Stop, collaborate and listen


TV-Bay Magazine
Read ezine online
by Peter Savage
Issue 106 - October 2015
Fresh from his trip to Amsterdam, Azule chairman Peter Savage relives what he saw at IBC by highlighting a very welcome industry trend: equipment manufacturers are finally talking to each other.

Its not terribly rock and roll but the most surprising and welcome - thing that I saw at IBC 2015 was the willingness of manufacturers to finally co-operate with each other.
Yes, yes, I know its not a fancy new widget, a drone or an amazing new camera. We all love a tangible new innovation - especially if it has shiny buttons, can fly or features a whizzy demo mode.

But, while all those things are great in isolation, the manufacturing community coming together as one for the greater good is far more important.

Broadcasters, production companies and facilities houses the world over have been imploring vendors to make their systems work together and talk to each other for many years. Its been slow in coming but 2015 may just be the tipping point.

You could not move around the RAI without someone mentioning collaboration and integration. Almost every stand featured a partner company logo. Unlike the bad old days, no one was locking anyone into their technology anymore. The talk was about openness and partnerships. Even with competitors. It was incredibly refreshing, and not just for me.

For most vendor-agnostic customers and lets be honest, that is nearly all of them - this is exactly what they wanted to hear.

They spend an awful lot of time and energy making applications developed by one company work happily with technology made by another, all in the desire to create the perfect workflows for their businesses or their customers businesses.

A manufacturer opening up their APIs to everyone makes this so much easier and, in some cases, practical for the first time.

One key announcement saw Avid reveal that its Interplay MAM asset management system and its ISIS shared storage now support third-party video editing systems - including Adobe Premiere Pro and Apple Final Cut Pro. Who would have imagined that five years ago?

As we continue to move to a more open, IT-centric and cost-effective way of creating and delivering content (in a myriad of different ways to a plethora of different platforms), these third-party integrations - without the need for significant customer R&D - are essential.

And if customers are shouting for it, vendors must listen. Finally, it appears that they are.


Tags: iss106 | ibc 2015 | trade show | convention | communication | highlights | review | [author]
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  • Blackmagic MultiView at IBC 2014

    Blackmagic MultiView at IBC 2014

  • Snell Kahuna Production Switcher at IBC 2014

    Snell Kahuna Production Switcher at IBC 2014

  • Telestream Wirecast and Switch at IBC 2014

    Telestream Wirecast and Switch at IBC 2014

  • Telestream Vantage support for DPP at IBC 2014

    Telestream Vantage support for DPP at IBC 2014

  • Facilis at IBC 2014

    Facilis at IBC 2014

  • Fibrenetix with Quadrus at IBC 2014

    Fibrenetix with Quadrus at IBC 2014

  • Sonnet Technologies Thunderbolt Chassis at IBC 2014

    Sonnet Technologies Thunderbolt Chassis at IBC 2014

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • NewTek TalkShow at IBC 2014

    NewTek TalkShow at IBC 2014

  • Blackmagic and Fusion at IBC 2014

    Blackmagic and Fusion at IBC 2014

  • Metus at IBC 2014

    Metus at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • ChyronHego Lyric PRO at IBC 2014

    ChyronHego Lyric PRO at IBC 2014

  • Sonys new cameras at IBC 2014 - including the FS7

    Sonys new cameras at IBC 2014 - including the FS7

  • Tally Technologies at BVE 2014

    Tally Technologies at BVE 2014

  • Autoscript at IBC2011

    Autoscript at IBC2011


Related Shows
  • NAB 2014 Summary Show

    NAB 2014 Summary Show


Articles
What content providers need to know about OTT
Hiren Hindocha As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s vital for OTT providers to deliver superior quality content. To deliver Quality of Experience (QoE) on par with linear TV broadcast, the entire system, starting from ingest to multi-bitrate encoding to delivery to CDN must be monitored continuously.
Tags: iss134 | ott monitoring | qos | logging | compliance | dash | atsc | cloud | Hiren Hindocha
Contributing Author Hiren Hindocha Click to read or download PDF
Giving Welsh sport a global audience
Adam Amor From the Ospreys Rugby Union team, to the Football Association of Wales, as well as national cycling, swimming and boxing coverage, Port Talbot based Buffoon Film and Media has been heavily involved in putting Welsh sports on the world stage.
Tags: iss134 | blackmagic | atem | buffoon | micro studio camera | Adam Amor
Contributing Author Adam Amor Click to read or download PDF
An Obituary to Timecode
Bruce Devlin - new A stoic and persistent character that stubbornly refused to change with the times, Timecode has finally passed on, but no-one has noticed. A long-lasting industry veteran, Timecode was brought into this world at an uncertain date in the late 1960s due to the needs of analogue tape workflows and the demand for synchronisation between audio and video devices. A joint activity between SMPTE and the EBU led to the work on Time and Control codes starting its journey to standardisation in the early 1970s.
Tags: iss134 | timecode | smpte | ebu | edit | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
Accelerated Workflows with eGPU
Mike Griggs From the UK’s National Trust to magazine publishers to manufacturers, digital content creator Mike Griggs has a wide and varied portfolio of clients for whom he creates 3D art, motion graphics and multimedia exhibits. A typical day might involve sampling birdsong near Virginia Woolf’s country estate or creating 3D animations for VR. To keep on top of these demands, Griggs wanted to take the full power of the GPU computing revolution on the road.
Tags: iss134 | sonnet | egpu | amd | post production | editing | Mike Griggs
Contributing Author Mike Griggs Click to read or download PDF
GoPro HERO 7 Review
Tim Bearder When I heard I was filming a nature restoration project in the pouring rain this week I was excited. WHY? No Cameraman enjoys the rain, surely but this time I was enthusiastic because I knew this would be the perfect opportunity to try out the brand new GoPro Hero 7 Black Edition.
Tags: iss134 | gopro | hero 7 | review | liberal media | Tim Bearder
Contributing Author Tim Bearder Click to read or download PDF