The Latest Trend in Cloud Ingest Portals


Megan Cater TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

The unique demands of the media industry have created an equally unique ecosystem. With high-resolution video constantly moving over the Internet during production, post production, and multi-device, multi-channel distribution, as well as the need for flexible storage and security at every stage — all under impossibly tight timelines — there isn’t another industry like it. It’s not surprising then that technologies that work for some industries often don’t work the same in media, and cloud ingest is a great example.
While there are plenty of tools for getting data into the cloud, professional media requirements are particular, such as:

  • File sizes are enormous so fast, reliable uploads is fundamental;
  • Video file specifications vary widely across the supply chain, so file validation against exact specifications is critical;
  • Custom metadata entry is required to catalog and find video content.

Custom-built vs. out-of-the box software

In order to meet those needs, media companies that were early cloud adopters spent millions building highly customized ingest applications. Today, the trend is quite different as many companies are abandoning that strategy in favor of off-the-shelf SaaS (Software as a Service) solutions like Signiant’s Media Shuttle. With its simple, customizable user interface, built-in acceleration, metadata capture and pre-transfer file validation, Media Shuttle provides a customizable out-of-the-box cloud ingest portal that has most of the functionality of a custom solution but offers tremendous business benefit.

Why the switch? The economic benefits of off-the-shelf solutions are too big to ignore. With a solution like Media Shuttle:

  • You can be up and running in a day.
  • Infrastructure is operated for you, scaling up and down to meet your needs.
  • The solution continues to improve without expensive change orders and more custom work.
  • And, of course, these solutions are orders of magnitude cheaper than large, custom projects.

8 advantages of SaaS cloud ingest portals

Simply put, companies cannot afford custom solutions in today’s market, when cloud-native SaaS solutions like Media Shuttle provide major advantages.

  • Multi-tenant architecture: The cost to build and maintain the solution is amortized or shared across many customers that are served via multi-tenant cloud architecture.
  • Cloud services: With SaaS, customers don’t have to worry about procuring hardware, deploying or managing software, running or monitoring servers, scaling up during peak usage or updating software. Those services are automatically handled for you.
  • Support for hybrid-cloud/multi-cloud environments: SaaS solutions have the potential to be storage independent, allowing customers to choose storage location, whether on-premises or cloud, on a per portal basis.
  • Control and Access: If the SaaS solution has the flexibility of storage independence, customers get the best of both worlds: compete control over storage location and costs, along with global access to assets with reporting and operations control from a secure web interface (Figure 1).
  • File specifications: Media file specifications, formats and standards are central to managing professional media workflows. Features like Media Shuttle’s CloudSpeX™(Figure 2) for pre-transfer delivery spec compliance and IMF-specific intelligence are basic needs for media professionals.
  • Metadata capture: Another basic need is the ability to easily capture metadata (Figure 3), which is critical for organizing and searching video file databases in cloud storage.
  • Workflow driven: SaaS supports the ability to easily set up and take down an unlimited number of cloud ingest portals (Figure 4) — based on teams, projects, clients and/or end users — matching the event-driven workflows at the heart of media production and distribution.
  • Evolving with the industry: SaaS typically contains instrumentation code that collects data on a product’s performance and usage, allowing engineers to respond to trends across the user base. In turn, customers benefit from a product that is evolving along with the industry.

Offering all eight of the above benefits and more, Media Shuttle is a perfect fit for most media-specific cloud ingest portals, enabling companies to easily ingest content to AWS, Microsoft Azure as well as their own private clouds. The first SaaS solution on the market (2012) for accelerated large file transfers, Media Shuttle was developed with the media industry in mind. Today, Media Shuttle is used by over 400,000 professionals from over 25,000 businesses (large and small) in every country in the world, supporting workflows that involve person-initiated file transfer across the global media supply chain.

