Sadies 7 top tips for getting stuff done


Sadie Groom TV-Bay Magazine
Read ezine online

Up until 3rd August 2016 Kevin Roberts was the chairman of Saatchi and Saatchi, one of the largest and most high profile companies in the world. For those of you that were already on a sun lounger by then reading a John Grisham or you skipped over it because you thought it didn't matter to you here is a quick re-cap.

In an article in Business Insider magazine Roberts stated that there is no longer a gender diversity issue in advertising - though only 11.4% of creative directors are female and there is only one female Global CEO of an advertising company. He also attracted criticism for his suggestion that prominent industry diversity activist Cindy Gallop makes a lot of stuff up "to create a profile, and to take applause," adding that he believed many women are not interested in leadership roles and he doesn't think it is important that they want to be leaders.

Why is this important - firstly it highlighted, as my consultant/friend Jo Hind sums up, "Women have different and more complex career decisions to make, their contribution is often valued differently and they can find it harder to navigate organisations that are very "male" in culture."

Secondly it got a lot of people to start 'doing stuff' rather than 'talking about stuff' and that is what we need to do. Hence why this article has a list of things that you can do to make a difference and trust me it will whatever gender you are, the size of your company, your job role or employment status.

1. Review the situation in your company internally. How is the management team made up? Are traditional male and female roles prevalent and are you flexible on these i.e. male engineering and female marketing. What is the path to get on the management team? What policies do you have for maternity and paternity leave? Is the environment and culture conducive to encouraging women to apply?

2. Review your company externally. What do the images on your website say about your business and your views on diversity? If you are a manufacturer how do you approach tradeshows for your female staff and customers?

3. Think about the examples that you use in business - when pointing out the top 10 film directors make sure you have thought - is there a female in that list because she could be a really good role model for someone else.

4. Mentoring - this is important as it is a well-known fact that females are inspired by role models. Women in Film & TV and other groups run excellent mentoring schemes but also ask if you can have a mentor or volunteer to be one.

5. Encourage your staff to join the associations in the industry sector they work in - if it's something like the GTC then encourage them to go for board positions and also make them aware of the women's associations out there, these include Females in Broadcast Industry, Women in Film & TV, Animated Women and Women in Tech.

6. If you are female then get out there - start putting your hand up, volunteering to speak at events, find out who does your company's marketing/PR and see how you can get involved, enter awards - you won't be the only one doing it so enjoy it.

7. Education - go and speak at your local school/college and tell them about what a great industry we work in and how it is open to everyone, we must encourage more females to join the industry and this is the only way to do it.

I hope that these few ideas will make a difference and if you would like to get more involved then please contact me on Sadie.groom@bubblesqueak.agency


Tags: iss117 | fbi | females in broadcast | saatchi | Sadie Groom
Contributing Author Sadie Groom

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Articles
Connect A Broadcast-Quality Miniature Camera To Your Computer!
Spencer Doran Upgrade any home working or live streaming setup with a broadcast-quality professional webcam
Tags: webcam | marshall | CV503 | USB | ZOOM | Streaming | Spencer Doran
Contributing Author Spencer Doran Click to read
An Argument for the Z Cam
Jake Ratcliffe Z Cam first dipped their toes into the cinema camera market back at NAB 2018 with the release of the E2 and since then they have proven themselves as one of the go-to camera manufacturers for affordable and unique camera solutions. Their family of cinema cameras has since evolved into a set of 6.
Tags: iss142 | cvp | cvpgroup | micro four thirds | e2c | zcam | full frame 6k | tilta | smallrig | 8sinn | zacuto | rvlvr | Jake Ratcliffe
Contributing Author Jake Ratcliffe Click to read or download PDF
Five Rules for Creating a YouTube Business
KitPlus Ever dream of creating entertaining, impactful videos for a living? YouTube sensation Cherry Wallis and her technical consultant Chris Pearless tell us what they’ve learned throughout her channel’s rise to fame.
Tags: iss142 | cherry wallis | youtube | channel | blackmagic | adsense | google revenue | KitPlus
Contributing Author KitPlus Click to read or download PDF
Working with Remote Workflows
Alex Macleod At the time of me writing this article there is literally no other subject of conversation going on at the moment. The creative industries are on the verge of a complete shutdown, and it’s a seriously scary prospect. The fear & uncertainty is very real.
Tags: iss142 | mediacity training | premier pro | nle | editing | motion templates | Alex Macleod
Contributing Author Alex Macleod Click to read or download PDF
The Importance of Audio Production Systems
Tom Knowles Large-scale entertainment programming presents a unique set of challenges for broadcasters. Often extremely high-profile keystones of a broadcaster’s schedule and increasingly billed as live ‘event television’, as well as delivering the very best audio quality they demand a huge degree of flexibility and agility in terms of their production. With music being such a core component of their appeal to growing audiences, in both linear broadcast and online, nowhere is that more important than their audio production systems.
Tags: iss142 | ssl | solid state logic | system T | tempest engine | binaural encoder | Tom Knowles
Contributing Author Tom Knowles Click to read or download PDF