For decades videographers and filmmakers have been pushing the boundaries when it comes to creativity all with the aim of delivering a visually spectacular and engaging experience to viewers. For the most part they rely on artistic vision and innate skill, but over the last few years technology has been playing more of a role in enabling that creativity, like cameras, sound and lighting.
There's no doubt that lighting plays a critical role in videography, filmmaking and photography. It's the area of content capture that brings added creativity to shoots, whether that's filming a wedding, producing a commercial or making a movie. Much like cameras have evolved over the past few years, lighting has also evolved; from the traditional tungsten, through to the use of LEDs. Of course LEDs have been revolutionised too, now delivering powerful, cost and energy efficient solutions to creatives.
The humble LED studio light has come a long way since its introduction. In the early days adoption was low, while scepticism that the quality and functionality of LEDs could rival traditional tungsten lighting was high. There has been a period of adjustment, challenges (particularly around light quality and manufacturing) overcome and the broadcast, media and entertainment industry has gradually grown more accepting of the technology and its benefits.
From the moment the LED light entered the broadcast, media and entertainment world its key differentiator was its energy efficiency compared to traditional tungsten studio lighting. LEDs use far less energy in the region of 90% less than tungsten lights and produce less heat. In addition, they are far more portable and generally have a longer lifespan; all benefits that are all now well recognised.
ReflecMedia a revolutionary ChromaKey technology, pioneered with the BBC, which provides a cost-effective, portable ChromaKey kit for broadcasters, videographers and photographers in the studio and on location.
Rotolight ANOVA, the worlds most advanced LED Floodlight was recently used as the light of choice for the 2012 Autosport Awards shoot at the Silverstone Formula 1 track, produced by MAKE Television (formerly Sequence Creative).
BBC Studios: White City The Worlds Most Advanced LED Floodlight the Rotolight Anova(www.rotolight.com) was recently the light of choice for a shoot at the home of British Television, with Philip Nash, Multi-Award Winning Photographer and Videographer(www.nash.net) shooting both Video and stills with one of the worlds leading models.
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