Who really benefits from the Cloud?


Jayson Tomlin - new TV-Bay Magazine
Read ezine online
i

The transition to "the cloud" in our industry has been challenging. Why is it so important to have cloud technologies? What do customers really expect? The term "cloud" has been used to such an extent that it has diminished the real and actual importance of what's really going on - off-premise compute power. With typical cloud adjectives still applicable, such as CAPEX vs OPEX, and paying only for what you need when you need it, the real value of off premise processing has yet to be fully understood. Three critical areas are impacted by off premise processing; technology, scalability and time.

Technology

In the early days of digital audio workstations (DAWs) 20 years ago, plug-ins provided technology that could be easily integrated into on-premise workstations, such as Dolby® codecs or special effects. This is what we would call "on-premise" processing, or processing on individual client workstations in editorial rooms. Each on-premise system required a local engineering staff for maintenance, as well as continual upgrades in hardware. With each new technology advancement, a new hardware and workstation purchase was required.

Scalability

About 10 years ago, automated enterprise-level platforms transitioned audio processing out of individual edit suites and into a facility-wide workflow management system. Server-based systems, such as Minnetonka's AudioTools Server, could be deployed in a single "machine room" environment connected to shared storage on-premise. This required substantially less engineering and maintenance effort than the previous model of individual DAWs. By focusing on the enterprise, overall hardware, maintenance, and labor costs could be reduced while providing the scalability to handle peak demand with features such as load balancing and flexible, floating license control. Additionally, integration into a facility-wide video-centric workflow management system became possible without the need to completely replace incumbent systems.

Time

Today, we transition and evolve again to "off-premise" computing to meet the needs for greater scalability and fast turnaround of media processing. Automated processing platforms transition to the scalable, on-demand computing resources of Amazon's EC2 processing and S3 object storage platform to provide media processing facilities with tremendous flexibility.

There are three models for off-premise (cloud) processing. An application for On-Demand processing as an online web-service offers the processing that you want, when you need it and you pay only for what you use. With On-Demand, the workflow control, processing modules and reporting all happen within the Amazon EC2 Instance, as well as the S3 Cloud Disk, requiring no on-premise hardware costs or ongoing maintenance. Expansion to handle peak processing requirements is possible by configuring additional EC2 instances, which can then be taken offline when not required, saving money during downtime.

The second model is where facilities take the licenses that they own and apply those licenses to either their on-premise processing plant or to a cloud-based third-party engine. This is perfect for users that want the flexible scalability of cloud-based processing, combined with defined processing profiles and licenses.

The third model involves adding a cloud node to an existing on-premise enterprise environment where custom-defined workflows, profiles and licenses can be shared in this hybrid on-premise and cloud architecture, giving maximum flexibility and scalability. Amazon EC2 instances can be added as another node in the client processing farm, seamlessly moving jobs and workflows between on-premise capacity and off-premise Amazon resources. Facilities can meet the demands of peak processing with minimal additional cost, as the hardware, storage and processing are maintained by Amazon and spun down when peak requirements subside. In addition to load balancing the work between on-premise and off-premise installations, cloud instances can serve as Failover and Spillover nodes, thereby insuring uninterrupted processing, even if there is a failure within the on-premise system. If a local system is not licensed for a specific task, a "cloud node" can be assigned to the license and workflow, which is the perfect add-on for flexible scalability and additional licenses on a project-by-project basis.

Conclusion

Off premise (cloud) offers low-cost scalability, maximum flexibility and security, and takes best-in-class platforms into the new era of distributed processing. The transition not only helps large scale operations, but also affords smaller facilities the chance to compete for business based on new technologies that would have otherwise required substantial investment. The cloud is a utility that businesses of any size can benefit from with the right approach.


Tags: iss123 | cloud | daw | tv solutions group | off premise | dolby | audio | Jayson Tomlin - new
Contributing Author Jayson Tomlin - new

Read this article in the tv-bay digital magazine
Article Copyright tv-bay limited. All trademarks recognised.
Reproduction of the content strictly prohibited without written consent.

