Resolute over Resolution


Peter Savage 2 TV-Bay Magazine
Read ezine online
by Leighton Chenery
Issue 112 - April 2016

According to an industry think-tank, the end of 2017 will see the tipping point for UHD in the UK. But, ask the people working on the frontline, and that picture is not so clear.

As we approach NAB, talk will once again return to the thorny subject of picture resolution. I say 'thorny' because it has divided the wider television industry.

On the one side we have the broadcast sector, in the main, encouraging the adoption of a new viewing experience that is not just improved resolution but also includes High Dynamic Range (HDR), wider colour gamut, immersive sound and higher frame rates. While on the other side, we have the consumer electronics manufacturers pushing 4k TV sets that are only a step change in resolution.

It's clear to my mind that resolution alone is not sufficient for the next generation of television broadcasts. 4k can look great but you have to be viewing it in exactly the correct spot to appreciate it. And is it significantly better than good HD? Not really. 8k has more of a 'wow' factor but it produces a motion blur that can be unsettling.

On the flip side, from my experience, I can see first hand that HDR and immersive audio significantly improve the televisual experience. And they have nothing to do with resolution. Similarly, for live sport, higher frame rates can improve clarity.

But this is the opinion of just one man. I wanted to know how the rest of the industry feels about 4k. So, during BVE, we asked them. Well, 126 of them anyway.

From the Azule stand inside Excel we conducted an open survey, stopping people to ask them about 4k from a production and broadcast perspective and from the point of view of a consumer. The results make for interesting reading.

Before I reveal all, it is important that I tell you that there was an incentive for filling in the survey: one respondent would win an iPad. But we didn't discriminate or seek out certain demographics. Anyone that was willing to answer - as long as they were part of the media industry - could take part. Just under half of the sample worked in broadcast television, a third worked in film, 10% were in AV and the rest was split among everything from wedding videographers to corporate producers.

So, what did we learn? We learnt that 29% of people within this market don't expect 4k to be their predominant working format until at least 2018 and possibly beyond. At the same time, 33% believe that the tipping point for 4k will be 2017. 16% are already working mainly in 4k while 6% never will.

What was perhaps most telling was that of the 29% that don't foresee 4k becoming standard until at least 2018, and possibly beyond, nearly half of them work in broadcast television.

This was interesting because, also at BVE, I stumbled across a Digital Production Partnership (DPP) seminar in which the chief executive, Mark Harrison, revealed that a DPP think-tank has predicted that 2017 will be the tipping point for UHD (but without HDR). It's not a huge difference but it does show that the foot soldiers of the industry - as that was what most of our survey sample (and indeed BVE) consisted of - differ slightly in their predictions from the generals.

Like all surveys, nothing is ever black and white of course. Of the 16% of people that are already working in 4k, 60% of those (or 12 out of 20 if you like) are in broadcast TV.

Another way to look at this is to examine the current predominant working format. It is no surprise that HD still rules. Of the 126 people in our survey, 86 are mainly working in HD (68%) while just 21 spend most of their time with 4k (17%). SD still has a place too, with 13% still working in 720 x 576.

So, that's the business side, what about the industry's attitude as consumers? Surely, we are all early adopters? We work with (or near) technology all the time: the desire to improve the viewing experience must translate into a yearning to own the best kit at home too? Maybe not. Perhaps we know more than the average man or woman on the street. We know that there isn't much 4k content available to watch right now and that there are lots of standards still to agree on. And we know that HDR, wider colour gamut, higher frame rates and immersive audio are more important.

As such, our survey suggests that we are going to be cautious adopters. 13% already have a 4k TV and a further 12% will buy one this calendar year. Next year another 21% will take the plunge. But 50% currently have no plans to buy a 4k television and 3% don't even have a TV! Now, that tells you a lot.

risk

Tags: iss112 | NAB 2016 | Resolution | Resolute | UHD | Peter Savage 2
Contributing Author Peter Savage 2

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • IMT DR3 IP Diversity Receiver at NAB 2016

    IMT DR3 IP Diversity Receiver at NAB 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Ross Video at NAB 2016

