Transforming asset management and monetization


Chad Hamilton TV-Bay Magazine
Read ezine online
Download PDF
Download PDF

FremantleMedia is one of the largest global television-production companies in the world — with one of the biggest and most valuable catalogs. We operate in 36 markets, creating, producing, and distributing content across traditional TV and digital platforms at a rate of more than 10,000 hours of programming per year.

Besides producing some of the world’s best known and loved content (The Young Pope, Deutschland 83, Gute Zeiten Schlechte Zeiten, Deadliest Catch, Project Runway), FremantleMedia holds a strong position in the game-show market (Take Me Out, Family Feud, Match Game, Let’s Make a Deal, and The Price Is Right). We’re also responsible for several successful talent shows that have gone global, such as American Idol, Got Talent (co-produced with Syco in the U.K. and the U.S.), and The X Factor (co-produced with Syco in the U.K.). In 2017 FremantleMedia launched its first big-budget scripted show, the popular and critically acclaimed America Gods, which started out on Starz and now appears on Amazon.

Too Many Silos Hampered Discovery and Monetization
Over time, managing such an immense and ever-growing content catalog became more and more challenging. With technologies and formats continually evolving, multiple FremantleMedia sites contributing content, and multiple tracking systems from multiple entities involved in production, we accumulated disparate asset storage and management systems. Despite our best efforts at centralized media asset management, our content still lived on all kinds of media in silos that were difficult to track and navigate, making discovery and use far more time-consuming and difficult than it should be.

Meanwhile, there’s been an explosion in demand for content thanks to new media outlets like YouTube that barely existed 10 years ago. There’s also more competition from big-budget content creators like Netflix and Amazon that didn’t exist before.

To respond more nimbly to global demand and maximize our margins in the process, we needed to get total control of our assets once and for all. That meant centralizing assets, making them easily discoverable and accessible to anyone in the company anywhere in the world, and being able to track them throughout their lifecycle across all FremantleMedia sites.

Simplifying Monetization and Cutting Costs With Wazee Digital Core
We called on Wazee Digital and its experts to help us tackle that monumental task. Now we rely on Wazee Digital’s Core platform for software-as-a-service, enterprise-level media asset management in the cloud.

FremantleMedia uses Core to store, view, manage, and sell assets going back more than 60 years. Our Core library contains more than 200,000 assets and counting. And as we digitize more and more of our legacy assets, our Core library — and its earning potential — will only grow.

With our new Core-powered asset management system in place, we achieved our primary goal: Give all FremantleMedia’s internal stakeholders easy, secure access to our huge media catalog. Now they not only spend less time wrangling assets, but they can explore a new world of content they might not otherwise have known to look for — which is a big boost to creativity.

Our Core system also makes it easier to distribute content in new ways (such as publishing to social media channels), sell it to others who might want to use it in their own projects, and maintain the rights to it — all with the ultimate goal of generating more revenue from our massive library and raising awareness of content.

Behind the scenes, the Core system solves some of our biggest technical problems. Most importantly, it wrangles all content — old and new — across all disparate systems and formats into one place. Furthermore, we can now make immediate use of content that’s “born digital” while we continue digitizing legacy assets. And we can generate and make optimal use of metadata to help internal stakeholders find and use any asset in the library.

Efficiency and Savings for Years to Come
Our Wazee Digital Core system has made a big difference in our business. We now have a central global resource for managing, researching, viewing, sharing, and selling content, which not only makes it easier to monetize our vast catalog, but can yield other benefits in terms of workflow, creativity, revenue, and cost savings now and in the future.

For example, employee access greatly increases the efficiency of many revenue-generating workflows, such as social media syndication. That efficiency, coupled with Core’s social media integration, could have a profound business impact on FremantleMedia, whose assets are the most viewed of any production company on YouTube.