Related Interviews
  • Playbox Cloud Air at IBC 2107

    Playbox Cloud Air at IBC 2107

  • Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

    Cloud Media Management with Medway from Marquis Broadcast at IBC 2017

  • Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

    Hybrid Cloud Media Aggregation from Cantemo at NAB 2017

  • Elemental Technologies cloud innovations at NAB 2016

    Elemental Technologies cloud innovations at NAB 2016

  • FORSCENE Cloud Editing at NAB 2015

    FORSCENE Cloud Editing at NAB 2015

  • ERA - Cloud Services - at BVE 2015

    ERA - Cloud Services - at BVE 2015

  • Aframe Cloud Video at IBC 2013

    Aframe Cloud Video at IBC 2013

  • Haivision: Video Cloud at NAB 2013

    Haivision: Video Cloud at NAB 2013

  • Be More with Clear from Prime Focus Technologies at NAB 2017

    Be More with Clear from Prime Focus Technologies at NAB 2017

  • Object Based Storage Solutions from Object Matrix at NAB 2017

    Object Based Storage Solutions from Object Matrix at NAB 2017

  • New CEO and news update from TMD at NAB 2017

    New CEO and news update from TMD at NAB 2017

  • Prime Focus Technologies at IBC 2016

    Prime Focus Technologies at IBC 2016

  • Prime Focus Technologies at NAB 2016

    Prime Focus Technologies at NAB 2016

  • Playbox at IBC 2015

    Playbox at IBC 2015

  • ERA - Adobe Anywhere - at BVE 2015

    ERA - Adobe Anywhere - at BVE 2015

  • Grass Valley at BVE 2015

    Grass Valley at BVE 2015

  • NETIA at BVE 2015

    NETIA at BVE 2015

  • Forscene at IBC 2014

    Forscene at IBC 2014

  • Thomson Video Networks at IBC 2014

    Thomson Video Networks at IBC 2014

  • Comigo at IBC 2014

    Comigo at IBC 2014

  • ChyronHego Metacast at IBC 2014

    ChyronHego Metacast at IBC 2014

  • Elemental Technologies Software-Defined Video at NAB 2014

    Elemental Technologies Software-Defined Video at NAB 2014

  • Elemental Technologies HEVC solutions at NAB 2014

    Elemental Technologies HEVC solutions at NAB 2014

  • Elemental Technologies Multiscreen Solutions at NAB 2014

    Elemental Technologies Multiscreen Solutions at NAB 2014

  • ERA at BVE 2014

    ERA at BVE 2014

  • ERA Avere at BVE 2014

    ERA Avere at BVE 2014

  • Forbidden Technologies FORscene at BVE 2014

    Forbidden Technologies FORscene at BVE 2014

  • Forbidden Technologies FORscene App at BVE 2014

    Forbidden Technologies FORscene App at BVE 2014

  • Haivision on BroadcastShow LIVE at IBC 2013

    Haivision on BroadcastShow LIVE at IBC 2013

  • Front Porch Digital on BroadcastShow LIVE at IBC 2013

    Front Porch Digital on BroadcastShow LIVE at IBC 2013

  • Forbidden Technologies on BroadcastShow LIVE at IBC 2013

    Forbidden Technologies on BroadcastShow LIVE at IBC 2013

  • Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

    Cambridge Imaging Systems on BroadcastShow LIVE at IBC 2013

  • Digital Vision on BroadcastShow LIVE at IBC 2013

    Digital Vision on BroadcastShow LIVE at IBC 2013

  • Haivision live encoding HEVC at IBC 2013

    Haivision live encoding HEVC at IBC 2013

  • Tedial at NAB 2013

    Tedial at NAB 2013

  • Haivision at NAB 2012

    Haivision at NAB 2012

  • Chyron at NAB 2012

    Chyron at NAB 2012

  • TSL at BVE 2012

    TSL at BVE 2012

  • 7.1.2 Dolby Atmos support by Halo from Nugen Audio at NAB 2017

    7.1.2 Dolby Atmos support by Halo from Nugen Audio at NAB 2017

  • Dolby at IBC2011

    Dolby at IBC2011

  • TSL at NAB 2012

    TSL at NAB 2012

  • Sonifex at BVE 2012

    Sonifex at BVE 2012

  • Phabrix RX series at IBC 2014

    Phabrix RX series at IBC 2014

  • Phabrix at BVE 2012

    Phabrix at BVE 2012

  • Phabrix at IBC2011

    Phabrix at IBC2011

  • Nugen Audio Loudness Meter, Halo Upmix and Halo Downmix at NAB 2018

    Nugen Audio Loudness Meter, Halo Upmix and Halo Downmix at NAB 2018

  • Nugen Audio at IBC 2016

    Nugen Audio at IBC 2016

  • AudioVideo BrandBuilder Corp at NAB 2016

    AudioVideo BrandBuilder Corp at NAB 2016

  • Nugen Audio at NAB 2016

    Nugen Audio at NAB 2016

  • Minnetonka Audio at NAB 2016

    Minnetonka Audio at NAB 2016

  • Nugen Audio Loudness Toolkit at BVE 2016

    Nugen Audio Loudness Toolkit at BVE 2016

  • Nugen Audio Halo Upmix at BVE 2016

    Nugen Audio Halo Upmix at BVE 2016

  • NUGEN Audio at IBC 2015

    NUGEN Audio at IBC 2015

  • NOA Audio Solutions at IBC 2015

    NOA Audio Solutions at IBC 2015

  • NUGEN Audio at BVE 2015

    NUGEN Audio at BVE 2015

  • Nugen Audio at NAB 2014

    Nugen Audio at NAB 2014

  • Audio Network on BroadcastShow LIVE at IBC 2013

    Audio Network on BroadcastShow LIVE at IBC 2013

  • NOA Audio Solutions at IBC 2013

    NOA Audio Solutions at IBC 2013

  • NuGen Audio at IBC 2013

    NuGen Audio at IBC 2013

  • NUGEN Audio: Loudness Toolkit at NAB 2013

    NUGEN Audio: Loudness Toolkit at NAB 2013

  • Nugen Audio at IBC 2012

    Nugen Audio at IBC 2012

  • Audio Developments at ProVideo2011

    Audio Developments at ProVideo2011

  • Audio Developments at BVE North 2011

    Audio Developments at BVE North 2011

  • Junger Audio at IBC2011

    Junger Audio at IBC2011

  • Nugen Halo Upmix and AMB Updates at IBC 2017

    Nugen Halo Upmix and AMB Updates at IBC 2017

  • Canford at BVE 2017

    Canford at BVE 2017

  • Telos Alliance at BVE 2017

    Telos Alliance at BVE 2017

  • The Telos Alliance at IBC 2016

    The Telos Alliance at IBC 2016

  • Glensound at IBC 2016

    Glensound at IBC 2016

  • Studer Glacier at IBC 2016

    Studer Glacier at IBC 2016

  • Wohler at IBC 2016

    Wohler at IBC 2016

  • Video Devices PIX-E at IBC 2016

    Video Devices PIX-E at IBC 2016

  • Sound Devices Wingman app at IBC 2016

    Sound Devices Wingman app at IBC 2016

  • Sound Devices 688 at IBC 2015

