The Brutal Kit Environment of Education


Peter Savage 2 TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

The customer

Middlesex University is a highly successful and progressive University with a modern campus. Ranked No.1 in London overall for career prospects in Film Production and Photography, its portfolio also includes animation, journalism, graphic design and digital media, amongst others.

The setup

Speaking to Daniel Sosnowski, Faculty Technical Manager at Middlesex, he tells us,

“One of Middlesex University’s strategic aims is to engage our students in active, practice-based learning that creates highly employable graduates. In our efforts, we strive to train our students so that they can be parachuted straight into the industry after graduation. Therefore, the experience of working with the latest, state-of-the-art equipment before going on to work for companies including the BBC, Endemol, and Sky TV is paramount.

To ensure Middlesex University stays at the forefront of this fast-paced industry, we needed to update 80 per cent of our equipment with new, professional kit, which is of course a high expense”

Education can be a brutal environment for equipment with kit clocking up hundreds and thousands of user hours in intense timescales, via many different users. This means it needs to be built to last and still deliver high quality results. After discussions with industry contacts, manufacturers, and by working closely with ProAV, Middlesex conducted extensive product testing and evaluations

During this process Canon emerged as the clear leader. “The products are designed to last and with the operator in mind, they’re broadcast approved and offer new technologies across both Photo and Video Cameras, like Dual Pixel Autofocus which is a great feature for the students to learn on. But it was often the small things that made the biggest difference” says Daniel.

“Take the menu systems, they’re laid out in a consistent and intuitive way and transitioning from a DSLR to an EOS C Camera is simple. This proves to be a massive advantage for the technical support teams who are working to their limits in turning kit around. Making this process quick and simple really has helped maximise the time the kit is in a student’s hands. We’re able to check kit in when it’s returned much quicker and explaining how to operate the kit to new users is much simpler”.

“The ability to run one lens mount platform also helped us consolidate our range of lenses and remove the need for lens adaptors which were permanently being lost! We’ve even been able to add EF Cine Zoom lenses which gives the students such a different experience not to mention amazing results”.

In the end the University chose a wide range of Cinema EOS cameras, Camcorders, DSLR, EF lenses and Cine lenses.

Ian Barnard, Sales Director at Canon, says “This is a ground-breaking transaction for Canon in Education. By working closely with both Middlesex University and the dealer, ProAV, we were able to understand the university’s needs and tailor a custom solution and propose a different way of procuring. Lease purchase is common-place in the broadcast industry and it seemed logical for the university to mirror the industry it’s preparing students for, as the demands are largely the same.

Traditionally, Universities purchase their equipment outright, but Daniel Sosnowski found this conventional model of financing equipment out-dated. He says, “We found that with rapid technical advances, the traditional model of capital acquisition doesn’t work anymore, as it can’t keep up with the ever-changing and growing market of technology. High equipment costs and unpredictable equipment life cycles also made it difficult to project cost over the next few years, so we investigated alternative finance options. We were recommended to Azule by Canon due to their long-standing relationship of helping customers like us finance high value equipment”

The deal

Azule created a bespoke deal for Middlesex which included a primary and secondary lease period. Daniel says, “With the help of Azule, we looked into operational leases. Peter Savage, CEO of Azule Finance, devised an agreement which gave us maximum operational flexibility to swap and change equipment throughout the lease. It also allows us to spread the cost of acquisition over five years through fixed, monthly payments, meaning the risk of unexpected price depreciation is carried by Azule, rather than by Middlesex, which helps with financial planning.

Purchasing this way also allowed Daniel to leave the majority of his budget intact, whilst bringing forward purchases from future years. “We now have a have a clear acquisition strategy which maximises spend and will allow us to continue to provide more of the latest equipment to our ever-growing cohort”.

The experience

Daniel continued on to say, “It was a new arrangement, so we had to structure a watertight business case for an operating lease. Extensive research and due diligence had to be performed, but Azule were very helpful, attentive and always swift in responding to our queries. Their well-established experience of supporting the media industry gave us confidence that we had entered in to the agreement with a partner who is, not only financially sound and ethical but, also very closely aligned with the industry we want to propel our students into.”

Canon have a well-established relationship with Azule and Ian Barnard tells us “Azule is highly regarded in the media industry, as they are industry experts. They work fast and effectively and make sure that their clients are getting the best deal”.

Middlesex University obtained the equipment through Canon dealer ProAV, an experienced international supplier of broadcast and professional video equipment, who also aided them in the selection, supply and accessorising of the equipment.

