In the last issue of this magazine was a very interesting article by Lee Sheppard of SGL, talking about the pros and cons of archiving in the cloud. While there is a lot of conversation about cloud storage, its pluses and minuses, I have to confess to still being slightly confused about the practicalities and economics of it. So armed only with Google and the calculator on my iPhone I set about some back of envelope thoughts.
More than just a camera, ALEXA represents an entire image pipeline. By combining proprietary ARRI technology with ubiquitous tools from industry-leading partners, ALEXA stands alone as the most complete and powerful digital production system ever built.
We are all probably already tired of hearing the phrase cutting costs but the reality is that ways have to be continuously found to reduce our production costs in order to stay competitive.
The question is are some savings a false economy or are they really worth it?
I like to think of myself as a bit of a pioneer at the frontier of the new age of HD Digital Cinematography. Investigating the best of the new technology available to our industry and evaluating its possible impact.
We cannot ignore the fact that tapeless acquisition and workflow has become a ‘hot topic’ in recent months with programme makers recognising that like it or not, tapeless acquisition in HD is where television production is headed.
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