    Sound Devices 688 at IBC 2015

  • Video Devices PIX-E Series at IBC 2015

    Video Devices PIX-E Series at IBC 2015

  • RTS at BVE 2015

    RTS at BVE 2015

  • Glensound Dante at IBC 2014

    Glensound Dante at IBC 2014

  • NOA Archive Solutions at IBC 2014

    NOA Archive Solutions at IBC 2014

  • RTW at IBC 2014

    RTW at IBC 2014

  • RTW at NAB 2014

    RTW at NAB 2014

  • Sound Devices at NAB 2014

    Sound Devices at NAB 2014

  • Studio Technologies at NAB 2014

    Studio Technologies at NAB 2014

  • Clear-Com ProGrid at NAB 2014

    Clear-Com ProGrid at NAB 2014

  • Clear-Com HelixNet Partyline at NAB 2014

    Clear-Com HelixNet Partyline at NAB 2014

  • Glensound Atomic Copper at NAB 2014

    Glensound Atomic Copper at NAB 2014

  • TSL Products SAM1 MADI at BVE 2014

    TSL Products SAM1 MADI at BVE 2014

  • Glensound Cub at BVE 2014

    Glensound Cub at BVE 2014

  • Calrec on BroadcastShow LIVE at IBC 2013

    Calrec on BroadcastShow LIVE at IBC 2013

  • Wohler Technologies on BroadcastShow LIVE at IBC 2013

    Wohler Technologies on BroadcastShow LIVE at IBC 2013

  • Nexidia QC on BroadcastShow LIVE at IBC 2013

    Nexidia QC on BroadcastShow LIVE at IBC 2013

  • TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

    TSL Products PAM1, SAM1 and PAM PiCo at IBC 2013

  • Glensound with the USB Commentary Mixer at IBC 2013

    Glensound with the USB Commentary Mixer at IBC 2013

  • TSL Products at IBC 2013

    TSL Products at IBC 2013

  • Calrec at NAB 2013

    Calrec at NAB 2013

  • Sound Devices at NAB 2013

    Sound Devices at NAB 2013

  • TSL Products at NAB 2013

    TSL Products at NAB 2013

  • Thear Technology at BVE 2013

    Thear Technology at BVE 2013

  • TSL Systems at BVE 2013

    TSL Systems at BVE 2013

  • TSL Products at BVE 2013

    TSL Products at BVE 2013

  • AC Entertainment Technologies at BVE 2013

    AC Entertainment Technologies at BVE 2013

  • Pinknoise at BVE North 2012

    Pinknoise at BVE North 2012

  • Shure Distribution at BVE North 2012 LIVE Show

    Shure Distribution at BVE North 2012 LIVE Show

  • RTW at NAB 2012

    RTW at NAB 2012

  • Sonifex at NAB 2012

    Sonifex at NAB 2012

  • Sound Devices at NAB 2012

    Sound Devices at NAB 2012

  • Emotion Systems at NAB 2012

    Emotion Systems at NAB 2012

  • Clear-Com Eclipse MADI Card at NAB 2012

    Clear-Com Eclipse MADI Card at NAB 2012

  • Glensound at NAB 2012

    Glensound at NAB 2012

  • Triveni Digital at NAB 2012

    Triveni Digital at NAB 2012

  • Petrol at NAB 2012

    Petrol at NAB 2012

  • Qualis at NAB 2012

    Qualis at NAB 2012

  • Calrec at NAB 2012

    Calrec at NAB 2012

  • DK-Technologies at NAB 2012

    DK-Technologies at NAB 2012

  • Glensound at BVE 2012

    Glensound at BVE 2012

  • Calrec at BVE 2012

    Calrec at BVE 2012

  • DiGiCo at BVE 2012

    DiGiCo at BVE 2012

  • 4HM at BVE 2012

    4HM at BVE 2012

  • Thear Technology Limited at ProVideo2011

    Thear Technology Limited at ProVideo2011

  • 4HM at BVE North 2011

    4HM at BVE North 2011

  • TNP and DSMB at BVE North 2011

    TNP and DSMB at BVE North 2011

  • The Mic Store at BVE North 2011

    The Mic Store at BVE North 2011

  • Sennheiser at BVE North 2011

    Sennheiser at BVE North 2011

  • Source Distribution and Genelec at BVE North 2011

    Source Distribution and Genelec at BVE North 2011

  • HHB and Soundfield at BVE North 2011

    HHB and Soundfield at BVE North 2011

  • Riedel at BVE North 2011

    Riedel at BVE North 2011

  • Solid State Logic at IBC2011

    Solid State Logic at IBC2011

  • Murraypro at IBC2011

    Murraypro at IBC2011

  • Calrec at IBC2011

    Calrec at IBC2011

  • TC Electronic at IBC2011

    TC Electronic at IBC2011

  • SADiE at IBC2011

    SADiE at IBC2011

  • RTW at IBC2011

    RTW at IBC2011

  • Prodys at IBC2011

    Prodys at IBC2011

  • DK Technology at IBC2011

    DK Technology at IBC2011

  • Linear Acoustic at IBC2011

    Linear Acoustic at IBC2011

  • Sound Devices at IBC2011

    Sound Devices at IBC2011


Related Shows
  • The future of audio with BBC R&D at BVE

    The future of audio with BBC R&D at BVE


Articles
Twenty Years of Transcription
Dom Bourne In 1998 Dom Bourne dropped out of university and started a business providing transcriptions to production companies. The company operated from his childhood bedroom and Dom hoped it would keep him in beer money for a year or two before he decided what he really wanted to do with his life.
Tags: iss132 | transcribe | take 1 | ott | cvaa | closed caption | xml metadata | Dom Bourne
Contributing Author Dom Bourne Click to read or download PDF
Dedo DLED3 Microlighting Kit Review
Jonathan Harrison Having recently had the immense pleasure of getting my hands on the new Minisoftbox adapter ring for the Dedo DLED3 that takes the soft box that fits the standard DLH4 & DLED7. Size matters here! I discovered that there is only about a half stop difference between the DLED7 and the DLED3 output at the surface of the diffusion fabric which is amazing in terms of efficient light output from these delicious and perfectly formed tiny Bi-colour LED lights.
Tags: iss132 | dedolight | dled3 | review | lighting | led | dled7 | dled4 | Jonathan Harrison
Contributing Author Jonathan Harrison Click to read or download PDF
How machine learning might affect media
Bruce Devlin - new I have a curious relationship with technology. I’ve been doing it all my life and I see topics come and go over the years. This is the 3rd time around that I’ve seen Artificial Intelligence become trendy and this time, I think it will stick. There are 4 things that are different this time around and they are (in alphabetical order) Amazon, IBM, Google, Microsoft. All of those companies have had AI research programs running for years, but the big change now is that there is enough ubiquitous compute resource in the form of the cloud to make it commercially viable to build products around the platforms.
