In these economically straitened times, all broadcast facilities are seeking ways to reduce cost without compromising quality. Equally, those equipment manufacturers that want to stay ahead of the game are responding by looking at how customers work and then seeing if there is a way to deliver the same results more simply and cost effectively.
So what were people really interested in at NAB? There are a lot of answers to that question, but most of them come down to one thing: using commodity IT technology and techniques to help broadcasters do the basics more quickly and more efficiently, with perhaps some of it in the cloud.
We are all clear that there is a great deal of momentum in pay television at the moment. Alongside that driver, though, there are others which are dramatically changing the way consumers watch television. These include the desire to watch programmes at a time of their choice not that of the broadcaster (and in the room of their choice), and the use of other devices laptops, smartphones, tablets at the same time as watching television.
In light of the unfavourable economic outlook broadcasters need to protect their investment in technology like never before. There is a high chance that some products designed to make the broadcast environment more efficient will become obsolete and this in turn will have a knock-on and negative effect on workflow in transmission suite
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