Small post houses delivering a big service


Jack Wenzinger TV-Bay Magazine
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In today's fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content.

This notion is especially true for postproduction facilities, which are under constant pressure to deliver a quality product at a lower cost. Post houses must manage each customer's unique content, metadata, and workflow instructions through a facility of shared technology services and lots of manual effort. The variability in the workflow and time-sensitive nature of the projects mean most postproduction personnel work extraordinary hours and follow an intuitive process that breaks down with employee turnover. When it comes to media asset management, tribal knowledge - such as the location of offline content, quality assurance checklists, and basic trouble management - erodes anytime there is a personnel change. Meanwhile, content creators continue to push for lower cost and faster delivery times, which makes it harder and harder for post facilities to serve customers effectively with manual resources. It's a delicate balance, and many post facilities - especially smaller ones that live and die by their reputations - operate knowing that if things aren't managed carefully, customers might lose confidence and go elsewhere for postproduction services.

Therein lies the need for an effective MAM solution. If post houses run each project as a custom effort without having the discipline to catalog, curate, and store the raw materials and metadata associated with the project, then the business model will ultimately fail. Postproduction companies must be all-in when it comes to enforcing a MAM standard - one that automates the asset management process. Disciplined, automated asset management can greatly increase efficiency while providing better visibility into the content library, enabling boutique post houses to differentiate their brands and grow their businesses.

If you're looking to improve processes in your postproduction business, the right MAM solution can make a big difference.

Cloud-native MAM solutions such as Wazee Digital Core help you establish an active archive - a storage library designed to make content readily available for reuse. With a MAM solution tied to an active archive, you can develop a catalog of raw and finished materials, manage the content, and easily retrieve past works to support new projects. In addition, such MAM solutions also help to automate repetitive tasks that tend to introduce human error into the project workflow.

Some of the other big benefits of the right cloud MAM solution include: - Automated ingest processes that centralize assets and place them into the appropriate storage solution. Cloud storage replaces on-site storage due to its sustainability, ease of access, and cost advantages.

- The ability to capture and store relevant metadata automatically and to generate metadata from the content itself automatically.

- The ability to provide global access to content with user-friendly search, preview, and download functions.

- Workflow automation that normalizes content formats and metadata and removes other manual elements of your business.

- A services-oriented platform that can easily interface with changing technologies. Transcoding, file acceleration, taxonomy, and other services are API-enabled to allow the service and supporting technology to evolve with the industry without requiring a forklift upgrade and high cutover cost.

- The ability to leverage services that enable multiple monetization opportunities, such as licensing and YouTube claiming.

Of particular benefit to smaller post houses is the ability to tap into older assets that might otherwise have gone unused. Everyone who has supported a production project has experienced it: They're staring at a shelf of hard drives or in the direction of the tape vault, knowing they have the perfect asset to help them tell their latest story or update a past project. But because it would take too much time to find what they need, the production must resort to buying new footage or creating the asset from scratch instead. A well-planned MAM strategy built on the right cloud MAM solution makes that wasteful practice a thing of the past, because you'll always be able to find relevant work quickly and solve problems for your customer, which only improves your reputation.

If that's not enough of a business incentive to adopt a cloud-based MAM solution, then consider the ROI. The operational cost of a MAM service is far more affordable than the capital cost of establishing and maintaining a manual working environment, especially if you're customizing that environment from one day to the next to accommodate each customer's ingest and metadata requirements. Now that cloud MAM solutions have matured, sustaining a MAM service is an opex cost connected to the cost of doing business - and therefore easier to justify. Furthermore, cloud-native MAM services also offer an intangible return: Customers will come back for additional services because you're managing their content effectively, and the improved quality and consistent delivery will increase their faith in your service. In other words, leveraging cloud-native MAM services means smaller post companies can promote and deliver big service to their customers.

By taking the time to catalog and store customers' content properly, smaller postproduction companies can elevate their businesses beyond the existing project into a long-term, sustainable relationship based on improved quality and context in the finished project.


