Social streaming and broadcast


Craig Moehl TV-Bay Magazine
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We are witnessing a growing trend from broadcasters looking to complement TV content with social streaming. When done well, it can really help increase consumer engagement on a huge scale and we have seen some great examples of it over recent months. At the recent Kit Plus Show, I talked about the marriage between broadcast and social streaming, what works, and what some of our customers have been doing in this arena.

Social Channels

I predominantly focused my talk, and this article on Facebook Live and that is because in our experience it delivers much bigger audiences that the other social networks. That said, you can do pretty much everything covered here on Twitter too, and really it come down to where your audience is.

Why do something live?

There is no denying that live streaming is not without its challenges and it is not something that should be done just for the sake of it. So, before you go live, think about your reason for going live and consider whether it is actually worthwhile. There are a few scenarios where it should be live:

1. In synch with broadcast - if you are streaming alongside, just before, or directly following a TV broadcast.

2. The content is so important that the audience really needs to see it straight away.

3. Interactive - if you are going to offer a level of interactivity to the audience that simply isn't possible on demand.

How long should it be?

There is a perception that videos should be short and sweet to get maximum reach. However, that is actually not the case. Based on our experience, a video with a stream length of under 8 minutes will on average reach an audience of a few thousand. As the stream length increases to between 8 and 20 minutes, the audience increases to between high thousands to low tens of thousands. Make the video longer still (20-45 minutes) and the audience could rise to millions of live viewers.

After 45 minutes, the audience still grows, however what we then find is the average viewing time drops. Therefore, the optimum length is between 20 and 45 minutes for the maximum number of engaged live viewers.

What kind of content works?

Having completed 145 Facebook Live streams since April this year, I can honestly say that all types of content work. We have done live streams for films, TV channels and programmes, musicians, politics, magazines, and many more. The key is ensuring whatever content you are streaming is engaging and of the right length.

Your Audience

We can split the audience for live video into core, soft, and super soft. The core audience are those people that have already liked your page and will see your content direct. They are likely to be the most engaged having already expressed an interest in your business. The soft viewers are attracted by seeing shares and likes from the core viewers. They may well view the live stream and have some level of engagement, especially if they have common interests with their Facebook friends they found the stream through.

The super soft are viewers who are very casual, unlikely to view the live stream, but will read about it or view the highlights from news sources in the coming days. Engagement is of course minimal as they are unlikely to be watching live.

Good content which is interactive or timely should deliver live views of around 15% of total page likes. However, in order to achieve that, it is essential that you promote the stream as much as possible before it goes live, on other channels as well as Facebook, or the social channel where your video will appear. Countdown content on your Facebook page also generally works really well and having a call to action, a reason for viewing, is essential for growing that audience.

The Examples

During my presentation I also cited a number of examples of live streams we have done that have ticked all those boxes. That includes a second screen experience live on Facebook for Coronation Street; a live stream of the premiere of a new drama, Outcast; live Brexit night content for ITN; and an escape room for Alibi. If you want to hear me talking about those, check out the video of my presentation here.

Succeeding with Social Streaming and Broadcast

Live social streaming offers a wealth of opportunity to complement broadcast content. There is a lot of technology out there to make it engaging, and there is a lot of flexibility on what can be done creatively. This is leading to some really interesting ideas and experiments. Any form of content can find an audience, but you must make it engaging and interesting. If you can do that and make sure your target audience is aware of your upcoming stream, you can get a significant live audience and some great interaction.