Tags: iss132 | class | machine learning | ml | watson | ibm | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Panasonic EVA1 and Atomos Shogun Inferno ProRes Raw Review
David Fernandes Filmmakers all over the world are embracing an affordable new route to higher-than-4K video recording. It’s just a few weeks since Atomos enabled support for 5.7K Apple ProRes RAW recording from the Panasonic EVA1 with the Shogun Inferno monitor/recorder, but filmmaker David Fernandes and DP Gregory Bennett have already become the first to use 5.7K ProRes RAW on a full-scale production.
Tags: iss132 | panasonic | eva1 | prores raw | 5.7k | review | inferno | atomos | David Fernandes
Contributing Author David Fernandes Click to read or download PDF
AoIP Solutions at Sky TV
Tom Pidsey Sky UK has recently moved the whole of its Sky News operation into new, state-of-the-art facilities in the Sky Studios building on the Sky TV campus in Osterley, West London. Described as being both the most sustainable broadcast facility of its kind in Europe as well as the most technologically advanced, the Sky Studios project is set to completely change the way that Sky TV works and the scope of content they deliver.
Tags: iss132 | aiop | sky tv | sonifex | avn-pxh12 | ravenna | aes67 | calrec | Tom Pidsey
Contributing Author Tom Pidsey Click to read or download PDF
Cellular Network Congestion at the Royal Wedding
Rob Waters As with all major events, planning for the Royal Wedding and surveying potential broadcast locations and securing reliable connectivity for video over IP workflows was top of mind for Canada’s Global TV. For major live broadcasts, in particular, when the entire world is watching, an extremely high degree of confidence is crucial because the live feeds need to be transmitted without fail.
Tags: iss132 | dejero | wedding | global television | canada | bandwidth | cellular | cellsat | satellite | stremaing | broadcast | ob | Rob Waters
Contributing Author Rob Waters Click to read or download PDF
Have Lorry will Broadcast - NHS70
Charlie Watts One thing that has become a permanent offering here at the University of Portsmouth is our focus on big, outside broadcasts that we offer to students studying BSc Televisions and Broadcasting. Students spent their third year making multiple live programmes, but as they reach the months of April and May, we shift the experience to something that is external, and from a different location.
Tags: iss132 | university | portsmouth | ccitv | nhs70 | outside broadcast | ob | education | student | Charlie Watts
Contributing Author Charlie Watts Click to read or download PDF
A Sound in Motion QA
Antonio Morais “A Sound in Motion started as a camera test for the new Sony VENICE CineAlta 6K Digital Cinema Camera and evolved into a much bigger project. The film, presented by Golpe Filmes and released this summer, was directed/edited by Ricardo Teixeira. It is a fictional story based on the way deaf people adapt themselves to daily life situations. The intent of the film is to be a positive influence in the way people think about the ‘differences in human beings’ and about issues related to social inclusion, but without turning it into something moralistic or that seems fundamentalist. Through sounds not speech, words or verbal expression we want to relay a positive message and display a clear gaze upon that difference.”
Tags: iss132 | miller | arrow x7 | tripod | atomos sumo | sony | venice | Antonio Morais
Contributing Author Antonio Morais Click to read or download PDF
Investing in the Future of Broadcast Media
Clive Northen At the time of writing, the summer World Cup is providing its usual challenge to camera crews trying to televise the bright sunlight of the stadium without losing detail in shaded areas such as the covered terraces. It is a perfect demonstration of the need for high dynamic range. Several broadcasters are experimentally covering this year's tournament in 4K HDR, including the BBC which is streaming dozens of matches via its iPlayer service. HDR is also accompanied by a wider colour space, meaning millions more colours can be displayed than previously. Yet another advance is the adoption of 50p delivery rather than traditional 50i.
Tags: iss132 | finepoint | hire | 4k hdr | Clive Northen
Contributing Author Clive Northen Click to read or download PDF
League of Legends European Masters
Sam Deans ESL, the world’s largest esports company, relied on a full Blackmagic Design live production workflow at the inaugural League of Legends European Masters tournament. The new league launched this Spring, with the first split taking place in the UK, specifically, at the historic Haymarket Theatre in Leicester.
Tags: iss132 | esports | blackmagic design | esl | videohub | decklink | pci | quadlink | atem 2 me | supersource | multiviewer | Sam Deans
Contributing Author Sam Deans Click to read or download PDF
Run Leaner, More Agile and Scalable OTT Operations
Olivier Karra The migration to Software-as-a-Service (SaaS) for media processing is underway and growing as broadcasters and content service providers explore new ways to increase agility and operational efficiencies. With media processing SaaS, content and service providers can quickly and easily deploy new channels, deliver a better quality of experience (QoE) to their audiences from anywhere in the world with low latency across all screens.
Tags: iss132 | ott | harmonic | saas | cmaf | vod | delivery | Olivier Karra
Contributing Author Olivier Karra Click to read or download PDF
What is next after University
Ruta Kairyte