In terms of costs, we’ve seen significant savings from centralizing asset management in house. By implementing Core, we can eliminate the fee-for-access storage services we were using before, which required employees to call upon postproduction vaults and bonded warehouses to locate content on tapes or film and make viewing copies before they could even consider using the content in question. Those services added up to a considerable expense, hampered access to the company’s own assets, and ultimately stifled creativity — problems that FremantleMedia has overcome by making it possible to find assets through Core with any modern browser.

What’s more, because of the platform’s sophistication under the hood and integration with other Wazee Digital workflows, FremantleMedia could rely on Core for other important functions in the future, such as retaining and managing rights to our content, tracking the use and performance of each asset, and building automated transcoding and subtitling workflows in the cloud.

In short, Wazee Digital Core gives us complete control over our assets, so we can adapt and grow with the changing content-creation and distribution landscape. Ultimately, Core makes it possible for FremantleMedia to do what we do best: focus on creating content and delivering it to our clients on any platform on a global scale.


Tags: iss130 | freemantlemedia | core | wazee | Chad Hamilton
Contributing Author Chad Hamilton

Read this article in the tv-bay digital magazine
Download PDF
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • GB Labs CORE shows latest version of their FAST NAS solutions at IBC2019

    GB Labs CORE shows latest version of their FAST NAS solutions at IBC2019

  • Hypercore Mini from Core SWX at NAB 2017

    Hypercore Mini from Core SWX at NAB 2017

  • Matrox DSX Core at NAB 2016

    Matrox DSX Core at NAB 2016

  • Sencore at IBC2011

    Sencore at IBC2011


Related Shows
  • KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows

    KitPlus TV featuring RISE, virtual production tech, AI searching and ACES colour workflows


Articles
Synced Across Multiple Screens
Christof Haslauer Live TV viewing habits around the world are changing. This is especially true with audiences under 30 who prefer to consume Live TV on their mobile devices rather than on a large screen TV. One of the major reasons for this change is the lack of options for personalisation of content on Linear TV.
Tags: iss142 | ott streaming | rtmp | nativewave | native waves | Christof Haslauer
Contributing Author Christof Haslauer Click to read or download PDF
Why Routing Control
Mark Davies Routing control sits at the very heart of all advanced control systems. A well-configured system that manages signal routes throughout a facility and groups multi-level actions into a single control surface allows for much richer and focused production. Using one-touch panels, operators could route video, audio and data signals between the various elements of a network, perhaps to route a camera signal to a vision mixer, as well as through other processors, before it arrives at its destination. Users could adopt routing control to trigger an external event, a complete reconfiguration of a multi-router setup, route several sources simultaneously, or make set routes or multiple routes via a single button press.
Tags: iss142 | es broadcast | tsl products | remote production | tallyman | Mark Davies
Contributing Author Mark Davies Click to read or download PDF
The Business Case for Hybrid TV and AI
Oliver Botti Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergence standards such as HbbTV and Atsc3.0. In the UK, the average weekly OTT viewing minutes shot up from 60 in July 2015 to 152 in September 2018. Meanwhile, OTT TV and video revenues are expected to reach $6.8 billion by 2023 in the UK and $61 billion in the US.
Tags: iss142 | fincons | ott advertising | vod | ott | hybrid tv | augmented overlay | faang | Oliver Botti
Contributing Author Oliver Botti Click to read or download PDF
Five Rules for Creating a YouTube Business
KitPlus Ever dream of creating entertaining, impactful videos for a living? YouTube sensation Cherry Wallis and her technical consultant Chris Pearless tell us what they’ve learned throughout her channel’s rise to fame.
Tags: iss142 | cherry wallis | youtube | channel | blackmagic | adsense | google revenue | KitPlus
Contributing Author KitPlus Click to read or download PDF
Why Renting is the New Buying
Ed Tischler To rent or to buy? This has long been a topic of debate in the world of property, with people having to choose between spending virtually all of their money up front or giving their money away each month with little chance of seeing a return.
Tags: iss142 | gravity media | ott | renting | Ed Tischler
Contributing Author Ed Tischler Click to read or download PDF