Tags: iss120 | streaming | social media | Craig Moehl
Submitted by Craig Moehl Read this article in the tv-bay digital magazine
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Submitted by KitPlus Read this article in the tv-bay digital magazine
Managing Talent
Nicole Inanc Presenting for television is a talent that is critically competitive. Budding presenters around the world produce showreels, attend acting schools and fight to be the next Ant and Dec¦ but what is it exactly that makes a successful television presenter? As a wannabe TV presenter myself, I wanted to explore the exact process talent managers follow when finding the next big thing and whether I have exactly what it takes.
Tags: iss128 | portsmouth university | education | bsc | ccitv | Nicole Inanc
Submitted by Nicole Inanc Read this article in the tv-bay digital magazine
Reunion on Kingsman ensures efficient workflow for sequel
KitPlus Both on and off camera, there are some collaborations that are built to last. Armed with the success of their work on the first film adaptation of the Kingsman comic book (Kingsman: The Secret Service), director Matthew Vaughan reunited with cinematographer George Richmond, DIT Joshua Callis-Smith and colorist Rob Pizzey, to deliver Kingsman: The Golden Circle, the upcoming second installment in the spy comedy series.
Tags: iss128 | kingsman | blackmagic | goldcrest | davinci | arri | dit | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine
Leveraging licensed broadcast spectrum assets
John Payne There are several different approaches to transmitting live and file-based content from the field to the studio. Traditional microwave Electronic News Gathering (ENG) provides high bandwidth, high-quality transmission with low latency. Using the secure, dedicated BAS spectrum keeps control in a broadcasters hands. The past few years have seen a shift in video technology toward acceptance, and adoption of IP-based links into ENG workflows.
Tags: iss128 | eng | bas | imt | vislink | imt-vislink | John Payne
Submitted by John Payne Read this article in the tv-bay digital magazine
How the Cloud can be enabled as traditional broadcast workflows evolve
David Schleifer The Cloud itself is fairly simple, but for broadcasters it can be difficult to leverage. It isnt technically complex but broadcast still overlaps requirements that need real time, high resolution and quick turnaround solutions. Plus, this is coupled with the need to connect with dispersed geographic locations, reduce costs and access multi-format assets. As a result, broadcasters have moved away from asking the basic question what can I do in the cloud? to trialling projects and implementations are now underway or under evaluation.
Tags: iss128 | ott | primestream | David Schleifer
Submitted by David Schleifer Read this article in the tv-bay digital magazine
Looking back at IBC 2017
Duncan Payne IBC feels like a bit of a dim and damp memory now, but a few over-riding memories do remain however, not least of which was the Arri party to celebrate its 100th year. It was like an old-school manufacturers IBC/NAB party, back when manufacturers had marketing budgets, and lots of sales people. It got IBC off to a great start; thanks Arri.
Tags: iss128 | ibc | arri | red | panasonic | adamantean | sony | eva | nokia | ozo | Duncan Payne
Submitted by Duncan Payne Read this article in the tv-bay digital magazine
Cellular, Satellite or Fixed Link - how do you choose
Lorna Garrett Having a choice is a good thing. Take apples, for example. While one may look pretty much the same as the next, we know that the subtle differences between varieties can make a huge difference in how we choose to use them some are best for pies, some better for cider, and others just perfect for eating from the tree.
Tags: iss127 | liveu | garland | tranmission | uplink | cellular | Lorna Garrett
Submitted by Lorna Garrett Read this article in the tv-bay digital magazine
TV Futures - Running around for clients
Joseph Long My second year at the University of Portsmouth seemingly began in a familiar fashion to the previous year. We sat in a large lecture theatre and listened intently to our course leader, who gave an outline as to what students on the BSc Television and Broadcasting course should be expect experience-wise from the up-and-coming year....
Tags: iss127 | ccitv | tvfutres | training | portsmouth | university | Joseph Long
Submitted by Joseph Long Read this article in the tv-bay digital magazine
The party is not over until the video is online
Paul Scurrell When we were introduced to the team behind Sensation dance events in Amsterdam they had one big question for Timecode Systems: could our SyncBac VR wireless sync and control solution theoretically make it possible for a high quality, professional 360-degree video of a live dance music event to be edited in the time it takes the DJ to fly to his or her next gig? Intrigued by what our solution could help them achieve, in July they invited us to film at one of their iconic dance music events. Billed as The Final it was a sell-out farewell party to mark the last Sensation event in Amsterdam.
Tags: iss127 | syncbac | vr | 360-degree | pro7 | 360rize | gopro | dj | timecode systems | Paul Scurrell
Submitted by Paul Scurrell Read this article in the tv-bay digital magazine
Supporting creativity and driving better workflows