    Ross Video at NAB 2016

  • Matrox Monarch LCS at NAB 2016

    Matrox Monarch LCS at NAB 2016

  • Matrox X.mio3 at NAB 2016

    Matrox X.mio3 at NAB 2016

  • Infinity Arm - Matthews Studio Equipment at NAB 2016

    Infinity Arm - Matthews Studio Equipment at NAB 2016

  • MultiDyne at NAB 2016

    MultiDyne at NAB 2016

  • Kino Flo at NAB 2016

    Kino Flo at NAB 2016

  • Elemental Technologies VR at NAB 2016

    Elemental Technologies VR at NAB 2016

  • Dynamic Perspectives at NAB 2016

    Dynamic Perspectives at NAB 2016

  • Dedolight at NAB 2016

    Dedolight at NAB 2016

  • Matrox DSX Core at NAB 2016

    Matrox DSX Core at NAB 2016

  • PHABRIX Qx at NAB 2016

    PHABRIX Qx at NAB 2016

  • AudioVideo BrandBuilder Corp at NAB 2016

    AudioVideo BrandBuilder Corp at NAB 2016

  • Forscene at NAB 2016

    Forscene at NAB 2016

  • PHABRIX at NAB 2016

    PHABRIX at NAB 2016

  • Elemental Technologies - AWS acquisition at NAB 2016

    Elemental Technologies - AWS acquisition at NAB 2016

  • PHABRIX TAG and Rx updates at NAB 2016

    PHABRIX TAG and Rx updates at NAB 2016

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • Brainstorm Multimedia at NAB 2016

