Small post houses delivering a big service


Jack Wenzinger TV-Bay Magazine
Read ezine online

In today's fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content.

This notion is especially true for postproduction facilities, which are under constant pressure to deliver a quality product at a lower cost. Post houses must manage each customer's unique content, metadata, and workflow instructions through a facility of shared technology services and lots of manual effort. The variability in the workflow and time-sensitive nature of the projects mean most postproduction personnel work extraordinary hours and follow an intuitive process that breaks down with employee turnover. When it comes to media asset management, tribal knowledge - such as the location of offline content, quality assurance checklists, and basic trouble management - erodes anytime there is a personnel change. Meanwhile, content creators continue to push for lower cost and faster delivery times, which makes it harder and harder for post facilities to serve customers effectively with manual resources. It's a delicate balance, and many post facilities - especially smaller ones that live and die by their reputations - operate knowing that if things aren't managed carefully, customers might lose confidence and go elsewhere for postproduction services.

Therein lies the need for an effective MAM solution. If post houses run each project as a custom effort without having the discipline to catalog, curate, and store the raw materials and metadata associated with the project, then the business model will ultimately fail. Postproduction companies must be all-in when it comes to enforcing a MAM standard - one that automates the asset management process. Disciplined, automated asset management can greatly increase efficiency while providing better visibility into the content library, enabling boutique post houses to differentiate their brands and grow their businesses.

If you're looking to improve processes in your postproduction business, the right MAM solution can make a big difference.

Cloud-native MAM solutions such as Wazee Digital Core help you establish an active archive - a storage library designed to make content readily available for reuse. With a MAM solution tied to an active archive, you can develop a catalog of raw and finished materials, manage the content, and easily retrieve past works to support new projects. In addition, such MAM solutions also help to automate repetitive tasks that tend to introduce human error into the project workflow.

Some of the other big benefits of the right cloud MAM solution include: - Automated ingest processes that centralize assets and place them into the appropriate storage solution. Cloud storage replaces on-site storage due to its sustainability, ease of access, and cost advantages.

- The ability to capture and store relevant metadata automatically and to generate metadata from the content itself automatically.

- The ability to provide global access to content with user-friendly search, preview, and download functions.

- Workflow automation that normalizes content formats and metadata and removes other manual elements of your business.

- A services-oriented platform that can easily interface with changing technologies. Transcoding, file acceleration, taxonomy, and other services are API-enabled to allow the service and supporting technology to evolve with the industry without requiring a forklift upgrade and high cutover cost.

- The ability to leverage services that enable multiple monetization opportunities, such as licensing and YouTube claiming.

Of particular benefit to smaller post houses is the ability to tap into older assets that might otherwise have gone unused. Everyone who has supported a production project has experienced it: They're staring at a shelf of hard drives or in the direction of the tape vault, knowing they have the perfect asset to help them tell their latest story or update a past project. But because it would take too much time to find what they need, the production must resort to buying new footage or creating the asset from scratch instead. A well-planned MAM strategy built on the right cloud MAM solution makes that wasteful practice a thing of the past, because you'll always be able to find relevant work quickly and solve problems for your customer, which only improves your reputation.

If that's not enough of a business incentive to adopt a cloud-based MAM solution, then consider the ROI. The operational cost of a MAM service is far more affordable than the capital cost of establishing and maintaining a manual working environment, especially if you're customizing that environment from one day to the next to accommodate each customer's ingest and metadata requirements. Now that cloud MAM solutions have matured, sustaining a MAM service is an opex cost connected to the cost of doing business - and therefore easier to justify. Furthermore, cloud-native MAM services also offer an intangible return: Customers will come back for additional services because you're managing their content effectively, and the improved quality and consistent delivery will increase their faith in your service. In other words, leveraging cloud-native MAM services means smaller post companies can promote and deliver big service to their customers.

By taking the time to catalog and store customers' content properly, smaller postproduction companies can elevate their businesses beyond the existing project into a long-term, sustainable relationship based on improved quality and context in the finished project.


Tags: iss121 | wazee | post | mam | Jack Wenzinger
Contributing Author Jack Wenzinger

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Tony Taylor from TMD talks about Post Production

    Tony Taylor from TMD talks about Post Production

  • Telestream with Post Producer at IBC 2013

    Telestream with Post Producer at IBC 2013

  • Connecting the Virtual and KVM World with the ADDER Infinity 3000 at ISE 2020

    Connecting the Virtual and KVM World with the ADDER Infinity 3000 at ISE 2020

  • Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

    Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • SGO at IBC2011

    SGO at IBC2011

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Netia at IBC2011

    Netia at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011


Related Shows
  • Post Covid-19 workflows for media & entertainment production.

    Post Covid-19 workflows for media & entertainment production.


Articles
Sennheiser MKE 400 hands on review and test
KitPlus

Sennheiser have just released two products aimed at simplifying audio on the move, the MKE400 shotgun microphone and the XS Lav Mic, in this review we’re looking at the MKE400.

Tags: sennheiser mke400 | sennheiser mke 400 | sennheiser mke 400 quality | best microphones for youtube | mic for youtube videos | sennheiser mke 400 hands on | microphone review | iphone videography | microphones | sound for video | camera microphone | microphone for iphone | microphone for youtube | video microphone | shotgun mics | smartphone microphone | vlogging mic | best microphone for video | shotgun microphone review | mke 400 | sennheiser mke 400 hands on review | sennheiser mke 400 test | KitPlus
Contributing Author KitPlus Click to read
A Broadcasters Guide to Microservices
Roger Persson

The word “microservices” has been creeping into the conversation about software-centric systems recently. Is it really a different approach, what does it mean, and what are the advantages?

Tags: nxt edition | microservices | modular software | Roger Persson
Contributing Author Roger Persson Click to read
Streaming Technologies Explained
Bruce Devlin - new

The word streaming can relate to different technologies from different manufacturers in different scenarios and in this short article we are going to take a little tour of what it all means. 

Tags: mr mxf | streaming | hls | dash | cmaf | mpeg | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
REVIEW - Hollyland MARS 400S PRO Digital Wireless Transmission System
Phil Vinter

Built by Hollyland and costing around £600 the Mars 400S is an easy-to-use wireless video transmitter/receiver system – it will be right up the alley of anyone who, like me, considers an instruction manual to be nothing more than box padding.

Read Phils Full review here, and link to the video review.

Tags: HOLLYLAND | MARS 400 | wireless | tx | rx | Phil Vinter
Contributing Author Phil Vinter Click to read
HOLLYLAND LARK 150 Review
Phil Vinter

The exponential growth of video supercharged a technological revolution that began in the early noughties with the advent of DSLR cameras.
The cinematic-style shallow depth of field image video quality from DSLRs was a revelation, but, back then audio was the big drawback. As demand has grown so the technology has improved and today’s one-man-band small rig set ups can capture pretty good sound into a DSLR style camera.

Phil Vinter reviews the latest release from HOLLYLAND and it's a thumbs up from us.

Tags: HOLLYLAND | radio mic | audio | LARK-150 | CVP | Phil Vinter
Contributing Author Phil Vinter Click to read