A man is rushed to hospital with a suspected heart attack. The priorities of the medical team that treats him are clear: keep the patient alive, contain the damage to the heart as far as possible, stabilise the situation until the patient is out of danger. They work under the pressure of these immediate priorities, and with little or no information about the patients medical history to date.
More and more, successful delivery of digital media services is all about data management. Data about how well the services are performing can come from many sources - from market research and customer satisfaction responses, from analysis of customer support and maintenance activity, and from monitoring systems.
BBC Studios and Post Production (BBC S&PP) is a commercial subsidiary of the BBC that competes for work from both the BBC and the market at large. In the Digital Media Services (DMS) department, we provide an end-to-end solution for what we refer to as "post-post production." Our services include digitization of film and tape, quality control, technical review, compliance editing, restoration and remastering, transcoding (including viewing copies and proxies), file delivery, and hosting.
Digital media businesses are very definitely competing in a market where the customer can switch quickly if not satisfied, so it is vital for providers to know when their customers are getting a satisfactory service, and when they are not.
There was a time when broadcasters and media companies worried only about one version of content, destined for one distribution platform. Now, however, the increasing volume, number of versions, and growing complexity of digital media assets has made the management and storage of content a much more challenging undertaking.
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