Transforming Content and Caputure Distribution


Russell Wise TV-Bay Magazine
Read ezine online
by Russell Wise
Issue 90 - June 2014

Within the broadcast industry, ongoing financial pressures have driven continued consolidation of operations, centralization of staff, and efforts to increase efficiency through smarter use of current and forward-looking media-focused technologies. At the same time, the rise of multiplatform content distribution has introduced an even greater incentive and opportunity for broadcasters to offer their high-quality media assets quickly and cost-effectively not only on their broadcast channels, but across multiple platforms.

Even in the face of these demands, content remains king. Thus, one key challenge for broadcasters today is that of establishing an efficient and intelligent solution for monitoring, maintaining, and even improving the quality of the content they create and deliver.

Evolving Monitoring Models

The monitoring operations of broadcast stations have traditionally relied on the viewing of aired content at key points across the conventional distribution chain. When it was necessary to implement remote monitoring, facilities often resorted either to recording the remote transmission to tape or to deploying the equivalent of a modified TiVo system to capture aired audio and video. This model allowed engineers to gain access to all aired content, and to look back in time and review the content broadcast on a particular channel over a specific period.

By taking a look at this recorded content, engineers at the central site could not only assess video quality, but also determine if programming was in compliance at any given time. The actual process of locating questionable content, however, was tedious and time-consuming at best, often taking hours or days. Consequently, it also could be hours or days before the broadcast engineer could identify and isolate any problems in aired advertising or program content.

While the drawbacks of this approach were significant, they were more appealing practically and financially than the prospect of situating technical staff at remote sites to perform monitoring. Considering the limitations of this approach, though, the introduction of digital video monitoring and logging systems was a welcome advance. Such solutions took advantage of improvements in broadcast and network infrastructure, along with the rapid increase in the use of IP networks for communications, to provide broadcasters and other media companies to establish much more efficient and cost-effective remote monitoring models and to gain real-time visibility into the end-to-end transmission path.

Advancing Technology, Increasing Efficiency and Utility

Now broadcasters are taking advantage of extended logging capabilities, transport stream interfaces, signal quality monitoring tools, and streaming functions to make even greater progress in achieving monitoring efficiency. The new Observer Media Intelligence Platform¢ from Volicon facilitates this advance, allowing users to capitalize on opportunities not only to create and deliver high-quality content, but also to raise viewer ratings and generate new ad revenue.

The Observer Media Intelligence Platform captures and stores content from any source and enables users at the desktop to edit and clip that content in real time, from anywhere, at any time. Building on this functionality through a series of purpose-built applications, the Volicon platform supports a range of use cases including compliance, quality assurance, competitive analysis, , and repurposing for multiple platforms and social media outlets. Singly or in combination, applications engineered for the Volicon platform give users the functionality they require to meet their monitoring objectives.

When equipped with the Review application, the Volicon platform serves as a fast and intuitive solution for reviewing on-air content, validating ad placement, and performing competitive analysis. Capable of ingesting media continuously, according to a schedule, or in real time, the Observer Media Intelligence Platform can generate both a low-resolution proxy and a True HD (1080i 25/30, 720p 50/60) recording of content to enable local and remote users to collaborate evaluating valuable aired footage, whether to improve program content or prepare recorded content for further distribution.

The Review application allows users working anywhere to access and review live and historical broadcast content. When accessing this material on a local network, users can work with high-resolution versions, and when working remotely, they can access lower-resolution proxy versions. Compatible with virtually any connected mobile device, the platform makes these proxies available along with metadata such as ratings data to users anywhere, anytime. Staff thus can review and analyze their broadcasts, and those of competitors, with complete flexibility.

The Monitor application builds on Volicons renowned technology to allow users to monitor video quality, respond to fault reports, and use a full recording of the on-air broadcast for instant review of errors and their impact. An integrated multiviewer feature enables users to drive their standard displays as multiviewers and instantly grab and evaluable a suspect stream via their desktop interfaces.

At the same time, Volicons Comply application gives users the ability to record, clip, and export their broadcasts to meet regulatory and licensing requirements, ranging from decency to closed captioning to loudness, with a clear visual affidavit of compliance.

As broadcasters take on the many challenges associated with successful delivery and monetization of their content, applications within the Observer Media Intelligence Platform provide them with the tools needed to address critical monitoring and analysis tasks quickly and with efficiency.