I currently find myself in between two landmark moments. A few weeks ago I was completely immersed in producing live television content, and in a few weeks time I will become an official BSc (Hons) Television & Broadcasting graduate from the University of Portsmouth. When I look back at who I was in my first year of university, I remember a shy girl from the other side of Europe, unsure at whether a career in television was the right path to take. Now, after three years of university, I can definitely say that I made the best choice of my life by choosing this degree. I’m leaving university confident and motivated, knowing that I made the right choice in study, and I really want that career in the television industry.

Tags: iss132 | portsmouth university | ccitv | graduate | bsc | degree | education | cv | Ruta Kairyte
Contributing Author Ruta Kairyte Click to read or download PDF
G-Teching Storage to another level
Phil Vinter That heart-dropping, cold-sweat evoking moment your external hard drive fails to connect to the computer and you realise the precious project you’ve been working on for weeks is lost for good (unless you want to spank hundreds on a recovery service that may or may not retrieve some of the mangled data!)
Tags: iss132 | gtechnology | western digital | san disk | speed shuttle ssd | mobile pro ssd | g-drive pro ssd | Phil Vinter
Contributing Author Phil Vinter Click to read or download PDF
Will we soon be paying our respects to PayTV
Malcolm Harland Recent reports show pay TV in the US peaked in 2012 and will keep dropping over the next five years. Digital TV Research’s North America Pay TV Forecasts state the US will see a 20% drop between 2012 and 2023. Should the UK be readying for a similar change in consumer viewing, or is something different happening here?
Tags: iss132 | garland partners | GPL | paytv | ott | iplayer | youtube | ofcom | workflow | sky | virgin media | talktalk | Malcolm Harland
Contributing Author Malcolm Harland Click to read or download PDF
State of the Nation
Dick Hobbs - new

I am writing this in the middle of a record-breaking heatwave in southern England. Yet it is time to be thinking about the mists and mellow fruitfulness of autumn, or at least the predictably damp and chilly Amsterdam when IBC hits town.

What will be the hot talking points of IBC this year? I am not in a position to talk about what the big vendors will be showing: I have so far received just the one preview press release (take a bow, Calrec).

