Small post houses delivering a big service


Jack Wenzinger TV-Bay Magazine
Read ezine online

In today's fast-paced world of video production, the importance of a well-organized, responsive media asset management system cannot be overstated. After all, time is money, and the more quickly people can find and retrieve the exact content they need, the more quickly they can complete their video projects ¦ and capitalize on the content.

This notion is especially true for postproduction facilities, which are under constant pressure to deliver a quality product at a lower cost. Post houses must manage each customer's unique content, metadata, and workflow instructions through a facility of shared technology services and lots of manual effort. The variability in the workflow and time-sensitive nature of the projects mean most postproduction personnel work extraordinary hours and follow an intuitive process that breaks down with employee turnover. When it comes to media asset management, tribal knowledge - such as the location of offline content, quality assurance checklists, and basic trouble management - erodes anytime there is a personnel change. Meanwhile, content creators continue to push for lower cost and faster delivery times, which makes it harder and harder for post facilities to serve customers effectively with manual resources. It's a delicate balance, and many post facilities - especially smaller ones that live and die by their reputations - operate knowing that if things aren't managed carefully, customers might lose confidence and go elsewhere for postproduction services.

Therein lies the need for an effective MAM solution. If post houses run each project as a custom effort without having the discipline to catalog, curate, and store the raw materials and metadata associated with the project, then the business model will ultimately fail. Postproduction companies must be all-in when it comes to enforcing a MAM standard - one that automates the asset management process. Disciplined, automated asset management can greatly increase efficiency while providing better visibility into the content library, enabling boutique post houses to differentiate their brands and grow their businesses.

If you're looking to improve processes in your postproduction business, the right MAM solution can make a big difference.

Cloud-native MAM solutions such as Wazee Digital Core help you establish an active archive - a storage library designed to make content readily available for reuse. With a MAM solution tied to an active archive, you can develop a catalog of raw and finished materials, manage the content, and easily retrieve past works to support new projects. In addition, such MAM solutions also help to automate repetitive tasks that tend to introduce human error into the project workflow.

Some of the other big benefits of the right cloud MAM solution include: - Automated ingest processes that centralize assets and place them into the appropriate storage solution. Cloud storage replaces on-site storage due to its sustainability, ease of access, and cost advantages.

- The ability to capture and store relevant metadata automatically and to generate metadata from the content itself automatically.

- The ability to provide global access to content with user-friendly search, preview, and download functions.

- Workflow automation that normalizes content formats and metadata and removes other manual elements of your business.

- A services-oriented platform that can easily interface with changing technologies. Transcoding, file acceleration, taxonomy, and other services are API-enabled to allow the service and supporting technology to evolve with the industry without requiring a forklift upgrade and high cutover cost.

- The ability to leverage services that enable multiple monetization opportunities, such as licensing and YouTube claiming.

Of particular benefit to smaller post houses is the ability to tap into older assets that might otherwise have gone unused. Everyone who has supported a production project has experienced it: They're staring at a shelf of hard drives or in the direction of the tape vault, knowing they have the perfect asset to help them tell their latest story or update a past project. But because it would take too much time to find what they need, the production must resort to buying new footage or creating the asset from scratch instead. A well-planned MAM strategy built on the right cloud MAM solution makes that wasteful practice a thing of the past, because you'll always be able to find relevant work quickly and solve problems for your customer, which only improves your reputation.

If that's not enough of a business incentive to adopt a cloud-based MAM solution, then consider the ROI. The operational cost of a MAM service is far more affordable than the capital cost of establishing and maintaining a manual working environment, especially if you're customizing that environment from one day to the next to accommodate each customer's ingest and metadata requirements. Now that cloud MAM solutions have matured, sustaining a MAM service is an opex cost connected to the cost of doing business - and therefore easier to justify. Furthermore, cloud-native MAM services also offer an intangible return: Customers will come back for additional services because you're managing their content effectively, and the improved quality and consistent delivery will increase their faith in your service. In other words, leveraging cloud-native MAM services means smaller post companies can promote and deliver big service to their customers.

