Who really benefits from the Cloud?


Jayson Tomlin - new TV-Bay Magazine
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The transition to "the cloud" in our industry has been challenging. Why is it so important to have cloud technologies? What do customers really expect? The term "cloud" has been used to such an extent that it has diminished the real and actual importance of what's really going on - off-premise compute power. With typical cloud adjectives still applicable, such as CAPEX vs OPEX, and paying only for what you need when you need it, the real value of off premise processing has yet to be fully understood. Three critical areas are impacted by off premise processing; technology, scalability and time.

Technology

In the early days of digital audio workstations (DAWs) 20 years ago, plug-ins provided technology that could be easily integrated into on-premise workstations, such as Dolby® codecs or special effects. This is what we would call "on-premise" processing, or processing on individual client workstations in editorial rooms. Each on-premise system required a local engineering staff for maintenance, as well as continual upgrades in hardware. With each new technology advancement, a new hardware and workstation purchase was required.

Scalability

About 10 years ago, automated enterprise-level platforms transitioned audio processing out of individual edit suites and into a facility-wide workflow management system. Server-based systems, such as Minnetonka's AudioTools Server, could be deployed in a single "machine room" environment connected to shared storage on-premise. This required substantially less engineering and maintenance effort than the previous model of individual DAWs. By focusing on the enterprise, overall hardware, maintenance, and labor costs could be reduced while providing the scalability to handle peak demand with features such as load balancing and flexible, floating license control. Additionally, integration into a facility-wide video-centric workflow management system became possible without the need to completely replace incumbent systems.

 

Time

Today, we transition and evolve again to "off-premise" computing to meet the needs for greater scalability and fast turnaround of media processing. Automated processing platforms transition to the scalable, on-demand computing resources of Amazon's EC2 processing and S3 object storage platform to provide media processing facilities with tremendous flexibility.

There are three models for off-premise (cloud) processing. An application for On-Demand processing as an online web-service offers the processing that you want, when you need it and you pay only for what you use. With On-Demand, the workflow control, processing modules and reporting all happen within the Amazon EC2 Instance, as well as the S3 Cloud Disk, requiring no on-premise hardware costs or ongoing maintenance. Expansion to handle peak processing requirements is possible by configuring additional EC2 instances, which can then be taken offline when not required, saving money during downtime.

 

 

 

 

The second model is where facilities take the licenses that they own and apply those licenses to either their on-premise processing plant or to a cloud-based third-party engine. This is perfect for users that want the flexible scalability of cloud-based processing, combined with defined processing profiles and licenses.

The third model involves adding a cloud node to an existing on-premise enterprise environment where custom-defined workflows, profiles and licenses can be shared in this hybrid on-premise and cloud architecture, giving maximum flexibility and scalability. Amazon EC2 instances can be added as another node in the client processing farm, seamlessly moving jobs and workflows between on-premise capacity and off-premise Amazon resources. Facilities can meet the demands of peak processing with minimal additional cost, as the hardware, storage and processing are maintained by Amazon and spun down when peak requirements subside. In addition to load balancing the work between on-premise and off-premise installations, cloud instances can serve as Failover and Spillover nodes, thereby insuring uninterrupted processing, even if there is a failure within the on-premise system. If a local system is not licensed for a specific task, a "cloud node" can be assigned to the license and workflow, which is the perfect add-on for flexible scalability and additional licenses on a project-by-project basis.

Conclusion

Off premise (cloud) offers low-cost scalability, maximum flexibility and security, and takes best-in-class platforms into the new era of distributed processing. The transition not only helps large scale operations, but also affords smaller facilities the chance to compete for business based on new technologies that would have otherwise required substantial investment. The cloud is a utility that businesses of any size can benefit from with the right approach.