Tags: iss121 | wazee | post | mam | Jack Wenzinger
Submitted by Jack Wenzinger Read this article in the tv-bay digital magazine
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Submitted by Tim Bearder Read this article in the tv-bay digital magazine
Motor Sports - Some Like it Hot
Gordon Capaccio High performance race cars, their drivers, and teams supported by manufacturers participating in a sport for which the combined, visceral thrills and sensations of burning tires, megadecibel roars, pungent racing fuel and throngs of enthusiasts can be difficult to convey, even on the largest big screen television.
Tags: iss124 | motorsport | 3g wireless | imsa | rolex 24 | domo | dtc | prorxd | diversity rf | Gordon Capaccio
Submitted by Gordon Capaccio Read this article in the tv-bay digital magazine
Controlling the Chaos of Remote Uplinks
Roger Franklin For Satellite Broadcasters, consumer needs have never been so varied. Audiences are increasingly accustomed to personalisation in every type of content they consume. They now demand, or rather expect to receive breaking news from a scene, content specific to their regions and access to live sporting events held thousands of miles away.
Tags: iss124 | uplink | satellite broadcast | crystal | Roger Franklin
Submitted by Roger Franklin Read this article in the tv-bay digital magazine
Modernizing the Cutting Edge
Myles Carter - new Over the last decade, streaming as a medium has seen tremendous growth. Services like Netflix, Hulu, and Amazon Video are no longer just post-hoc distributors of broadcast television content, they have become content creators and are producing some of the most well received "television" content of the past few years.
Tags: iss124 | matrox | ip | h.264 | h.265 | streaming | Myles Carter - new
Submitted by Myles Carter - new Read this article in the tv-bay digital magazine
Dick brings out his cutting room scales
Dick Hobbs - new At this time of year, in the run-up to NAB, my in-box is even more filled than usual with press releases craving my attention. It is one of the universal truths so unloved by PR people that the sheer weight of numbers threatens to overwhelm.
Tags: iss124 | cutting room | nab | kpmp | dick hobbs | Dick Hobbs - new
Submitted by Dick Hobbs - new Read this article in the tv-bay digital magazine
Mr MXF does Vegas
Bruce Devlin - new For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is.
Tags: iss124 | nab | mrmxf | cloud | ptp | imf | ip | Bruce Devlin - new
Submitted by Bruce Devlin - new Read this article in the tv-bay digital magazine
Thinking clearly about the cloud
Chris Steel 2 As someone who is constantly trying to build better products, I'm always asking questions and listening to the ones I get asked. For several years now I've asked every broadcaster and media production company I've met what they plan to do about 'the cloud'
Tags: iss124 | cloud | marquis | archive | network | Chris Steel 2
Submitted by Chris Steel 2 Read this article in the tv-bay digital magazine
Is now the time to compromise on investment
Mike Ransome - new It would seem on the face of it that many broadcasters and production companies are trimming spending to the bone, or at least postponing it in anticipation of more lucrative days to come.
Tags: iss124 | investment | presteigne broadcast hire | 4k | eng | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
Designing the correct workflow
Harry Smith Last year I took a year-long placement as a video editing support technician. The role exposed me to the common issues that students run into when editing their projects, and I developed an understanding as to why they might struggle understanding the complexities of video workflow.
Tags: iss124 | portsmouth | tvfutures | ccitv | post production | Harry Smith
Submitted by Harry Smith Read this article in the tv-bay digital magazine
DaVinci Resolve Mini Panel from Blackmagic Design - Reviewed
Rebecca Goodeve - new Blackmagic's new, more affordable control surface for professionals is probably the most perfect panel I've ever used......
Tags: iss123 | blackmagic design | minipanel | davinci | grading | Rebecca Goodeve - new
Submitted by Rebecca Goodeve - new Read this article in the tv-bay digital magazine
More than just selling cable
Chris Smeeton - new Choices facing technology decision-makers are becoming increasingly complex due to rapid changes in the industry like broadcast and IP technology convergence, multiplatform demands, and the rise of 4K and 8K. It is now a constant challenge to balance the need to maintain already-installed equipment and fulfil the desire to provide the highest resolution picture and sound.
Tags: iss123 | argosy | cable | infrastructure | hd-sdi | 4k | coaxial | Chris Smeeton - new
Submitted by Chris Smeeton - new Read this article in the tv-bay digital magazine