Tags: iss132 | ibc | ibm | watson | ai | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Informed Disruption
Marc Risby The industry is currently going through an enormous amount of disruption, and while many are charging in to embrace the changes, others are wringing their hands with indecision.
Tags: iss131 | boxer | ip | hdr | 4k | Marc Risby
Contributing Author Marc Risby Click to read or download PDF
Why is ST2110 important
Penny Westlake Presenting to a capacity audience at a joint meeting of the RTS Thames Valley Centre and SMPTE in Reading, research engineer and industry commentator Tony Orme opened the evening with the assertion - “SMPTE’s ST2110 is the most important development to hit broadcast television since John Logie Baird went head to head with EMI-Marconi at the 1936 BBC trials in Alexandra Palace, London”.
Tags: iss131 | st2110 | rts | aes | madi | st2059 | wcg | hdr | Penny Westlake
Contributing Author Penny Westlake Click to read or download PDF
Tips and Tricks to Giving Sci-Fi a New Look
Mathieu Marano From Terminator to Blade Runner, Alien, and even E.T., science fiction is a genre that will never fail to capture an audience’s imagination. It’s also a genre that encompasses so much more than just space crafts or time travel: frequently providing filmmakers with a platform from which to not only highlight social and political issues, but also explore innovations in the world of filmmaking itself.
Tags: iss131 | sci-fi | blackmagic design | vfx | resolve | 4k | cinemadng | davinci | ursa mini | Mathieu Marano
Contributing Author Mathieu Marano Click to read or download PDF
What is Next for Broadcast
David Schleifer The Broadcast industry is always chasing new technology. Some of that technology is further than it appears to be, and some of it is closer to adoption than it seems. In part, early adopted technology is accelerated because of customer or business demands, and in the case of IP based environments, the driving factors are speed, cost reduction, and flexibility of workflow. To counterbalance these efficiency-based factors is a desire by content creators and customers to see more 4K HDR content on their new big screens. In some ways the push to deliver 4K workflows also makes the need to manage cost/performance even more urgent.
Tags: iss131 | 4k | primestream | hdr | hls | mpeg dash | rtsp | rtmp | streaming | David Schleifer
Contributing Author David Schleifer Click to read or download PDF
TVFutures : Bouncing Back
Jane Lawrance When I arrived at the University of Portsmouth three years ago, I would never have thought in my wildest dreams I would end up where I am now. My time at university has been eye opening, informative and fun. Of all the lessons I have learned in the past three years, resilience is the one that has taught me the most. Starting out in the television industry is hard. Like many others, I’ve applied for graduate job after graduate job and been pipped to the post and rejected many times. I have also started projects and been faced with a variety of unexpected setbacks. Yet, my drive to enter this industry remains just as strong because bouncing back is the joy of resilience.
Tags: iss131 | portsmouth uni | graduate | job | Jane Lawrance
Contributing Author Jane Lawrance Click to read or download PDF
How to shoot the perfect lighting mix
Alan Ipakchian Advances in high-quality LED lighting over the past couple of decades might be one of the best things that’s ever happened to broadcast and cinema production. Compared to traditional tungsten fixtures, LED lights offer powerful operational and financial benefits from longer life and lower energy bills to brighter, more consistent light and greater control over color temperature. LEDs generate much lower heat and are relatively cool to the touch, meaning they can be used in much smaller rooms and studios without sweating out the talent and crew or damaging property. Plus, compared to traditional tungsten bulbs, LED lights are virtually maintenance-free and can deliver tens of thousands of hours of lamp life.
Tags: iss131 | litepanels | led | lighting | 2 person interview lighting | Alan Ipakchian
Contributing Author Alan Ipakchian Click to read or download PDF
Opting In or Opting Out
Peter Savage 2 Peter Savage, CEO of Azule, explains whether you should opt in or opt out of the current red tape nightmare facing businesses large and small.
Tags: iss131 | azule | gdpr | consent | Peter Savage 2
Contributing Author Peter Savage 2 Click to read or download PDF
UHD 4k and HDR Picture Quality
Tobias Kronenwett And as good as it is, and as easy as it is to do, one of the raps on HDR is that some feel that it’s so bright and sharp that it looks odd, unnatural, almost harsh. It’s similar to when we did our first trials with 4K. The resolution was so high you could easily see, for example, even very minor blemishes. It’s perhaps an irony of new technology that the higher the resolution of natural objects the more artificial they tend to look. It’s often a case of capturing images with more resolution or a greater colour space than our eyes and brains can actually perceive.
Tags: iss131 | sonovts | uhd | 4k | hdr | oled | Tobias Kronenwett
Contributing Author Tobias Kronenwett Click to read or download PDF
The Ongoing Evolution of Subtitling Technology
Dean Wales As a subtitling technology developer and manufacturer we’re currently and frequently hearing remarks along the lines of us ‘having it easy’ at the moment. This has typically spun out from the fact that there hasn’t been any really significant and therefore demanding technology shifts in the industry that have affected us for a while.
Tags: iss131 | captions | subtitling | ott | speechmatics | live subtitling | live subtitles | Dean Wales
Contributing Author Dean Wales Click to read or download PDF
Betting Industry Transformed by Video Technology
Chris Thornton In the betting and gaming industry, the streaming of live sports from across the globe is a big business. It’s proven that revenues increase when bettors are able to watch the event that they have placed a bet on, providing a far more engaging experience.
Tags: iss131 | sis | betting | latency | satellite | jpeg2000 | Chris Thornton
Contributing Author Chris Thornton Click to read or download PDF
Artificial Intelligence and Economics
Dick Hobbs - new It’s May, so it seems inevitable that this month’s column should be a bit of a reflection on NAB. And it will, in due course. But first, some news which I think is interesting. Cisco, the IT giant, is selling off its video software solutions business. It is being bought by an as-yet unnamed new company, backed by venture capitalist Permira Funds.
Tags: iss131 | AI | dejero | evs | sky news | xeebra | state of the nation | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
What is Serial Communication
Mike Colyer

Don’t get me wrong - the advent of IP technology has done wonders for the broadcasting universe, especially here in Special Cams land where changing a setting could have involved a rather long walk and climb to a remote camera location! Nevertheless, this said, I still feel that serial communication is a huge contender - not only just in the realm of odd robotics systems, but also across broadcast in general.

In this article, I will walk through the very basics - introducing a few different types of serial and how they work.