Daniel rounds up by saying, “We were very pleased that, using a new finance model and working in partnership with Azule, ProAV and Canon, we were able to acquire the ideal equipment for our students.”


Tags: iss135 | azule | finacne | canon | fuji | fujinon | lens | Middlesex University | proav | canon | Peter Savage 2
Contributing Author Peter Savage 2

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Azule Finance at BVE 2016

    Azule Finance at BVE 2016

  • Azule Finance at BVE 2013

    Azule Finance at BVE 2013

  • Canon on BroadcastShow LIVE at IBC 2013

    Canon on BroadcastShow LIVE at IBC 2013

  • Lens Adaptor at BVE 2013

    Lens Adaptor at BVE 2013

  • MTF at IBC2011

    MTF at IBC2011

  • Den Lennie considers what kit and cameras to buy for 2015

    Den Lennie considers what kit and cameras to buy for 2015

  • AJA at BVE 2013

    AJA at BVE 2013

  • Hireacamera at BVE North 2012

    Hireacamera at BVE North 2012

  • Featured Clip: Geoff Boyle comments on NAB 2012

    Featured Clip: Geoff Boyle comments on NAB 2012

  • Tiffen at NAB 2012

    Tiffen at NAB 2012

  • Jonathan Harrison at BVE North 2011

    Jonathan Harrison at BVE North 2011

  • Fujinon 18-55 Lens at BVE 2017

    Fujinon 18-55 Lens at BVE 2017

  • Polecam Toshiba Minicams at BVE 2014

    Polecam Toshiba Minicams at BVE 2014

  • Stordis at IBC2011

    Stordis at IBC2011

  • Glensound Beatrice Dante Intercom at ISE 2019

    Glensound Beatrice Dante Intercom at ISE 2019

  • Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

    Glensound Anthens 2 Dante Turntable Pre-Amplifier at ISE 2019

  • Divine - New Intelligent Monitor Speaker from Glensound

    Divine - New Intelligent Monitor Speaker from Glensound

  • Bella 22 MK11 Network Audio Monitor from Glensound at IBC 2019

    Bella 22 MK11 Network Audio Monitor from Glensound at IBC 2019

  • AES3 to Dante / AES67 converters from Glensound at NAB 2019

    AES3 to Dante / AES67 converters from Glensound at NAB 2019

  • Glensound Express IP Mini at NAB 2019

    Glensound Express IP Mini at NAB 2019

  • Glensound 4 x Loudspeaker monitoring subrack at BVE 2019

    Glensound 4 x Loudspeaker monitoring subrack at BVE 2019

  • Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

    Broadcasters mobile phone rack with HD voice from Glensound at IBC 2018

  • Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

    Glensound show Beatrice the AES67 Network audio intercom beltpack at IBC 2018

  • Virgil OB headphone amplifier from Glensound at NAB 2018

    Virgil OB headphone amplifier from Glensound at NAB 2018

  • PARADISO Lite commentary unit from Glensound at BVE 2018

    PARADISO Lite commentary unit from Glensound at BVE 2018

  • Schneider Filters and Cine-Tilt Lens at IBC 2017

    Schneider Filters and Cine-Tilt Lens at IBC 2017

  • Glensound Dante Intercom System at IBC 2017

    Glensound Dante Intercom System at IBC 2017

  • Live Sports Broadcast Commentator from Glensound at NAB 2017

    Live Sports Broadcast Commentator from Glensound at NAB 2017

  • Glensound at IBC 2016

    Glensound at IBC 2016

  • Glensound at NAB 2016

    Glensound at NAB 2016

  • Glensound at BVE 2016

    Glensound at BVE 2016

  • Glensound Expedition at IBC 2015

    Glensound Expedition at IBC 2015

  • Glensound at BVE 2015

    Glensound at BVE 2015

  • Glensound Dante at IBC 2014

    Glensound Dante at IBC 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • Glensound Cub at BVE 2014

    Glensound Cub at BVE 2014

  • Glensound on BroadcastShow LIVE at IBC 2013

    Glensound on BroadcastShow LIVE at IBC 2013

  • Glensound with the USB Commentary Mixer at IBC 2013

    Glensound with the USB Commentary Mixer at IBC 2013

  • Glensound: RECCE HD at NAB 2013

    Glensound: RECCE HD at NAB 2013

  • Polecam: Z10 zoom lens at NAB 2013

    Polecam: Z10 zoom lens at NAB 2013

  • True Lens at BVE 2013

    True Lens at BVE 2013

  • Glensound at BVE 2013

    Glensound at BVE 2013

  • Glensound at BVE North 2012

    Glensound at BVE North 2012

  • Glensound at IBC 2012

    Glensound at IBC 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • Glensound at BVE 2012

