The broadcast and media industry is going through a once-in-a-generation transformation right now. Broadcasters and media companies are facing unprecedented challenges – with enormous opportunities opening up for the winners. To grasp those opportunities though, broadcasters and media companies need a new generation of agile, cost-effective technology to power their operations – to enable them to spin up new services in moments, to repurpose content and serve viewers on their device of choice, wherever they are and whenever they want it.
The requirement for operating flexibility means a new business model too – only paying for services and their underlying technology as and when they are used. This means that technology vendors need to be in tune with, and responsive to, broadcasters and media companies’ requirements as never before.
This calls for a fundamental change in the supplier-customer relationship – working together so that everyone can prosper and successfully navigate this structural shift. IABM is uniquely positioned to facilitate the conversation –IABM is driven by its members, so the opportunity is there to create a virtuous circle which serves both the supply and buyer sides of the industry.
IABM is the only international trade association for suppliers of broadcast and media technology. With more than 500 members, buyers of broadcast and media technology can look to IABM with confidence to provide the leadership, solutions and platform for collaboration that will drive future success as the growing complexity of requirements, rapidly changing business models and onrush of new technologies all continue apace.
All this is not going to happen on its own though. That’s why IABM has grasped the nettle and launched a number of initiatives - all designed to bring broadcasters, media companies and IABM member vendors closer together in a collaborative, constructive environment for the benefit of all. When buyers’ current and future needs are fully understood, vendors can respond with innovative, appropriate technology to make it all happen.
Aimed at helping suppliers and buyers understand each other’s needs and priorities and establish meaningful business relationships, IABM delivers strategic events that give the broadcast and media technology industry the opportunity to do business in a productive and cooperative environment. These events also focus on revealing best practice from industry experts and provide unique networking opportunities.
Events driven by IABM range across State of the Industry Conferences and IP interoperability zones at major trade shows, industry summits, open-house broadcaster events, awards and the IABM Annual International Business Conference. All bring IABM members and broadcasters together, giving IABM members an inside track and deeper understanding of real-world end-user requirements and a unique insight into what’s driving their businesses now and into the future.
IABM members also benefit from access to our extensive business intelligence portfolio, which gives them valuable insights into technological, economic and geographic considerations, making their solutions even more pertinent to market requirements.