Tags: iss131 | rs422 | rs232 | parity | rs485 | Mike Colyer
Contributing Author Mike Colyer Click to read or download PDF
Security, Identity and Privacy
Bruce Devlin - new Put your hand up if you have more than one online-identity. Keep your hand up if the adverts for your latest online purchase follow you between identities as you surf the web. You can now let your hand fall into your lap because adverts that follow you indicate algorithms that have merged your multiple identities into the one and only you.
Tags: iss131 | class | Security | Identity | Privacy | gdpr | Bruce Devlin - new
Contributing Author Bruce Devlin - new Click to read or download PDF
Moving to an IP Platform Considerations
Stephen Brownsill Audio transport methods have remained virtually unchanged in the broadcast industry for more than half a century. Common approaches to routing audio around large broadcast facilities have closely followed methodology employed in telco central offices, with the use of X-Y crossbar or crosspoint switching.
Tags: iss131 | ip | smpte | st2110 | Stephen Brownsill
Contributing Author Stephen Brownsill Click to read or download PDF
The Pitfalls of Online File Sharing and Sending Services
Mike Nash Easy-to-use, readily-accessible, and consumer-oriented, online file sharing platforms such as Dropbox and Google Drive are, to end users, a pleasant replacement to older file transfer methods such as FTP. FTP is complex to use and requires IT intervention to make almost any change. The pain associated with FTP, which was developed in the 1970s, is one of the factors that opened the door for the rise of online file sharing services in the workplace.
Tags: iss131 | ftp | signiant | efss | dropbox | google drive | ftp | ofss | media shuttle | Mike Nash
Contributing Author Mike Nash Click to read or download PDF
Delivering on the 4k Promise
Lorna Garrett It’s happened. Consumers are demanding 4K UHD content. They have the TVs, smartphones, tablets and other devices they need, and with much of Netflix and Amazon original content in 4K, as well as sports coverage from BT and Sky, consumers have tasted the future of content quality and are hungry for more. But broadcasters need not worry if their customers have enough bandwidth to receive 4K content - the solutions are ready to make 4K distribution a reality. New viewers are waiting if you’re ready to get to them first.
Tags: iss131 | garland | 4k | uhd | hevc | hc11000 | media excel | Lorna Garrett
Contributing Author Lorna Garrett Click to read or download PDF
Listening to the needs of audio engineers
Alan Wheable Monitoring SDI video content within an installation is and has always been straight forwards. If you have a monitor, and you can see the image correctly, all is well. This is not necessarily the case for metadata and especially not for audio.
Tags: iss131 | omnitek | audio monitoring | aes | ebu | smpte 2110 | st2110 | smpte 352 | dolby | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
Slow Motion Video Techniques
Phil Vinter Well, those kinds of higher frame rates still pretty much belong to the big guns. The Phantom Flex will give you 2,000 frames a second at ultra HD or 1,000 fps at 4K. It produces truly stunning images, but at a price that is beyond the reach of all but those with the biggest budgets. The camera retails at a cool £100,000 (I’ll have three please) with a daily hire out charge of around £3,000 (including lighting and a technician). IDT’s OS series cameras produce equally high quality images at a cheaper price, but you’re still talking tens of thousands.
Tags: iss131 | slo-mo | phantom | idt | fs7 | fs5 | rx10 mk111 | hfr | Phil Vinter
Contributing Author Phil Vinter Click to read or download PDF
Broadcasting Indoor Sky Diving
Daniel Harker Barnes When you say you’re broadcasting skydiving, there are two types of reactions. One is the creative, who’ll say something along the lines of “Wow. Those shots must look great” and other is the engineer who’ll say “That must be a real hassle to get all the infrastructure in and secure.”
Tags: iss131 | sky diving | ally adams | roaming camera | Daniel Harker Barnes
Contributing Author Daniel Harker Barnes Click to read or download PDF
Transforming asset management and monetization
Chad Hamilton FremantleMedia is one of the largest global television-production companies in the world — with one of the biggest and most valuable catalogs. We operate in 36 markets, creating, producing, and distributing content across traditional TV and digital platforms at a rate of more than 10,000 hours of programming per year.
Tags: iss130 | freemantlemedia | core | wazee | Chad Hamilton
Contributing Author Chad Hamilton Click to read or download PDF
TV Futures, Tales on Location
Georgia Thirtle If I think back to last May, I was just finishing my second year at the University of Portsmouth, studying Television and Broadcasting, and winding down for the summer. Then out of the blue I got a message from my course leader, saying I might be getting a call from someone who was a location manager working for Raider productions, you know, the production company behind the upcoming Tomb Raider film, I mean, what!?
Tags: iss130 | portsmouth university | tomb raider | cci tv | ccitv | Georgia Thirtle
Contributing Author Georgia Thirtle Click to read or download PDF
VR and the importance of tracking
KitPlus I would like to begin this article by clarifying what we at Shotoku mean when we talk about VR in live production. It’s not the production of immersive, 360 content where you need to wear a headset; we are talking about virtual studio (VS) and augmented reality (AR) work, such as placing graphics into a green screen environment or physical set. The technology used for this work is entirely different, though equally specialist – therefore it is important to understand the challenges of this kind of production in order to make informed kit choices.
Tags: iss130 | shotoku | vr | live production | KitPlus
Contributing Author KitPlus Click to read or download PDF
Tried and tested: DPA d:vice
KitPlus KitPlus recently took delivery of an interesting piece of equipment for review. We like our iPhone gadgets here. For us, useful iPhone gadgets started when the Olloclip lens gave us a wide angle adaptor. This was a good start, finally evolving into a proper tool when Ziess produced the Exolens system for the 5,6 & 7 series iPhones. Around the same time as the Olloclip came out we were testing the Fostex AR4i which was a very exciting development at the time. You have a portable device, that you carry everywhere with you, connected to the world but with very limited audio capabilities. A stereo interface with decent microphones was a real boon!
Tags: iss130 | dpa | dvice | iphone | journalist mic | filmic | ios | microdot | KitPlus
Contributing Author KitPlus Click to read or download PDF
Grand slam IPTV and digital signage platform
Joe Walsh Kauffman Stadium in Kansas City, Missouri, is home to major league baseball’s Kansas City Royals. Built in 1973, “The K” has a proud baseball legacy, and goes down in history for winning two World Series championship titles; one in 1985 and another in 2015 — exactly 20 years apart. The most recent win brought a resurgence of baseball fever to the stadium, hosting more than 2.7 million fans during its 2015 winning season.
Tags: iss130 | iptv | vitec | eztv | Joe Walsh
Contributing Author Joe Walsh Click to read or download PDF
The shining star of Dancing On Ice
Rod Aaron Gammons Lighting is an incredibly important part of any TV production, and it can make a huge difference to what is seen on-screen. If the right lights are used in the right way, it can create a mood, set a tone and convey a certain atmosphere.
Tags: iss130 | rotolight | led lighting | anova pro 2 | chris yacoubian | Rod Aaron Gammons
Contributing Author Rod Aaron Gammons Click to read or download PDF
Six steps for award winning sound design with Jungle Studios
Chris Turner Few can argue that great sound design is one of the most important elements to any moving picture. Mute most horrors, and the difference in fear factor will be enormous. Visualize Jaws or Star Wars, and John Williams’s iconic score will instantly come to mind.
Tags: iss130 | jungle studios | fairlight | blackmagic design | davinci | Chris Turner
Contributing Author Chris Turner Click to read or download PDF
Reliable back-up at the Music City Bowl
Sam Gordon WLEX – LEX18 – is the NBC affiliate in Lexington, Kentucky, and part of the Cordillera Communications Group. As a very popular local station with a broadcast area that covers 40 counties across central Kentucky we have a big commitment to news, broadcasting more than seven hours of live programming on a typical day.
Tags: iss130 | wlex-tv | dejero | engo | gobox | cellsat | Sam Gordon
Contributing Author Sam Gordon Click to read or download PDF
Interview with Peter Rowsell, Polar Graphics
Polar If you don’t recognise the name Peter Rowsell instantly you no doubt would recognise him in person, from the famous ‘Pink Coconut’ parties during IBC (Brighton) in the 80s or the name ‘Polar Video or Polar Graphics’ both companies which he’s built up over the years.
Tags: iss130 | polar graphics | apantac | bluefish | cinedeck | focalpoint | mediaproxy | stardom | storagedna | Polar
Contributing Author Polar Click to read or download PDF
Technological advances in the broadcast industry
Alan Wheable Since it is Omnitek’s 20th anniversary this year, I thought it would be interesting to look back over the technological advances in the broadcast industry over the last few decades and look at the similarities between then and now.
Tags: iss130 | omnitek | test and measurement | smpte 2110 | untra tq | 2022 | sdi 2022-6 | Alan Wheable
Contributing Author Alan Wheable Click to read or download PDF
Out of the box: Sennheiser Ambeo VR microphone
Jon Pratchett 2 The use of 360 video, especially on platforms like Facebook and YouTube is really starting to take off. Gone are the days when you needed to buy multiple GoPros and rigs in order to get something decent looking. Now players like Insta360 and even GoPro with their fusion 360 camera are providing single camera, high quality solutions, enabling the masses to put out reasonable quality, certainly watchable, 360 video.
Tags: iss130 | vr | virtual reality | audio | ambiosonic | Jon Pratchett 2
Contributing Author Jon Pratchett 2 Click to read or download PDF
NAB is all about people
John Smith -new The relative success of NAB is down to people. The individuals we meet, the relationships we make and renew with customers and the desire to work together to develop a technology solution to any given challenge.
Tags: iss130 | media links | nab | mdp 3020 | md8000 | John Smith -new
Contributing Author John Smith -new Click to read or download PDF
State of the Nation
Dick Hobbs - new

