A common issue that today's broadcast ,cable, and satellite operators face is inconsistent loudness. Over the years, the loudness levels of some commercials have been deliberately increased to catch audiences' attention. Ultimately, inconsistent loudness between regular programming and advertisements has discouraged continued viewing and resulted in consumer complaints.
With, much of Europe and the U.S. now producing broadcast audio to meet loudness standards, Jon Schorah, creative director of NUGEN Audio, reflects upon the current state of play, the lessons learned along the way, and what’s to come.
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