    Glensound at BVE 2012

  • New Filters from Schneider Optics at NAB 2018

    New Filters from Schneider Optics at NAB 2018

  • BeyondHD - Drones at BVE 2015

    BeyondHD - Drones at BVE 2015

  • Polecam Antelope Pico at IBC 2014

    Polecam Antelope Pico at IBC 2014

  • Cooke Optics technology at IBC 2014

    Cooke Optics technology at IBC 2014

  • Cooke Optics talk anamorphic at IBC 2014

    Cooke Optics talk anamorphic at IBC 2014

  • Zylight on BroadcastShow LIVE at IBC 2013

    Zylight on BroadcastShow LIVE at IBC 2013

  • Cooke Optics on BroadcastShow LIVE at IBC 2013

    Cooke Optics on BroadcastShow LIVE at IBC 2013

  • Cooke Optics at BVE 2012

    Cooke Optics at BVE 2012

  • Cooke at IBC2011

    Cooke at IBC2011

  • Bradley at IBC2011

    Bradley at IBC2011


Related Shows
  • Polecam Minicam Show: BVE Day 1

    Polecam Minicam Show: BVE Day 1


Articles
Taking a Stand at IBC - The Future of Exhibiting Clouds
Julian Wright If you’re reading KitPlus you probably don’t need us to tell you that, each year, the IBC Show attracts 1,700 exhibitors, each parting with a significant sum of money for the privilege of touting their wares from the darkened halls for five whole days. For the last eight years Blue Lucy has been one of these exhibitors and the show has always more than paid for itself in generating new business, as well as the less directly-tangible benefits from partnerships and networking opportunities.
Tags: iss140 | blue lucy | ibc | cloud | iabm | Julian Wright
Contributing Author Julian Wright Click to read
MEDIAPRO leads across the audiovisual value chain
Marc Andreu Valls

MEDIAPRO is a leading independent production company in Europe’s audiovisual market. Offering a full slate of technical and creative services, our portfolio includes everything from content production, to post production, to media and digital asset management, to the acquisition of sports TV rights, and the distribution and broadcast of television channels. We currently have 58 offices spread across 36 countries on four continents.

Tags: iss141 | signiant | mediapro | media shuttle | transport | Marc Andreu Valls
Contributing Author Marc Andreu Valls Click to read
IBC 2019 A Whistle Stop Rundown
Ben Sherriff I’ve been to IBC once before, taking to the floor with Simon, Matt, Jon and the rest of the KitPlus team to assist with the filming of interviews. This was a lot of fun, but it was hard to find the time to look at the kit I wanted to see. This year with the demise of BVE and unable to make it to the Media Production Show I decided to fork out for a ‘research’ trip to IBC. In the spirit of full disclosure, I ought to note that I have two small children and a very busy work schedule, so the trip had nothing to do with escaping for a weekend of uninterrupted sleep and meal times (honest). Due to these commitments I could only manage one full day and a few hours the next day at the show so it was a lot to cram in trying to see everything I wanted to see!
Tags: iss140 | spellbinder | fx9 | fs7 | c500mkii | c500 | canon | sony | 6k | baselight | blackmagic | frame.io | sonnet | echo express | tb50 battery | xpine | bright tangerine | atem mini | sigma | Ben Sherriff
Contributing Author Ben Sherriff Click to read
Creating A Signature Look With Lighting
William Hellmuth As an LA-based DP, I view my role as a narrative storyteller. For me, cinematography is not just about getting some nice images – it’s about telling truths. I love being able to weave a story with imagery and capture something that’s real, whether through performance or visual symbolism. Lighting is one of my most important mechanisms for capturing those moments of truth.
Tags: iss140 | litepanels | gemini 2x1 | led | William Hellmuth
Contributing Author William Hellmuth Click to read or download PDF
On Stage At Festival Beauregard
KitPlus Set in the majestic grounds of the Chateau de Beauregard, and in its eleventh year, the festival is an eclectic mix of homegrown French talent and international artists spanning pop, rock, punk and dance. We made the hop across the channel to find out more.
Tags: iss140 | blackmagic | atem | hyperdeck mini | KitPlus
Contributing Author KitPlus Click to read or download PDF