 
 
 

Tags: iss123 | cloud | daw | tv solutions group | off premise | dolby | audio | Jayson Tomlin - new
Submitted by Jayson Tomlin - new Read this article in the tv-bay digital magazine
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Submitted by Paul Hooper Read this article in the tv-bay digital magazine
MAM needs to adapt or die
Tim Child The media landscape has shifted dramatically over recent years. Content providers are under increasing pressure to deliver compelling content to multiple platforms. Also, the production and distribution of video is no longer limited to traditional broadcasters, which face rising competition from a range of media providers. We are also seeing a massive increase in video being produced to broadcast quality by companies using it for other purposes, such as marketing, site surveys, internal communications, and a whole host of other applications.
Tags: iss121 | mam | cantemo | hybrid cloud | virtual reality | Tim Child
Submitted by Tim Child Read this article in the tv-bay digital magazine
6 Misapprehensions of MAM
Julian Wright Implementing a media management system is considered to be a risky business. The perceived complexity, upheaval and perception of failure can be so daunting that the risk may seem to outweigh the reward. But, like so many business technologies, MAM have been transformed in recent years and it's time to debunk some common MAM myths.
Tags: iss121 | mam | blue lucy | capex | Julian Wright
Submitted by Julian Wright Read this article in the tv-bay digital magazine
Mr MXF thinks the future is made of components
Bruce Devlin The recent SMPTE IMF plugfest that was kindly hosted by Fox in Burbank gave the vendors, users and content owners a chance to discuss the fine details of the IMF standard and to get excited about where it will take the Post Production community.
Tags: iss121 | imf | smpte | plugfest | st 2067 | class | Bruce Devlin
Submitted by Bruce Devlin Read this article in the tv-bay digital magazine
Outside the fixed curriculum
Emma Benson If you're wondering whether or not to do some extracurricular work outside of your timetabled course, the answer should always be yes. The more you further your experience and skills the brighter your future will look
Tags: iss121 | citv | portsmouth university | student | Emma Benson
Submitted by Emma Benson Read this article in the tv-bay digital magazine
Dick finds the truth out there
Dick Hobbs. The Oxford English Dictionary has determined that its word of the year for 2016 was "post-truth". We'll skip over the fact that it is, clearly, two words.
Tags: iss121 | dick hobbs | michael gove | smpte | fake news | Dick Hobbs.
Submitted by Dick Hobbs. Read this article in the tv-bay digital magazine
Sully - Grading a miracle
Maxine Gervais We all know the story. On 15 January 2009 an Airbus A320 took off from LaGuardia airport in New York, heading for Charlotte. Just a couple of minutes later the plane flew through a flock of Canada geese and blew out both engines. Knowing the risk of crashing into heavily populated areas, Captain Chesley Sullenberger - Sully - aimed for the only long flat surface he could see: the Hudson River.
Tags: iss121 | sully | grading | filmlight | Maxine Gervais
Submitted by Maxine Gervais Read this article in the tv-bay digital magazine
You need more damn pixels
Jan Weigner There has obviously been a lot of chatter in recent years about 4K, but is it enough? 8K and beyond is where the excitement lies, but not in the way you might think. 8K and beyond for broadcast, both of which are easily achievable in a software-only, IP environment, may seem a bridge too far for most at the moment, and they're probably right¦for now.
Tags: iss120 | cinegy | 8k | more pixels | vr | Jan Weigner
Submitted by Jan Weigner Read this article in the tv-bay digital magazine
Trends in IP based broadcast
Glodina Lostanlen The momentum behind moving media operations to IP-based environments is unstoppable and to stay ahead of the competition these days, companies need to be migrating operations away from rigid, single-purpose components and towards software-based common computing resources.
Tags: iss120 | ip broadcast | imagine | cots | SMPTE | AMWA | VSF | EBU | Glodina Lostanlen
Submitted by Glodina Lostanlen Read this article in the tv-bay digital magazine
The world is not flat
David Schleifer The world is all around us. We have a lot of cues that make us aware of how we fit into a 3D space. Many of these cues, senses and reactions are survival instincts. For example, the ability to hear someone walk up behind us, to see movement in our peripheral vision, a sense of how we are oriented when we move our bodies or swivel our head. All of this creates an overwhelming amount of data that we seamlessly interpret as we go around our day getting our morning coffee, driving, walking through crowds, diving into pools, and everything that we as people do in our lives.
Tags: iss120 | vr | 3d | primestream | David Schleifer
Submitted by David Schleifer Read this article in the tv-bay digital magazine
80 years of broadcast and how far we have come
Neil Maycock The BBC delivered its first continual public broadcast 80 years ago, that included coverage of the BBC Television Orchestra and famous musical comedy star Adle Dixon. This was a world first heralding the beginning of continuous broadcasting in the UK and kicking off the broadcast industry's constant search for new ways to improve the accessibility and quality of television content.
Tags: iss120 | sam | snell | bbc | Neil Maycock
Submitted by Neil Maycock Read this article in the tv-bay digital magazine