Articles
Integrated and automating marketing campaign production
James Gilbert ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. It operates the largest commercial family of channels in the UK and delivers its content through traditional television broadcasting as well as on demand via the ITV Hub. ITV has the largest share of the UK television advertising market and its family of channels attracted a total share of viewing of 21.4% in 2016, the largest audience of any UK commercial broadcaster. ITV's main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million.
Tags: iss126 | pixel power | itv | marketing campaign | James Gilbert
Contributing Author James Gilbert Click to read
Smarter Branding
James Gilbert The past decade of multi-channel digital broadcasting has created a paradox. The addition of OTT, VoD and other online services only serves to add to it.
Tags: iss121 | branding | graphics | pixel power | James Gilbert
Contributing Author James Gilbert Click to read
The new world of playout
James Gilbert Consumers know what they expect from a television channel. They expect programmes, of course, but they also know they are going to get commercials, trailers, station idents, graphics, break bumpers, squeezebacks and hot starts, bugs and brand identities, and more.
Tags: iss115 | pixel power | playout | ip | James Gilbert
Contributing Author James Gilbert Click to read
Emphasising Television in streaming television
James Gilbert There have been all sorts of doom and gloom stories, over a decade or more, about how television is changing. Budgets are being slashed, workflows are becoming automated, and standard IT hardware is taking over from bespoke broadcast kit.
Tags: iss096 | james gilbert | pixel power | streaming | television | ott | James Gilbert
Contributing Author James Gilbert Click to read
How to create and brand a live TV experience online
N/A Late last year, Pixel Power worked closely with the Perform Group to brand the first ever live England football match online, a landmark event. Before we discuss that in detail, there is a wider question to answer: what do we mean by branding?
Tags: pixel power | branding | iss042 | character generator | cg | graphics | football | snooker | darts | vod | N/A
Contributing Author N/A Click to read
Total Articles: 5 [1-5]