Articles
Can second-screen apps really add value to the broadcast product
N/A As todays consumers watch television, many of them are engaging with media through multiple devices at once. In fact, some studies indicate that as much as 50 percent of television viewers are regularly online as they watch. They are posting and tweeting on social networking sites, checking movie and actor facts on sites such as IMDB, and even visiting the broadcasters website.
Tags: iss055 | ipad | ipad2 | second screen | apps | snell | morpheus | N/A
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