Social Media... a filmmakers new best friend?


Beth Zarkhosh TV-Bay Magazine
Read ezine online
by Beth Zarkhosh
Issue 96 - December 2014

Social media platforms can be extremely helpful the mediums such as Facebook, Twitter, Instagram, LinkedIn and Youtube can be utilised for everything from generating interest in a project and sourcing ideas, getting feedback to getting funding.

Sifting through my own personal Facebook and Twitter feeds I am inundated with pleas by fellow peers to 'Check out the latest clip' or to 'Pledge for my project' these are increasingly typical posts from media professionals around the world, and are quickly becoming the lifeblood for video production companies of all shapes and sizes.

A few articles ago I wrote about the benefits of crowd funding and how your typical Joe Bloggs can receive the finances required to get a short film made with websites such as Kickstarter available at the click of a button. So, once you've got your pockets full with the bounty from crowd sourced pledges, the omniscient entity that is the world wide web and its social media platforms continue to be your best friend on your journey to making successful productions.

So how can Social Media help you? Let's start with audience engagement. At the end of the day you're making something for an audience, so why not let them get in on the act and allow instantly attainable feedback to be your guide throughout the project? Uploading teaser clips on platforms such as YouTube and 'behind the scenes' photos on Instagram is a great way to engage your audience as well as to gage a response from the general public.

If you're providing video services, Facebook is the perfect platform to show off your portfolio of work along with satisfied customer testimonials. Online giveaway competitions are an effective way to generate a following in a quick succession, and are easily implemented on both Twitter and Instagram. These are relatively simple, yet truly effective ways of gaining a reputation and keeping your business in the peripherals of your target audience andprospective customers.

Concerning market research social media is now undoubtedly the most powerful tool at one's disposal. There is nothing more enlightening than following what other filmmakers/production companies are up to in order to assess what works for them and how you may be able to apply similar techniques to your own work and its online promotion. Similarly, global trends and online discussion make for insightful research into what people are currently interested in and essentially what may well be called for within your chosen market.

It can be quite overwhelming with the ever expanding plethora of social media in front of you. Whilst it can be your most faithful companion, it can similarly be your worst nightmare. With PR blunders and social faux pas becoming increasingly common, I would recommend using social media, but not letting it use you. Be sure to keep your video production alive on the internet, but more crucially in real life too... #IHaveADream

Tweet the team at @editorskeys or drop an email at beth@editorskeys.com and let us know how your social media experience goes!

Good luck!


Tags: iss096 | beth zarkhosh | social media | facebook | instagram | twitter | youtube | filmmaker | Beth Zarkhosh
Contributing Author Beth Zarkhosh

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Social Media Virtual Production Switching from Sony

    Social Media Virtual Production Switching from Sony

  • Movidiam at BVE 2015

    Movidiam at BVE 2015

  • Pixel Power Buzz at IBC 2014

    Pixel Power Buzz at IBC 2014

  • Ross Video at BVE 2014

    Ross Video at BVE 2014

  • Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

    Facebook and YouTube live integration with Monarch HD from Matrox at NAB 2017

  • Dejero at IBC 2016

    Dejero at IBC 2016

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • Eyeheight at IBC2011

    Eyeheight at IBC2011


Related Shows
  • Social connections for Filmmakers

    Social connections for Filmmakers


Articles
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF
Ruth Matos Interview - A Career Unfolds
Ruth Matos We first met Ruth when we employed her as a student to help with our live studio at BVE in 2013. We were struck by her determination, passion and ‘I’ll do anything to help’ attitude. We became friends of Facebook and have since seen her career in the industry develop and unfold. We thought it was about time to catch up and share her inspiring story of where she is now, how she got there and the challenges she has faced along the way.
Tags: iss133 | interview | filmming | career | education | Ruth Matos
Contributing Author Ruth Matos Click to read or download PDF
Smashing the WTA Tour
Danny Ridler The Women’s Tennis Association (WTA) is the global leader in women’s professional sport with more than 2500 players representing nearly 100 nations competing for a record $146 million in prize money. The 2018 WTA competitive season includes 54 events and four Grand Slams in 30 countries. In 2017, the WTA was watched around the world by a total TV audience of 500 million – with host broadcast services provided by NEP UK.
Tags: iss133 | tennis | wta | nep | outside broadcast | ob | Danny Ridler
Contributing Author Danny Ridler Click to read or download PDF
What is next in OTT
Mary Kay Evans In the past year alone, we’ve seen a substantial increase in the amount of OTT content that’s being streamed. In the first quarter of 2018, there’s been a 114 percent year-over-year growth in streaming video hours, and those numbers are only expected to rise. With OTT revenue predicted to reach $16.6B in 2018, a 40% gain over last year, there’s no question that OTT is booming, and that there’s never been a more critical time to pay attention to the space.
Tags: iss133 | ott | verizon | cisco | Mary Kay Evans
Contributing Author Mary Kay Evans Click to read or download PDF
OB999 Accelerates Hill Climb Broadcast
Nick Collier Over the last century, The Shelsley Walsh Speed Hill Climb has been attempted by some of the world’s most accomplished racing drivers striving to be the fastest up the 1,000 yard, 1 in 6 gradient track.
Tags: iss133 | ob999 | blackmagic | atem | multicam | videohub | cleanswitch | premiere pro | hyperdeck | Nick Collier
Contributing Author Nick Collier Click to read or download PDF