJA at BVE 2013

    AJA at BVE 2013

  • Marquis Broadcast at NAB 2012

    Marquis Broadcast at NAB 2012

  • Brainstorm at NAB 2012

    Brainstorm at NAB 2012

  • Editors Keys at ProVideo2011

    Editors Keys at ProVideo2011

  • Altered Images at BVE North 2011

    Altered Images at BVE North 2011

  • Holdan and Teradek at BVE North 2011

    Holdan and Teradek at BVE North 2011

  • IPV at IBC2011

    IPV at IBC2011

  • ChyronHego Prime Broadcast Graphics at NAB 2019

    ChyronHego Prime Broadcast Graphics at NAB 2019

  • ChyronHego Live Assist Panels shown at NAB 2019

    ChyronHego Live Assist Panels shown at NAB 2019

  • ChyronHego Paint 7.5 new features shown at IBC 2018

    ChyronHego Paint 7.5 new features shown at IBC 2018

  • ChyronHego show their PRIME Workflow at IBC 2018

    ChyronHego show their PRIME Workflow at IBC 2018

  • Paint from ChyronHego at NAB 2018

    Paint from ChyronHego at NAB 2018

  • Live Production with ChyronHego at NAB 2018

    Live Production with ChyronHego at NAB 2018

  • Virtual Placement from CHYRONHEGO at IBC 2017

    Virtual Placement from CHYRONHEGO at IBC 2017

  • Camio and Lucy by CHYRONHEGO at IBC 2017

    Camio and Lucy by CHYRONHEGO at IBC 2017

  • Metacast Weather Graphics from ChyronHego at NAB 2017

    Metacast Weather Graphics from ChyronHego at NAB 2017

  • NewsTicker 5 from ChyronHego at NAB 2017

    NewsTicker 5 from ChyronHego at NAB 2017

  • Virtual 1st from ChyronHego at NAB 2017

    Virtual 1st from ChyronHego at NAB 2017

  • ChyronHego LyricX at IBC 2016

    ChyronHego LyricX at IBC 2016

  • Click Effects on the ChyronHego stand at IBC 2016

    Click Effects on the ChyronHego stand at IBC 2016

  • ChyronHego Toolbox at NAB 2016

    ChyronHego Toolbox at NAB 2016

  • ChyronHego CAMIO at NAB 2016

    ChyronHego CAMIO at NAB 2016

  • ChyronHego NewsTicker at NAB 2016

    ChyronHego NewsTicker at NAB 2016

  • ChyronHego Channel Box Prime at IBC 2015

    ChyronHego Channel Box Prime at IBC 2015

  • ChyronHego Lyric64 at IBC 2015

    ChyronHego Lyric64 at IBC 2015

  • CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

    CHYRONHEGO STUDIO MEDIAMAKER at NAB2015

  • CHYRONHEGO PAINT at NAB 2015

    CHYRONHEGO PAINT at NAB 2015

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • ChyronHego PowerClips at NAB 2014

    ChyronHego PowerClips at NAB 2014

  • ChyronHego at NAB 2014

    ChyronHego at NAB 2014

  • ChyronHego on BroadcastShow LIVE at IBC 2013

    ChyronHego on BroadcastShow LIVE at IBC 2013

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • ChyronHego Virtual Placement at IBC 2013

    ChyronHego Virtual Placement at IBC 2013

  • Chyron at IBC 2012

    Chyron at IBC 2012

  • Chyron at BVE 2012

    Chyron at BVE 2012

  • Chyron at IBC2011

    Chyron at IBC2011


Related Shows
  • Den Lennie and Larry Jordan - Cloud Editing BVE 2015

    Den Lennie and Larry Jordan - Cloud Editing BVE 2015


Articles
News Out Of The Cloud - Technology At The Front Line Of Journalism
Stuart Almond Throughout history, journalists have always had to seek and adapt to new technologies to deliver news in a format and at a speed that consumers demanded. Today, recent technological changes in the media environment have led to another inflection point. If modern media outlets want to empower journalists to remain agile and turn news stories around quickly and efficiently, they have to start embracing new, innovative technologies, like cloud-based media solutions.
Tags: iss138 | sony | ofcom | cloud-based media | intelligent | Stuart Almond
Contributing Author Stuart Almond Click to read or download PDF
TVFutures. No More Comfort Zone - Get a Placement
Michelle Brown I have often heard that any chance of getting work in the television industry is based quite heavily on who you know, and whilst that might indeed be true, I’ve also come to the realisation that it may also depends on what opportunities you seize and how far out of your comfort zone you might be prepared to push yourself.
Tags: iss138 | portsmouth uni | creative careers | placement | Michelle Brown
Contributing Author Michelle Brown Click to read or download PDF
Making a Difference in Wireless Transmission
Lukasz Malankowski

We are very proud to say that we are the only company that provides a highly specific service, and that is the hire of wireless video transmission solutions operating in the licence exempt spectrum.

There are other companies that provide licensed equipment and offer a diverse range of wireless solutions based on different modulations, but our products, coupled with the offerings of others rather than competing with them produce a wireless workflow that is greater than their separate capabilities.

Tags: iss138 | boxx | production | wireless | 4k | Lukasz Malankowski
Contributing Author Lukasz Malankowski Click to read or download PDF
How LiveU Has Changed The Way We Work At ITV Daytime
Tim Guilder As my job title suggests, I’m responsible for planning and executing technology projects across ITV’s Daytime, including outside broadcasts, which are central to what we do. We broadcast live for more than six hours every weekday with four shows: Good Morning Britain, This Morning, Lorraine and Loose Women. With a history as one of the main UK terrestrial broadcasters – of course, we have also evolved alongside the industry in terms of viewing options – we have high standards. We constantly generate new ideas to keep audiences engaged and we also need to be responsive to the latest breaking news.
Tags: iss138 | liveu | itv | daytime | cobham | explorer 8100 | satellite | lu600 hevc | ka-band | lu300 | garland | Tim Guilder
Contributing Author Tim Guilder Click to read or download PDF
State of the Nation: Wings, Fine Coffee and Fake Nudes
Dick Hobbs - new One of the many attractions of this time of year is that I get to meet with my fellow judges for the IBC Innovation Awards, and see what the industry sees as the most important, most forward-looking projects of the day. For me, this says what the key talking points are going to be in September, far more eloquently than the endless press releases from vendors which are already tumbling into my inbox.
Tags: iss138 | ibc | smpte 2110 | deepnude | cisco | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF