Who really benefits from the Cloud?


Jayson Tomlin - new TV-Bay Magazine
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The transition to "the cloud" in our industry has been challenging. Why is it so important to have cloud technologies? What do customers really expect? The term "cloud" has been used to such an extent that it has diminished the real and actual importance of what's really going on - off-premise compute power. With typical cloud adjectives still applicable, such as CAPEX vs OPEX, and paying only for what you need when you need it, the real value of off premise processing has yet to be fully understood. Three critical areas are impacted by off premise processing; technology, scalability and time.

Technology

In the early days of digital audio workstations (DAWs) 20 years ago, plug-ins provided technology that could be easily integrated into on-premise workstations, such as Dolby® codecs or special effects. This is what we would call "on-premise" processing, or processing on individual client workstations in editorial rooms. Each on-premise system required a local engineering staff for maintenance, as well as continual upgrades in hardware. With each new technology advancement, a new hardware and workstation purchase was required.

Scalability

About 10 years ago, automated enterprise-level platforms transitioned audio processing out of individual edit suites and into a facility-wide workflow management system. Server-based systems, such as Minnetonka's AudioTools Server, could be deployed in a single "machine room" environment connected to shared storage on-premise. This required substantially less engineering and maintenance effort than the previous model of individual DAWs. By focusing on the enterprise, overall hardware, maintenance, and labor costs could be reduced while providing the scalability to handle peak demand with features such as load balancing and flexible, floating license control. Additionally, integration into a facility-wide video-centric workflow management system became possible without the need to completely replace incumbent systems.

Time

Today, we transition and evolve again to "off-premise" computing to meet the needs for greater scalability and fast turnaround of media processing. Automated processing platforms transition to the scalable, on-demand computing resources of Amazon's EC2 processing and S3 object storage platform to provide media processing facilities with tremendous flexibility.

There are three models for off-premise (cloud) processing. An application for On-Demand processing as an online web-service offers the processing that you want, when you need it and you pay only for what you use. With On-Demand, the workflow control, processing modules and reporting all happen within the Amazon EC2 Instance, as well as the S3 Cloud Disk, requiring no on-premise hardware costs or ongoing maintenance. Expansion to handle peak processing requirements is possible by configuring additional EC2 instances, which can then be taken offline when not required, saving money during downtime.

The second model is where facilities take the licenses that they own and apply those licenses to either their on-premise processing plant or to a cloud-based third-party engine. This is perfect for users that want the flexible scalability of cloud-based processing, combined with defined processing profiles and licenses.

The third model involves adding a cloud node to an existing on-premise enterprise environment where custom-defined workflows, profiles and licenses can be shared in this hybrid on-premise and cloud architecture, giving maximum flexibility and scalability. Amazon EC2 instances can be added as another node in the client processing farm, seamlessly moving jobs and workflows between on-premise capacity and off-premise Amazon resources. Facilities can meet the demands of peak processing with minimal additional cost, as the hardware, storage and processing are maintained by Amazon and spun down when peak requirements subside. In addition to load balancing the work between on-premise and off-premise installations, cloud instances can serve as Failover and Spillover nodes, thereby insuring uninterrupted processing, even if there is a failure within the on-premise system. If a local system is not licensed for a specific task, a "cloud node" can be assigned to the license and workflow, which is the perfect add-on for flexible scalability and additional licenses on a project-by-project basis.

Conclusion

Off premise (cloud) offers low-cost scalability, maximum flexibility and security, and takes best-in-class platforms into the new era of distributed processing. The transition not only helps large scale operations, but also affords smaller facilities the chance to compete for business based on new technologies that would have otherwise required substantial investment. The cloud is a utility that businesses of any size can benefit from with the right approach.


