Why the IABM matters


Peter White TV-Bay Magazine
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The broadcast and media industry is going through a once-in-a-generation transformation right now. Broadcasters and media companies are facing unprecedented challenges – with enormous opportunities opening up for the winners. To grasp those opportunities though, broadcasters and media companies need a new generation of agile, cost-effective technology to power their operations – to enable them to spin up new services in moments, to repurpose content and serve viewers on their device of choice, wherever they are and whenever they want it.

The requirement for operating flexibility means a new business model too – only paying for services and their underlying technology as and when they are used. This means that technology vendors need to be in tune with, and responsive to, broadcasters and media companies’ requirements as never before.

This calls for a fundamental change in the supplier-customer relationship – working together so that everyone can prosper and successfully navigate this structural shift. IABM is uniquely positioned to facilitate the conversation –IABM is driven by its members, so the opportunity is there to create a virtuous circle which serves both the supply and buyer sides of the industry.

IABM is the only international trade association for suppliers of broadcast and media technology. With more than 500 members, buyers of broadcast and media technology can look to IABM with confidence to provide the leadership, solutions and platform for collaboration that will drive future success as the growing complexity of requirements, rapidly changing business models and onrush of new technologies all continue apace.

Positive engagement

All this is not going to happen on its own though. That’s why IABM has grasped the nettle and launched a number of initiatives - all designed to bring broadcasters, media companies and IABM member vendors closer together in a collaborative, constructive environment for the benefit of all. When buyers’ current and future needs are fully understood, vendors can respond with innovative, appropriate technology to make it all happen.

Getting together

Aimed at helping suppliers and buyers understand each other’s needs and priorities and establish meaningful business relationships, IABM delivers strategic events that give the broadcast and media technology industry the opportunity to do business in a productive and cooperative environment. These events also focus on revealing best practice from industry experts and provide unique networking opportunities.

Events driven by IABM range across State of the Industry Conferences and IP interoperability zones at major trade shows, industry summits, open-house broadcaster events, awards and the IABM Annual International Business Conference. All bring IABM members and broadcasters together, giving IABM members an inside track and deeper understanding of real-world end-user requirements and a unique insight into what’s driving their businesses now and into the future.

IABM members also benefit from access to our extensive business intelligence portfolio, which gives them valuable insights into technological, economic and geographic considerations, making their solutions even more pertinent to market requirements.

High business standards

IABM membership is – in the words of one of our members – a ‘no-brainer’ for broadcast and media technology suppliers who are serious about doing business in the industry, and broadcasters and media companies can buy from IABM member companies with confidence. All members subscribe to the IABM Business Standard – a set of business rules that ensure our members live up to their product claims and wider responsibilities.

The Business Standard covers HR good practice, integrity, customer care, product standards, environmental responsibility, respect for competitors and engagement with the wider community. The IABM Business Standard guarantees that you can rely on IABM members to serve your needs in full.

Comprehensive knowledge base

IABM Connect is a comprehensive online database of suppliers, dealers and events. With more than 500 of the world’s leading technology suppliers represented, it means that buyers can search the entire broadcast and media technology ecosystem to quickly and easily identify the products and services that fit their individual requirements.

Stronger together

The future we’ve all been debating has well and truly arrived – our industry is transforming in front of our eyes; today we need to work together as never before. IABM is committed to fostering a mutually beneficial business environment that enables everyone to profit from the exciting developments that are powering our industry forward. That makes joining the conversation with IABM and its members a natural move for broadcasters and media companies – together, we’re stronger.


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Contributing Author Peter White

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