Rod Aaron Gammons For decades videographers and filmmakers have been pushing the boundaries when it comes to creativity all with the aim of delivering a visually spectacular and engaging experience to viewers. For the most part they rely on artistic vision and innate skill, but over the last few years technology has been playing more of a role in enabling that creativity, like cameras, sound and lighting.
Tags: iss127 | rotolight | led lighting | aeos | Rod Aaron Gammons
Submitted by Rod Aaron Gammons Read this article in the tv-bay digital magazine
Production Communications in a Shrinking World
Gary Rosen Communications today is a critical issueno matter if you are producing broadcast television, doing a live festival or rock concert outdoors, setting up a musical on the West End, or producing a local school play. Over the last few years, the proliferation of cell phones and other wireless devices has made it clear that most people prefer to communicate untethered.
Tags: iss127 | pliant | comms | intercom | duplex | Gary Rosen
Submitted by Gary Rosen Read this article in the tv-bay digital magazine
Strays - Telling a dark tale
Aaron Dunleavy Independent filmmaker, Aaron Dunleavy, has used the backdrop of his hometown, Blackburn, to create a new short film as part of Channel 4 and Arts Council Englands Random Acts programme. The initiative - delivered by Tyneside Cinema (Newcastle), HOME (Manchester), and True North Productions (Leeds) - commissions bold, innovative expressions of creativity from young creative talent, and was a new and welcome challenge for Dunleavys third short film.
Tags: iss127 | strays | blackmagic design | vfx | ursa mini | grade | grading | Aaron Dunleavy
Submitted by Aaron Dunleavy Read this article in the tv-bay digital magazine
Peace of mind in a complicated world
Alan Wheable For many in the broadcast industry these are challenging times. With competition coming from all angles and different technological camps advocating different approaches to infrastructure and the way forwards. With the number of different variables increasing, the choices of whether to use SDI or IP infrastructures, and the choices around HDR and WCG let alone the on-going distraction of UHD / 4K.
Tags: iss127 | omnitek | smpte 2110 | ip | ultra tq | 2022-6 | Alan Wheable
Submitted by Alan Wheable Read this article in the tv-bay digital magazine
The importance of storage
Jonathan Smith In recent years, viewing habits have shifted dramatically; online video is becoming the preferred option for the younger generation. But its not just millennials who are cutting the cord with broadcasters and traditional platforms increasing numbers of people from all age groups are abandoning cable and instead enjoying TV online. In response to this growing trend, platforms such as Netflix and BBC iPlayer are rushing to invest in fresh digital content, in a bid to satisfy their ever-increasing audiences.
Tags: iss127 | limelight networks | cdn | pops | Jonathan Smith
Submitted by Jonathan Smith Read this article in the tv-bay digital magazine
The ITTP - A Review
Graham Reed Five years ago a group of practitioners who were concerned about the poor training provision and a lack of common skills standards in the broadcast industry formed the ITTP. Since then there have been many meetings with senior industry figures and representatives from training organisations and educational establishments.
Tags: iss127 | ittp | training | bbc | bskyb | soho editors | skills | cirrolite | bksts | skillset | Graham Reed
Submitted by Graham Reed Read this article in the tv-bay digital magazine
Atomos Ninja Inferno REVIEWED
Daniel Peters Bristol-based Daniel Peters is one of a new breed of indie filmmakers discovering that you dont need big budgets to create filmic shorts. Often working solo, shooting and editing his own work, he creates the look and feel of bigger productions with only limited resources. His commitment to the craft is so great he had to sell much of his own gear to fund his most recent short film Deserted in Paris, after he went over budget due to lost locations and actors pulling out.
Tags: iss127 | atomos | inferno | ninja | review | prores | dnxhr | gh5 | fs7 | lut | Daniel Peters
Submitted by Daniel Peters Read this article in the tv-bay digital magazine
50 years in and the show must go on
John Smith -new At IBC we always look forward to meeting old faces and new. For those more recently acquainted with the broadcast industry, you may not realise IBC was born half a century ago in London. In 1967 the show, held at the Royal Lancaster Hotel, attracted just 32 exhibitors and 500 delegates. However, its popularity grew and the exhibition quickly upgraded with a move to the Grosvenor House Hotel in London, followed by the Wembley Conference Centre, before moving to Brighton.
Tags: iss127 | medialinks | ibc | amsterdam | John Smith -new
Submitted by John Smith -new Read this article in the tv-bay digital magazine
Immersive Audio
Jon Schorah - new In 2012, the Oculus Rift Kickstarter campaign burst onto the scene, initiating a new wave of public interest in sense-enveloping immersive experiences. 5 years later, the consumer reality is mixed with some very public let-downs like Google Glass (which is coincidentally enjoying a re-birth at the time of writing, now as a technical tool in the workplace), and other technologies such as Dolby Atmos® becoming almost commonplace experiences. What does this mean for the audio professional and how is the near future shaping up in 2018?
Tags: iss127 | immersive audio | dolby atmos | dts-s | auro-3d | oculus rift | nugen | Jon Schorah - new
Submitted by Jon Schorah - new Read this article in the tv-bay digital magazine