The 4 Golden Rules of Streaming
N/A In November 2009 a Florida-based web design company ran a series of tests on their website. Their bounce rate (the % of visitors to their site that hit their home page but go no further on a site) started at 45% - a barely acceptable rate. Over the course of a month, they added graphic after graphic to their site. The effect was catastrophic with a bounce rate as high as 75%. As the test drew to an end, 25 graphics (200kb) were removed from the site. The result? The bounce rate dropped instantly to 35% in one day.
Tags: streaming | bounce rate | gomez | compuware | sharpstream | iss051 | html5 | N/A
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