Articles
Audience engagement with advertising in an OTT world
Hank Frecon Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity.
Tags: iss126 | ott | advertise | acr | source digital | Hank Frecon
Submitted by Hank Frecon Read this article in the tv-bay digital magazine
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