    Brainstorm Multimedia at NAB 2016

  • Boxx TV at NAB 2016

    Boxx TV at NAB 2016

  • ChyronHego Toolbox at NAB 2016

    ChyronHego Toolbox at NAB 2016

  • Marquis Broadcast at NAB 2016

    Marquis Broadcast at NAB 2016

  • Nugen Audio at NAB 2016

    Nugen Audio at NAB 2016

  • Stardom product range - Polar Graphics at NAB 2016

    Stardom product range - Polar Graphics at NAB 2016

  • Minnetonka Audio at NAB 2016

    Minnetonka Audio at NAB 2016

  • Nevion at NAB 2016

    Nevion at NAB 2016

  • Media Links at NAB 2016

    Media Links at NAB 2016

  • Apantac Multiviewer at NAB 2016

    Apantac Multiviewer at NAB 2016

  • ChyronHego CAMIO at NAB 2016

    ChyronHego CAMIO at NAB 2016

  • ChyronHego NewsTicker at NAB 2016

    ChyronHego NewsTicker at NAB 2016

  • Apantac monitoring over IP at NAB 2016

    Apantac monitoring over IP at NAB 2016

  • ROOT6 Technology at NAB 2016

    ROOT6 Technology at NAB 2016

  • AVIWEST at NAB 2016

    AVIWEST at NAB 2016

  • Dalet at NAB 2016

    Dalet at NAB 2016

  • Apantac 4k live demo at NAB 2016

    Apantac 4k live demo at NAB 2016

  • BBright at NAB 2016

    BBright at NAB 2016

  • Vitec Digital Signage at NAB 2016

    Vitec Digital Signage at NAB 2016

  • Vitec portable HEVC encoders at NAB 2016

    Vitec portable HEVC encoders at NAB 2016

  • Volicon Multiviewer at NAB 2016

    Volicon Multiviewer at NAB 2016

  • Volicon at NAB 2016

    Volicon at NAB 2016

  • Cinegy at NAB 2016

    Cinegy at NAB 2016

  • Pliant Technologies at NAB 2016

    Pliant Technologies at NAB 2016

  • Video Devices at NAB 2016

    Video Devices at NAB 2016

  • TMD at NAB 2016

    TMD at NAB 2016

  • TMD Mediaflex at NAB 2016

    TMD Mediaflex at NAB 2016

  • Videosys at NAB 2016

    Videosys at NAB 2016

  • Sound Devices 6-Series mixers at NAB 2016

    Sound Devices 6-Series mixers at NAB 2016

  • Miller Combo Live Pedestal Series at NAB 2016

    Miller Combo Live Pedestal Series at NAB 2016

  • Miller Arrow X Series at NAB 2016

    Miller Arrow X Series at NAB 2016

  • Glensound at NAB 2016

    Glensound at NAB 2016

  • Omnitek at NAB 2016

    Omnitek at NAB 2016

  • IMT 58microLite HD Mini at NAB 2016

    IMT 58microLite HD Mini at NAB 2016

  • Dejero at NAB 2016

    Dejero at NAB 2016

  • Clear-Com HelixNet at NAB 2016

    Clear-Com HelixNet at NAB 2016

  • Clear-Com FreeSpeak II at NAB 2016

    Clear-Com FreeSpeak II at NAB 2016

  • Guntermann and Drunck at NAB 2016

    Guntermann and Drunck at NAB 2016

  • GET READY FOR NAB

    GET READY FOR NAB

  • QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

    QX Hybrid 2110/12G-SDI UHD Rasterizer from Phabrix at IBC 2018

  • Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

    Apantac 4k UHD HDMI/DVI Multiviewer with KVM at IBC 2018

  • IMT Vislink HCAM 4k UHD transmitter at IBC 2018

    IMT Vislink HCAM 4k UHD transmitter at IBC 2018

  • 4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

    4K UHD Multi-viewer HDMI 2.0 from Apantac at NAB 2018

  • JVC 4K UHD Monitors at IBC 2017

    JVC 4K UHD Monitors at IBC 2017

  • Apantac UHD conversion technology at IBC 2016

    Apantac UHD conversion technology at IBC 2016

  • Ikegami 8k camera at IBC 2016

    Ikegami 8k camera at IBC 2016

  • Ikegami HQLM-3120W monitor at IBC 2016

    Ikegami HQLM-3120W monitor at IBC 2016

  • Ikegami UHK-430 camera at IBC 2016

    Ikegami UHK-430 camera at IBC 2016

  • BBright at IBC 2015

    BBright at IBC 2015

  • Hitachi at IBC 2014

    Hitachi at IBC 2014

  • Ateme at IBC 2014

    Ateme at IBC 2014


Related Shows
  • Philip Bloom chats 4k: BVE Day 2

    Philip Bloom chats 4k: BVE Day 2


Articles
The Biggest Toy Shop in the World
Emma Morrison When Nigel Woodford started his career at BBC Wood Norton in 1962, television was black and white and BBC Two had not yet been launched. In 2018 Nigel will retire, and Richmond Film Services, the pro-audio equipment rental company set up by Nigel in 1973, can count numerous contributions to iconic moments in British cultural, sporting and film history over this time.
Tags: iss133 | richmond film services | audio rental | auction | liquidity | go-dove | Emma Morrison
Contributing Author Emma Morrison Click to read or download PDF
OB999 Accelerates Hill Climb Broadcast
Nick Collier Over the last century, The Shelsley Walsh Speed Hill Climb has been attempted by some of the world’s most accomplished racing drivers striving to be the fastest up the 1,000 yard, 1 in 6 gradient track.
Tags: iss133 | ob999 | blackmagic | atem | multicam | videohub | cleanswitch | premiere pro | hyperdeck | Nick Collier
Contributing Author Nick Collier Click to read or download PDF
IBC in a post Brexit world
Peter Savage 2 Cast your mind forward and we are not in 2018 but next year and, yes, it’s you and me walking to the departure lounge to catch the plane to IBC just as I, and perhaps also you, have done for the last 25 years. (By the way, where is my long service award – and perhaps a new pair of shoes as I must, surely, have walked the equivalent of five Caminos covering the 12 halls in the Rai). We are at the gate and my imagination kicks in as I hypothesize on what the trip might look like next year. I leave it to you to decide which is closest to what might be to come.
Tags: iss133 | azule | brexit | ibc | finance | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF
Live audio contribution over wireless networks
Pablo Rodrigues Altmann Wireless “live” contribution from anywhere at any time, this is the ultimate goal for most news reporters. The old favorite of using ISDN is becoming harder and much more expensive to access easily. Today most of us use wireless daily, in particular Wifi and HSPA/LTE 4G networks. These are now mature technologies and widely used for many applications in the home and whilst out and about. However there are still some professionals who prefer to persevere with the traditional, costly and limited ISDN communication technology before jumping into the wireless era.
Tags: iss133 | adrl | wireless audio | isdn | cellular audio | Pablo Rodrigues Altmann
Contributing Author Pablo Rodrigues Altmann Click to read or download PDF