Articles
Drive Carefully. Youre Tough, but youre not Invincible. The Armys Uncompromising New Message.
N/A The Army has always suffered from a high number of off-duty Road Traffic Accidents. This is hardly surprising. We deliberately seek to attract young men and women who are seeking fun and adventure. It has always been a worry to the chain of command that high numbers of young soldiers have ended up being killed tragically on the roads in their own time, and has confounded years of driving experts as to how to reduce accidents, especially when messages must be careful not to breed risk aversion in an essentially risk-embracing profession.
Tags: army | iss015 | campaign | advertising | grim reaper | aerial radio awards | golley slater | N/A
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