Articles
10 Ways to make your trade show booth stand out
Candice Cowan With 15 halls and over 1600 exhibitors, there's little chance of seeing every stand at the IBC trade show - but this year I gave it a good try and racked up an impressive number of daily steps to prove it! Unlike most show visitors, however, I wasn't looking for the latest bit of tech or next product to purchase, instead I was focussed on how IBC exhibitors use stand design and trade show marketing techniques on the show floor to attract the attention of exhibition visitors.
Tags: iss118 | ibc | trade show | marketing | Candice Cowan
Submitted by Candice Cowan Read this article in the tv-bay digital magazine
Stop, collaborate and listen
[author] Fresh from his trip to Amsterdam, Azule chairman Peter Savage relives what he saw at IBC by highlighting a very welcome industry trend: equipment manufacturers are finally talking to each other.
Tags: iss106 | ibc 2015 | trade show | convention | communication | highlights | review | [author]
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Lighting our way at IBC
Simon Tillyer One of our duties at trade shows is rolling a camera rig around the various halls whether it be Las Vegas, London or Amsterdam and interviewing exhibitors.
Tags: iss082 | minima 30 | ianiro | broadcastshow | interviews | lighting | camera top | trade shows | ibc | minima | Simon Tillyer
Submitted by Simon Tillyer Read this article in the tv-bay digital magazine
Peter Savage declares what happens in Vegas should stay in Vegas!
[author] The annual trip to the Mecca of American partying is over for another year and tired and emotional UK broadcast workers have wearily made their ways back to base. As I keep explaining to my staff, it is a tough trip that requires enormous amounts of stamina.
Tags: iss077 | peter savage | azule finance | nab | las vegas | experience | 4K | trade show | [author]
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ITS SHOW TIME how will you make the most of it?
N/A Trade shows can be hugely valuable for your business, but only if you have the right approach, as Peter Savage explains.
Tags: iss061 | finance | trade show | bve | N/A
Submitted by N/A Read this article in the tv-bay digital magazine
Total Articles: 5 [1-5]