Visualising the future of digital media business


Simen Frostad TV-Bay Magazine
Read ezine online
by Simen Frostad
Issue 99 - March 2015

More and more, successful delivery of digital media services is all about data management. Data about how well the services are performing can come from many sources - from market research and customer satisfaction responses, from analysis of customer support and maintenance activity, and from monitoring systems.

Of these sources, it's the monitoring system that has the greatest potential for the digital media service operator. Not just because it provides hard data in real time - data that helps maintenance engineers quickly track down faults and remedy them; but because an advanced monitoring system has the capability of becoming an altogether more powerful tool for understanding the operation and how it could grow.

Like nearly every kind of enterprise, a digital media operation is a complex organism for making profit. Any business uses financial and other models for forward planning, research tools for defining market sectors and matching product development to them, and so on. This can be seen as a kind of monitoring of the health and fitness of the organisation, and of predicting and anticipating future developments.

The challenge for our industry is to raise our expectations of what 'monitoring systems' should be, until they include the capability for understanding and planning for the future. In place of monitoring systems that simply raise the alarm when something goes wrong in the present, we can advance the technology to be a far more serious tool for business growth.

In the connected media consumption landscape, there's a vast amount of data to be accessed and understood by the digital media operator. Every OTT client and set-top box can contribute to a rich data resource for the operator to use in identifying and understanding new patterns of use, emerging market niches, increased competitive stress, and so on. But the enormous volumes of data available need exceptional analysis tools if the data is to make sense.

Complex scientific research makes use of advanced visualisation to pick a path through massive data sets, with the ability to correlate data from heterogeneous sources as a way of discovering new patterns and connections. And advanced visualisation can do something similar in our industry.

Old-style monitoring tech was designed with the limited aim of delivering a message about the operational performance of individual equipment resources, but today's most evolved monitoring systems are much more comprehensive - they look at the organisation's whole delivery chain, and can correlate performance data from any and all points simultaneously. They can also contextualise the data against external sources for a more complete and nuanced understanding.

So the platform for wider exploration of the data is already there. Far beyond a simple alarm-raising functionality, monitoring systems in the future will be used by operators to explore consumption patterns against market segmentation, geographical breakdown, mobility data, infrastructure quality and many other criteria. This kind of analysis will allow operators to take an extremely well informed approach to forward planning.


Tags: iss099 | bridge technologies | digital media | business | market research | video wall | Simen Frostad
Contributing Author Simen Frostad

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

    Bridge Technologies QoE Monitoring with Mobile Videowall Display at IBC 2013

  • Bridge Technologies PocketProbe App at NAB 2013

    Bridge Technologies PocketProbe App at NAB 2013

  • Bridge Technologies at IBC 2012

    Bridge Technologies at IBC 2012

  • Bridge Technologies at IBC2011

    Bridge Technologies at IBC2011

  • Verizon Digital Media Services at IBC 2017

    Verizon Digital Media Services at IBC 2017

  • SMPTE on BroadcastShow LIVE at IBC 2013

    SMPTE on BroadcastShow LIVE at IBC 2013

  • Telestream with Wirecast version five at IBC 2013

    Telestream with Wirecast version five at IBC 2013

  • Telestream with Post Producer at IBC 2013

    Telestream with Post Producer at IBC 2013

  • YouTube and the myths, the business and the opportunities

    YouTube and the myths, the business and the opportunities

  • Pilat Media on BroadcastShow LIVE at IBC 2013

    Pilat Media on BroadcastShow LIVE at IBC 2013

  • APANTAC MiniDE-4-QUHD 8K Multiviewer and Video Wall at ISE2020

    APANTAC MiniDE-4-QUHD 8K Multiviewer and Video Wall at ISE2020

  • Teracue ICUE-GRID Video Wall at IBC 2017

    Teracue ICUE-GRID Video Wall at IBC 2017

  • KVM over IP with Video Monitoring Wall from Apantac at IBC 2019

    KVM over IP with Video Monitoring Wall from Apantac at IBC 2019

  • TV ONE at BVE 2012

    TV ONE at BVE 2012

  • Mode-AL at IBC 2011

    Mode-AL at IBC 2011

  • VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020

    VITEC EZTV Lite Platform for IPTV and digital Signage at ISE2020


Related Shows
  • What you need to know about media compliance, logging and analysis

    What you need to know about media compliance, logging and analysis


Articles
Sennheiser MKE 400 hands on review and test
KitPlus

Sennheiser have just released two products aimed at simplifying audio on the move, the MKE400 shotgun microphone and the XS Lav Mic, in this review we’re looking at the MKE400.

Tags: sennheiser mke400 | sennheiser mke 400 | sennheiser mke 400 quality | best microphones for youtube | mic for youtube videos | sennheiser mke 400 hands on | microphone review | iphone videography | microphones | sound for video | camera microphone | microphone for iphone | microphone for youtube | video microphone | shotgun mics | smartphone microphone | vlogging mic | best microphone for video | shotgun microphone review | mke 400 | sennheiser mke 400 hands on review | sennheiser mke 400 test | KitPlus
Contributing Author KitPlus Click to read
A Broadcasters Guide to Microservices
Roger Persson

The word “microservices” has been creeping into the conversation about software-centric systems recently. Is it really a different approach, what does it mean, and what are the advantages?

Tags: nxt edition | microservices | modular software | Roger Persson
Contributing Author Roger Persson Click to read
Streaming Technologies Explained
Bruce Devlin - new

The word streaming can relate to different technologies from different manufacturers in different scenarios and in this short article we are going to take a little tour of what it all means. 

Tags: mr mxf | streaming | hls | dash | cmaf | mpeg | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read
REVIEW - Hollyland MARS 400S PRO Digital Wireless Transmission System
Phil Vinter

Built by Hollyland and costing around £600 the Mars 400S is an easy-to-use wireless video transmitter/receiver system – it will be right up the alley of anyone who, like me, considers an instruction manual to be nothing more than box padding.

Read Phils Full review here, and link to the video review.

Tags: HOLLYLAND | MARS 400 | wireless | tx | rx | Phil Vinter
Contributing Author Phil Vinter Click to read
HOLLYLAND LARK 150 Review
Phil Vinter

The exponential growth of video supercharged a technological revolution that began in the early noughties with the advent of DSLR cameras.
The cinematic-style shallow depth of field image video quality from DSLRs was a revelation, but, back then audio was the big drawback. As demand has grown so the technology has improved and today’s one-man-band small rig set ups can capture pretty good sound into a DSLR style camera.

Phil Vinter reviews the latest release from HOLLYLAND and it's a thumbs up from us.

Tags: HOLLYLAND | radio mic | audio | LARK-150 | CVP | Phil Vinter
Contributing Author Phil Vinter Click to read