On the most recent occasion I was trimmed, my hairdresser had just returned from a holiday in Hawaii.

Where she thought she was going to die. She thought this because the state’s emergency alert system was triggered, sending messages across all available platforms, for 38 minutes, that a ballistic missile was about to strike. That, I suspect, is the sort of thing that casts a pall across your holiday.

Why did it happen? Essentially it happened because an operator selected the wrong menu item. “I feel very badly from what’s happened,” he is quoted as saying, in a somewhat mangled version of English which may at least in part explain his difficulties with menu items.

Tags: iss130 | alertsense | Dick Hobbs - new
Contributing Author Dick Hobbs - new Click to read or download PDF
Why OTT needs multicast ABR
Damien Lucas Last year, Netflix’s global revenue reached $11 billion, with 24 million new names added to its subscribers’ list. Viewers are certainly making their preferences heard – and voting with their remote controls to show that over-the-top (OTT) content is here to stay.
Tags: iss130 | ott | abr | adaptive bit rate | cdn | dsl | lte | Damien Lucas
Contributing Author Damien Lucas Click to read or download PDF
How IP-based KVM can improve workflow in broadcast control rooms
John Halksworth One of the most significant shifts the broadcast industry has seen over recent years is the adoption of IP technology as a standard infrastructure across the entire broadcast workflow. IP provides a network suitable for routing audio, video and control around a broadcast facility and is providing the answers to many industry challenges.
Tags: iss130 | kvm | adder | adderlink | alif100t | John Halksworth
Contributing Author John Halksworth Click to read or download PDF
Capturing the spirit of Mexico
Leonardo Dalessandri Filmmaker, director and editor, Leonardo Dalessandri first came to fame with his stunning video ‘Watchtower of Turkey,’ which with more than 200 million views, garnered the accolade of Best Vimeo Video in 2014. His vibrant images are combined with a unique editing style, incorporating slow motion, hyper lapses and invisible match cuts to produce genuinely breathtaking final results.
Tags: iss129 | watchtower of turkey | davinci resolve | blackmagic. corona | Leonardo Dalessandri
Contributing Author Leonardo Dalessandri Click to read