Peter Savage looks at what IBC may have in store for us


TV-Bay Magazine
Read ezine online
by Peter Savage
Issue 81 - September 2013
The broadcast industrys shows are so much more than whats on show and, yes, it is worth spending time in the bars as Peter Savage explains.
Time has flown by again. It seems nothing like a year since I sat down during the Olympic Games to write last years preview of IBC and here I go again: fingers flicking across my computer keyboard or, as it happens this time in the middle of a house-move, tapping on my iPad.

It has been a tough year. Business seemed to be pulled forward by the Games, then slowed, and the result is that a lot of manufacturers haven't hit their numbers. In my view, the main impact which I expect to see at IBC is that manufacturers will try to give great deals to end users and/or try to fill the channel with their products.

Will new products materialise?

What I hope wont happen is that a big manufacturer will announce a new product, saying it is just around the corner, then not deliver for six months, as this could potentially destroy an already slow market. Unfortunately, I think this might happen in the camera market I believe ARRI might, at some point not too far ahead, announce a new low-end camera and that would obviously have a significant effect on the market. Lets hope that, if it does announce this, it will be able to deliver.

Will new players take over?

Apart from this potential camera news, I am most interested in the future of television. Ive heard rumblings that all the major IT manufacturers (Apple, Microsoft and Google) are spending large amounts of money on creating their own pay-TV channels, and that could significantly change the face of television overall. The reality is that these companies have yet to acquire enough content, but if (and it could be when) they do, watch out cable operators - these three, amongst the worlds largest companies, are trying to muscle in on an industry that, in actual fact, has had no new players since the advent of satellite.
That begs the question: why would these companies want to get into our industry?

One reason might be that the likes of Apple could make a television, so doing similarly is a defensive move by its two rivals. Or it could be because of the increase in internet-based services is taking people out of standard distribution.

I shall be watching and listening intently in the halls - and yes the bars - of IBC, as it is this type of change that could significantly affect the way some of my clients buy kit.

Exploring new halls

It is also essential to watch the storage market, as once again it seems that IT and television are on the route to merging. Weve recently seen much-improved demand for post-production equipment, largely built on the back of the increase in demand for storage products as the world becomes ever more tapeless. This and the proliferation of smaller editing software packages have made me concentrate on a whole new set of halls at IBC. Originally I spent my time in acquisition followed by some post-production; the big players were all around halls eight, nine and 10. Now I spend almost as much time at the other end of the show, looking at IT-based products.
Not forgetting acquisition

Of course I shall not ignore acquisition but I will probably concentrate on the new grip products as they seem, recently, to have become very popular with cameramen who are trying out new, funky ways of making their cameras do better and closer shots. That means checking out some of the new lens adapters, the new ranges of lenses themselves, and many other peripherals used in capturing remarkable images for you and me to watch.

Reality check

Oh, and I forgot the real reason why I go to IBC: to see all my industry friends. It is a great show for catching up with people I should have kept up with but haven't seen for a long while so I hope I will see you there to share a small glass of something. Have a good show!


Tags: iss081 | azule finance | ibc 2013 | ibc | amsterdam | preview | look forward | [author]
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    Blackmagic and Fusion at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Sonys new cameras at IBC 2014 - including the FS7

    Sonys new cameras at IBC 2014 - including the FS7

  • Tally Technologies at BVE 2014

    Tally Technologies at BVE 2014

  • Autoscript at IBC2011

    Autoscript at IBC2011


Related Shows
  • NAB 2014 Summary Show

    NAB 2014 Summary Show


Articles
Shedding Light on the Blackmagic Pocket Cinema Camera 4k BMCPP4K
Garth de Bruno Austin “What is it about light that has us craving it?” Is the question asked in the opening seconds of Garth de Bruno Austin’s latest short, The Colour of Light. Exploring this natural, human need as well as our innate desire to control it, Garth’s film showcases everyday people going about their lives in differing degrees of luminance, whether that be an artificial streetlight or a natural morning sunrise.
Tags: iss134 | blackmagic | cinema camera | 4k | cpp4k | Garth de Bruno Austin
Contributing Author Garth de Bruno Austin Click to read or download PDF
Using Wireless Transmission
Jeremy Benning Wireless acquisition is a staple of live sports, entertainment and reality shows where cable free capture permits shots not previously possible, for health and safety reasons, and gives the camera-operator greater artistic licence to roam. The same is increasingly true of narrative drama where cinematographers are keen to work handheld or Steadicam where that helps tell the story. Any equipment which frees their movement and time by being lighter, easier to use and reliable in performance is going to tick a lot of boxes.
Tags: iss134 | wireless | 4k | transmission | Jeremy Benning
Contributing Author Jeremy Benning Click to read or download PDF
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
The Wireless Way to 4k
JP Delport DTC’s AEON group of products have been specifically designed for the 4K market. We encode with the more efficient HEVC algorithm, which means we are taking a 12G signal and compressing it to a bitrate that can be managed over an RF link. So what makes this a leading idea in the 4K revolution?
Tags: iss134 | wireless | 4k | transmission | JP Delport
Contributing Author JP Delport Click to read or download PDF