About Signiant Media Shuttle
Signiant Media Shuttle is the fastest, easiest, and most reliable way for users to send and share large files. Used by hundreds of thousands of media professionals around the world, this cloud-native SaaS solution employs Signiant's patented acceleration technology to dramatically speed up transfers over public and private IP networks. Authorized users can log in to Media Shuttle's branded portals from any Web browser, gaining secure access to content via a super-simple user interface. Behind the scenes, the system can be configured to work with either local storage or cloud storage. Sold by subscription to businesses large and small, Media Shuttle is the de facto standard for person-initiated transfer of large files. For more information, please visit www.signiant.com/media-shuttle.


Tags: iss137 | signiant | saas | ftp | dropbox | file transfer | media shuttle | Megan Cater
Contributing Author Megan Cater

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Signiant at IBC2011

    Signiant at IBC2011

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • File Catalyst at NAB 2013

    File Catalyst at NAB 2013

  • JVC GY-HM650 upgrade at NAB 2013

    JVC GY-HM650 upgrade at NAB 2013

  • File Catalyst at BVE 2013

    File Catalyst at BVE 2013

  • Scayl at IBC 2012

    Scayl at IBC 2012


Articles
NAB 2019 Highlights
Paul MacKenzie The NAB Show in Las Vegas never loses its capacity to surprise. With NHK already transmitting in 8K and the Tokyo Olympics just a year away, this might have been the year that 8K equipment prices descended from the stratosphere to just plain expensive. The main trends at NAB 2019 were an increasing focus on HD-HDR, Media-over-IP and 4K. 8K was pretty low key except for a very promising demo on the Sharp stand: an extremely compact 8K camera at an impressively low price point: $4,000. Shooting at 30 frames per second to an internal card and using a prosumer-style Olympus lens, it looked very much an entry-level product but one with phenomenal potential for any videographer looking to work with very large display screen sizes.
Tags: iss137 | finepoint | nhk | media-over-ip | canon xa50 | xa55 | huddlecam | jvc | gy-hc550 | panasonic aw-ue-150 ptz | samsung | 8k signage | hdr10+ | livetrakl-20 | mediakind | Paul MacKenzie
Contributing Author Paul MacKenzie Click to read or download PDF
Lighting with Gurdip Mahal
Ian Muir Gurdip Mahal’s credits for lighting design are impressive. Including major Awards shows such as BBC Sports Personality of the Year, Children in Need, as well as The Voice, Top Gear and Crystal Maze, his CV would almost certainly include at least one show with which any one of us is familiar. In addition, he has applied his own particular style to performances by major artists such as U2, Beyonce and Lady Gaga.
Tags: iss137 | ac entertainment | gurdip mahal | lighting | stage lights | light assistant | Ian Muir
Contributing Author Ian Muir Click to read or download PDF
State of the Nation - If Winter Comes
Dick Hobbs - new Here’s an important fact that might get lost in all the noise of the moment. HBO’s Game of Thrones, which is relentlessly covered in the press as well as being talked about by its fans, is not actually terribly popular. The opener of the current (and last, thank goodness) series attracted a consolidated audience of about 3.5 million – that includes 2.7 million who watched the first showing at 2am, plus those who watched it at a more civilised hour, or who recorded it. Informed comment seems to be that those who watch on catch-up at some time in the following week or so might add a million more.
Tags: iss137 | gof | games of thrones | 8k | hdr | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Cinegy Channel Playout
David Wright Canis Television & Media is a UK-based specialist broadcast services company, providing its clients as a one-stop shop for everything from production facilities to asset valuations to traffic control. In response to growing demand from its clients, Canis identified a need for channel playout facilities.
Tags: iss137 | cinegy | canis media | David Wright
Contributing Author David Wright Click to read or download PDF
Digital Video Tech Innovation - The Game Changer for Live Sports
Lorna Garrett Since the first live television sports event in 1936, when the Olympics was broadcast from Berlin, the sports industry has been an early adopter of the latest technology. The goal continues to be to deliver compelling content around the globe, now to multiple viewing platforms. It’s become a must-have that’s embedded in fan expectations and broadcasters’ marketing strategies.
Tags: iss137 | garland | gpl | liveU | sports | lu600 | hevc | lu300-hevc | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF