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Now that OTT and VOD have become more mainstream, many
commentators talk about traditional broadcast methods, like terrestrial
transmission, being a thing of the past. With so many new platforms and
non-traditional content services carving out a growing slice of the market, you
can be forgiven for thinking that linear over-the-air television is on its way
out. The reality is that the industry must strike a balance between meeting
consumers’ shifting habits and the business and operational needs of content
providers. |