Tags: iss090 | Volicon | Content | Capture Distribution | Russell Wise
Contributing Author Russell Wise

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Volicon discuss creating content and publishing for online and social platforms

    Volicon discuss creating content and publishing for online and social platforms

  • Volicon at IBC 2016

    Volicon at IBC 2016

  • Volicon Media Intelligence service at IBC 2016

    Volicon Media Intelligence service at IBC 2016

  • Volicon Multiviewer at NAB 2016

    Volicon Multiviewer at NAB 2016

  • Volicon at NAB 2016

    Volicon at NAB 2016

  • Volicon at IBC 2015

    Volicon at IBC 2015

  • VOLICON at NAB 2015

    VOLICON at NAB 2015

  • VOLICON Media Intelligence Platform at NAB 2015

    VOLICON Media Intelligence Platform at NAB 2015

  • Volicon Products at IBC 2014

    Volicon Products at IBC 2014

  • Volicon at IBC 2014

    Volicon at IBC 2014

  • Volicon at NAB 2014

    Volicon at NAB 2014

  • Volicon on BroadcastShow LIVE at IBC 2013

    Volicon on BroadcastShow LIVE at IBC 2013

  • Volicon at IBC2011

    Volicon at IBC2011

  • Viaccess-Orca content security at IBC 2015

    Viaccess-Orca content security at IBC 2015

  • TMD at NAB 2013: Content Intelligence

    TMD at NAB 2013: Content Intelligence

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • Viaccess-Orca at IBC 2016

    Viaccess-Orca at IBC 2016

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Elemental Technologies at IBC 2015

    Elemental Technologies at IBC 2015

  • ROOT6 Technology at IBC 2015

    ROOT6 Technology at IBC 2015

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Primestream on BroadcastShow LIVE at IBC 2013

    Primestream on BroadcastShow LIVE at IBC 2013

  • TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

    TMD talk asset management solutions on BroadcastShow LIVE at IBC 2013

  • Blue Lucy Media at IBC 2013

    Blue Lucy Media at IBC 2013

  • ChyronHego Paint at IBC 2013

    ChyronHego Paint at IBC 2013

  • Facilis at IBC 2013

    Facilis at IBC 2013

  • Viaccess-Orca at IBC 2013

    Viaccess-Orca at IBC 2013

  • Facilis at NAB 2013

    Facilis at NAB 2013

  • TMD at NAB 2013: MediaFlex Reporting Module

    TMD at NAB 2013: MediaFlex Reporting Module

  • TMD at NAB 2013: MediaFlex Systems

    TMD at NAB 2013: MediaFlex Systems

  • Root6 at NAB 2012

    Root6 at NAB 2012

  • Prime Focus at IBC2011

    Prime Focus at IBC2011


Related Shows
  • Day 4 of BroadcastShow at IBC

    Day 4 of BroadcastShow at IBC


Articles
Taking on a self employed placement year
Joshua Round The idea of being self-employed or freelancing has always been somewhat terrifying for me. There is a level of uncertainty and responsibility that comes with the freedom of being self-employed, the likes of which makes me wonder why I chose to give it a go for my placement year as part of my university course - (BSc) Television and Broadcasting.
Tags: iss133 | placement year | university | student | education | portsmouth | Joshua Round
Contributing Author Joshua Round Click to read or download PDF
Creating Authentic Content That Counts
Frank le Mair We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short bursts of video on YouTube and social media - particularly Snapchat, Instagram and now IGTV - media companies are creating more and more authentic stories and are using platforms that are compelling for this demographic. Unlike generations before them, they have totally new video viewing patterns and ideals.
Tags: iss133 | insight tv | monster energy | amazon | millennial | Frank le Mair
Contributing Author Frank le Mair Click to read or download PDF
Perimeter LED screens management
Nicolas Houel Opened in January 2016, Parc Olympique Lyonnais, also known as Groupama Stadium, is the new home of Olympique Lyonnais football club, one of the most popular clubs in France. Since its inauguration, the stadium was a host of UEFA Euro 2016, and was also chosen to stage, among other important events, the 2018 UEFA Europa League Final and football at the 2024 Summer Olympics.
Tags: iss133 | 3dstorm | graphics | groupama stadium | liveexpert | livecg | deltacast | Nicolas Houel
Contributing Author Nicolas Houel Click to read or download PDF
The Pace of Change
Dick Hobbs - new

The youngest human to stand on the moon (so far) was Charles Moss, the lunar module pilot of Apollo 16. Charlie had a wonderful claim: his father witnessed the Wright Brothers’ first flight at Kitty Hawk, and lived to see his son on the moon.

Does anything capture the speed of technological advance better than that? The whole of the history of powered flight in one lifetime.

Tags: iss133 | state of the nation | st2110 | st2110-10 | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Managing Technological Change
Alan Wheable Continual technological change in the broadcast and media industries can make it difficult to plan for the mid to long term. Typically, broadcasters and media organisation are still implementing the last set of changes to working practices when the next changes come along.
Tags: iss133 | omnitek | ip | waveform | vectorscope | ultra tq | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF