Articles
The Business Case for Hybrid TV and AI
Oliver Botti Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergence standards such as HbbTV and Atsc3.0. In the UK, the average weekly OTT viewing minutes shot up from 60 in July 2015 to 152 in September 2018. Meanwhile, OTT TV and video revenues are expected to reach $6.8 billion by 2023 in the UK and $61 billion in the US.
Tags: iss142 | fincons | ott advertising | vod | ott | hybrid tv | augmented overlay | faang | Oliver Botti
Contributing Author Oliver Botti Click to read or download PDF
Advertising - How to get more customers
Den Lennie Its a popular myth that if you design your website with the correct keywords and optimise your page for search engine optimisation, you will get onto the first page of Google.
Tags: iss103 | den lennie | advertising | seo | customers | tips | business | pay per click | Den Lennie
Contributing Author Den Lennie Click to read
Dialog-based search accelerates content discovery for anyone with a media library
Drew Lanham If you can't find it, then you can't reuse it. Those are a broadcaster's words to live by as media libraries grow at exponential rates. But the need to find and reuse media assets is not confined to large, traditional broadcasters. Organizations of all types and sizes are finding that the ability to uncover media assets quickly and use them immediately is the key to creating new and compelling programming, fulfilling programming requirements, serving their constituents, and realizing revenue streams. The question is, "How?" The answer is, "phonetic-based dialog search."
Tags: iss097 | nexidia | dialog searching | media library | content discovery | broadcast | sport | advertising | editing | house of worship | Drew Lanham
Contributing Author Drew Lanham Click to read
Beaten by branding
N/A I should say right at the start that I very much like Pixel Powers James Gilbert. He is charming company, an excellent engineer and a good judge of wine. Yet, for all these admirable qualities, I hold him personally responsible for one of the greatest evils of modern society.
Tags: iss067 | pixel power | branding | james gilbert | squeezeback | advertising | miranda | michel proulx | N/A
Contributing Author N/A Click to read
Why IPTV is essential to the effective delivery of local TV services
N/A Distribution & Delivery: How IPTV can help solve regional TV advertising issues
Tags: iss055 | iptv | distribution | delivery | local tv | regional advertising | N/A
Contributing Author N/A Click to read
Tv-bay Digital Signage Special Report IBC2009
N/A Digital signage the use of video screens or projectors to create dynamic information and advertising displays has moved on rapidly from technological showcase and niche market to become a mainstream media. Recent research by Multimedia Intelligence predicts a doubling of the market by 2012, with 2.3 million displays in use worldwide.
Tags: ibc | iss032 | digital signage | projector | monitor | advertising display | N/A
Contributing Author N/A Click to read
Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.
N/A The Army has always suffered from a high number of off-duty Road Traffic Accidents. This is hardly surprising. We deliberately seek to attract young men and women who are seeking fun and adventure. It has always been a worry to the chain of command that high numbers of young soldiers have ended up being killed tragically on the roads in their own time, and has confounded years of driving experts as to how to reduce accidents, especially when messages must be careful not to breed risk aversion in an essentially risk-embracing profession.
Tags: army | iss015 | campaign | advertising | grim reaper | aerial radio awards | golley slater | N/A
Contributing Author N/A Click to read
Total Articles: 7 [1-7]