The setting was Celebro Studios London, home to their fully 4k television studios, where journalists and industry commentators gathered late last November to witness the launch of the revolutionary Rotolight Anova PRO 2. This was no ordinary unveiling though, the launch was streamed live on Facebook and YouTube and hosted by award winning news anchor man Martin Stanford with Wesley Dodd, CEO of Celebro Media Group and Rotolight MD Rod Gammons in the studio.
For decades videographers and filmmakers have been pushing the boundaries when it comes to creativity all with the aim of delivering a visually spectacular and engaging experience to viewers. For the most part they rely on artistic vision and innate skill, but over the last few years technology has been playing more of a role in enabling that creativity, like cameras, sound and lighting.
There's no doubt that lighting plays a critical role in videography, filmmaking and photography. It's the area of content capture that brings added creativity to shoots, whether that's filming a wedding, producing a commercial or making a movie. Much like cameras have evolved over the past few years, lighting has also evolved; from the traditional tungsten, through to the use of LEDs. Of course LEDs have been revolutionised too, now delivering powerful, cost and energy efficient solutions to creatives.
The humble LED studio light has come a long way since its introduction. In the early days adoption was low, while scepticism that the quality and functionality of LEDs could rival traditional tungsten lighting was high. There has been a period of adjustment, challenges (particularly around light quality and manufacturing) overcome and the broadcast, media and entertainment industry has gradually grown more accepting of the technology and its benefits.
From the moment the LED light entered the broadcast, media and entertainment world its key differentiator was its energy efficiency compared to traditional tungsten studio lighting. LEDs use far less energy in the region of 90% less than tungsten lights and produce less heat. In addition, they are far more portable and generally have a longer lifespan; all benefits that are all now well recognised.
Following the successful launch of the award winning ANOVA LED Floodlight last year, IBC 2013 sees the release of the ANOVA EcoFlood Version 2 (Bi-Colour LED system) and the ANOVA SOLO Single Colour Flood lights available in 5600K (daylight) or 3200K (tungsten).
ReflecMedia a revolutionary ChromaKey technology, pioneered with the BBC, which provides a cost-effective, portable ChromaKey kit for broadcasters, videographers and photographers in the studio and on location.
Rotolight ANOVA, the worlds most advanced LED Floodlight was recently used as the light of choice for the 2012 Autosport Awards shoot at the Silverstone Formula 1 track, produced by MAKE Television (formerly Sequence Creative).
BBC Studios: White City The Worlds Most Advanced LED Floodlight the Rotolight Anova(www.rotolight.com) was recently the light of choice for a shoot at the home of British Television, with Philip Nash, Multi-Award Winning Photographer and Videographer(www.nash.net) shooting both Video and stills with one of the worlds leading models.
The majority of modern digital video cameras and D-SLRs are capable of delivering high-quality images provided the lighting conditions are good. Attempting to shoot in low light introduces the risk of noise and limited depth of field. Whatever the claimed camera sensitivity, good lighting is as essential today as ever. The following is a short overview of video lighting products introduced in the past 12 months. It reads a bit like a fast-food menu. If you get bored with all the LED stuff, feel free to skip to the concluding paragraph.
NAB, IBC and Broadcast Video Expo share one thing - they play to a global audience for TV and film production, post-production and distribution. Its not practical to get along to all the shows so there is an increasing trend to report for that global audience. BV Expo is currently the only show without a dedicated multimedia channel.
IBC 2009s Production Village was the venue for the launch of a revolutionary new lighting product, the Rotolight Stealth Edition RL48 ring-light. Although the show had more than 48,000 visitors and over 1200 exhibitors, Rotolight was listed in the TV-Bay lighting category, featured in the IBC News and the Eye Catcher technology report on Amsterdams TV Channel AT5.
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Used video equipment whether it be broadcast & professional or consumer has never been so easy to find and if you require help then contact tv-bay - your internet broadcast dealer. We have hundreds of reseller, dealer and hire company users with the biggest range of new and refurbished broadcast, film and video equipment from either dealer, reseller or private selle r. You will also find broadcast and media finance specialists such as Adamtean, Medialease, Fineline and Azule Finance.
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