Tags: iss123 | cloud | daw | tv solutions group | off premise | dolby | audio | Jayson Tomlin - new
Submitted by Jayson Tomlin - new Read this article in the tv-bay digital magazine
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Tags: iss123 | blackmagic design | minipanel | davinci | grading | Rebecca Goodeve - new
Submitted by Rebecca Goodeve - new Read this article in the tv-bay digital magazine
OBs are still outside and so are broadcasts
Mike Ransome - new With the advent of new and emerging technologies, and with the one getting the most oxygen at the moment being video over IP, a number of people are asking whether the ability to move control rather further way from an event has, or will, change the nature of OB production.
Tags: iss123 | remote production | ob truck | presteigne | ip | Mike Ransome - new
Submitted by Mike Ransome - new Read this article in the tv-bay digital magazine
A Software Based Approach to Video Monitoring
Anupama Anantharaman - new Real-time content monitoring is a mission-critical operation for broadcasters, telecom, and satellite operators. Traditionally, service providers have used monitoring systems based on specialized hardware with a dedicated, fixed interface designed to monitor a specific number of video feeds. Yet, bespoke hardware solutions require a substantial amount of manpower, have a higher cost of ownership than software, and are inflexible.
Tags: iss123 | monitoring | virtualization | interra | orion | Anupama Anantharaman - new
Submitted by Anupama Anantharaman - new Read this article in the tv-bay digital magazine
5G Streaming - The Rollout
Steve Plunkett - new 5G will bring significant improvements in bandwidth per device, capacity per network and reduced latency per session. These are all very important features for video both today and going forward. The growth of new formats such as UHD, AR, VR and 360 video place much greater demand on the networks that serve consumer devices, so 5G will be essential to accommodate this demand.
Tags: iss123 | vod | 5g | ott | ericsson | virtual reality | vr | 360 | Steve Plunkett - new
Submitted by Steve Plunkett - new Read this article in the tv-bay digital magazine
How to illuminate a better shot
Chuck Edwards LED (Light Emitting Diode) technology built for the general lighting market is designed to meet very different criteria than the critical lighting requirements for image capture. While LEDs may be a suitable lighting option for some photography and videography, critical applications, such as feature film, production requires users to understand the limitations, capabilities and advantages of the many types of LED technologies and fixtures available on the market today.
Tags: iss122 | led | lighting | cct | rpt | remote phosor technology | Chuck Edwards
Submitted by Chuck Edwards Read this article in the tv-bay digital magazine
Libec HFMP out of the box review
KitPlus Just before we all broke up for Christmas we took delivery of a new 'thing' at KitPlus HQ. Our first reaction was surprise and a little curious as to how it was going to make itself useful. What's the point?
Tags: iss122 | libec | hfmp | monopod | idx | hands free monopod | KitPlus
Submitted by KitPlus Read this article in the tv-bay digital magazine
The Transistion in Audio Monitoring
Shane Toven As signal chains have become increasingly complex, the challenges involved in managing and monitoring these paths have multiplied exponentially. Over the past few decades, we've migrated from handling a single channel of content using composite video and analog audio pairs, to elaborate multi-channel facilities routing HD video with embedded audio over SDI or in many cases discrete AES pairs. These audio signals are often a mix of 5.1 and stereo programs and in many cases encoded to or decoded from Dolby at some point in the chain.
Tags: iss122 | aes | ebu r128 | atsc a85 | aes67 | Shane Toven
Submitted by Shane Toven Read this article in the tv-bay digital magazine
Libec TH-X Tripod review
Nick Robbins It is worth highlighting that I am primarily an Editor. Like many of us, over the years I have regularly been involved in the entire creative process in some capacity but increasingly I am asked to go out and film the simpler corporate jobs such as exhibition stands or a 'piece to camera' for YouTube, Vimeo etc. and embedded into the customer's web site. These tend to be the jobs which wouldn't happen at all if the client had to pay for the whole package; camera, sound, director, kit hire, etc.
Tags: iss122 | libec | th-x | tripod | Nick Robbins
Submitted by Nick Robbins Read this article in the tv-bay digital magazine
The now and how of LED Lighting
Tama Berkeljon LED lighting has come a long way from the days when companies like Outsight were ridiculed by major manufacturers at trade shows because, the manufacturers asserted, technology couldn't be entrusted with the requirements of our industry.
Tags: iss122 | led lighting | outsite | cri | tlci | dmx control | Tama Berkeljon
Submitted by Tama Berkeljon Read this article in the tv-bay digital magazine
A transformation in aquisition technology
Malcolm Harland KitPlus spoke with Malcolm Harland of Garland Partners to find out how the requirements and capabilities of acquisition technologies have changed since the early 2000s and what the state of play now is.
Tags: iss122 | garland partners | liveu | lu600 | h.265 | hevc | Malcolm Harland
Submitted by Malcolm Harland Read this article in the tv-bay digital magazine
The Future of Bournemouth Air Festival
Georgia Tolley For the past two years I have had the opportunity to present live at the Bournemouth Air Festival (BAF), which, as a Television & Broadcasting student from the University of Portsmouth, was a fantastic way to see first-hand how an outside broadcast works...whilst getting paid!
Tags: iss122 | portsmouth uni | citv | baf | bournemouth air festival | Georgia Tolley
Submitted by Georgia Tolley Read this article in the tv-bay digital magazine