By taking the time to catalog and store customers' content properly, smaller postproduction companies can elevate their businesses beyond the existing project into a long-term, sustainable relationship based on improved quality and context in the finished project.


Tags: iss121 | wazee | post | mam | Jack Wenzinger
Contributing Author Jack Wenzinger

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Tony Taylor from TMD talks about Post Production

    Tony Taylor from TMD talks about Post Production

  • Telestream with Post Producer at IBC 2013

    Telestream with Post Producer at IBC 2013

  • Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

    Davinci Resolve 14 with Fairlight from Blackmagic Design at NAB 2017

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Quantel LiveTouch at IBC 2014

    Quantel LiveTouch at IBC 2014

  • Quantel deal with AFP at IBC 2014

    Quantel deal with AFP at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Tony Taylor from TMD talks about LTFS at IBC 2013

    Tony Taylor from TMD talks about LTFS at IBC 2013

  • Tony Taylor from TMD talks about Mediaflex CI

    Tony Taylor from TMD talks about Mediaflex CI

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • Autodesk at NAB 2012

    Autodesk at NAB 2012

  • SGO at IBC2011

    SGO at IBC2011

  • Metus MAM and Ingest at IBC 2013

    Metus MAM and Ingest at IBC 2013

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Workflow Solutions from Pronology at NAB 2017

    Workflow Solutions from Pronology at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Media Asset Management Software from Blue Lucy at NAB 2017

    Media Asset Management Software from Blue Lucy at NAB 2017

  • Mediaflex UMS Platform from TMD at NAB 2017

    Mediaflex UMS Platform from TMD at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Blue Lucy at IBC 2015

    Blue Lucy at IBC 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • EditShare at BVE 2015

    EditShare at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Dalet at IBC 2014

    Dalet at IBC 2014

  • Tedial at IBC 2014

    Tedial at IBC 2014

  • Pronology at IBC 2014

    Pronology at IBC 2014

  • TMD summarises their work this year at IBC 2014

    TMD summarises their work this year at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • Metus at NAB 2014

    Metus at NAB 2014

  • Dalet at NAB 2014

    Dalet at NAB 2014

  • Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

    Nexidias Drew Lanham on BroadcastShow LIVE at IBC 2013

  • EditShare on BroadcastShow LIVE at IBC 2013

    EditShare on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • Dalet at IBC 2013

    Dalet at IBC 2013

  • Cinegy: Multiviewer at NAB 2013

    Cinegy: Multiviewer at NAB 2013

  • Dalet at NAB 2013

    Dalet at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Editshare at NAB 2012

    Editshare at NAB 2012

  • Dalet at NAB 2012

    Dalet at NAB 2012

  • Broadway Systems at NAB 2012

    Broadway Systems at NAB 2012

  • VIZRT at BVE 2012

    VIZRT at BVE 2012

  • PlayBox Technology at BVE North 2011

    PlayBox Technology at BVE North 2011

  • Netia at IBC2011

    Netia at IBC2011

  • Globecast at IBC2011

    Globecast at IBC2011

  • IPV at IBC2011

    IPV at IBC2011


Related Shows
  • Bubble and Squeak: Live and Loud from Monday at IBC 2013

    Bubble and Squeak: Live and Loud from Monday at IBC 2013


Articles
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
Ride along on the Tour de Tech at IBC
Lorna Garrett Finding your way through the halls and aisles of the massive IBC can feel a bit like attempting to complete all 21 stages of the Tour de France — but in far fewer days. But have no fear; your team at Garland is all geared up and ready to show you the best on show at this year's exhibition.
Tags: iss133 | garland | liveu | lu600 | media excel | teracue | wisi | broadcast wireless systems | bws | artel | ibc | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF
How todays technology platforms can make AMAZING seem mundane
Bruce Devlin - new Some things never change. It's September and it's time for another IBC. Maybe I'm getting old and maybe I have selective memory about the past, but recently there hasn't been the buzz of years gone by. Sure, as you wander around the vast halls there will be lots of enthusiastic sales people trying to give you the best demo possible, but something has changed and to survive, I believe that vendors and customers need to change too.
Tags: iss133 | ibc | class | vulture | imf user group | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF