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The Business Case for Hybrid TV and AI
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Video on demand (VOD) and OTT live services have come a long way since their introduction and, rather than solely competing with traditional broadcasting, they are becoming more important than ever in helping to keep broadcast TV networks popular, in particular when combining TV broadcasting with online TV into Hybrid TV models, thanks to convergence standards such as HbbTV and Atsc3.0. In the UK, the average weekly OTT viewing minutes shot up from 60 in July 2015 to 152 in September 2018. Meanwhile, OTT TV and video revenues are expected to reach $6.8 billion by 2023 in the UK and $61 billion in the US. |
| Tags: iss142
| fincons
| ott advertising
| vod
| ott
| hybrid tv
| augmented overlay
| faang
| Oliver Botti
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Accurate Ad Tracking with OTT
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As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and buffering two of the main issues. The good news is that advances in ad insertion technology mean content providers can now deliver a seamless OTT viewing experience, as well as addressable advertising options. This paves the way for the delivery of high-quality ad viewing while growing the advertiser's ROI. |
| Tags: iss142
| ott
| switch media
| vast
| ssai
| sdk
| om sdk
| Tim Armstrong
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IBC 2019 Question Time
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The media and entertainment industry is in an exciting period of transformation and innovation, and Signiant is thrilled to be in the midst of it. Nowhere was this energy more apparent than at this year’s IBC conference, where we had the opportunity to speak with a wide range of organizations, vendors, and thought leaders to better understand where M&E businesses are at, where they’re going, and what they need.
Now with IBC 2019 in the rearview mirror, we’ve been reflecting on everything we’ve learned, and Jon Finegold, Signiant’s CMO, has taken the time to share his experience from the conference, and how that might affect Signiant as we charge toward 2020.
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| Tags: iss140
| signiant
| ott
| streaming
| media shuttle
| Jon Finegold
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The World of 12G 4K/UHD Processing
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Technology moves fast and when it comes to audio and video broadcasting, there is always room for improvements in audio and video quality and ease of production. One of the main goals of broadcasters and content providers today is to create an immersive experience for the viewers, giving them the feeling of being part of the viewed content. The 4K/UHD buzz has been in the consumer world for some time but what does that actually mean for the content producer? |
| Tags: iss138
| lynx technik
| ott
| greenmachine
| yellobrik
| conversion
| Varun Patel
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The brave new world of software based production
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In today’s rapidly evolving broadcast industry, the only constant media organizations can truly count on is change — and the need to adapt as rapidly and cost-effectively as possible. One of the biggest agents of change is the IP revolution, driving broadcasters to migrate their operations to all-software solutions running on commodity, IT-based technologies. |
| Tags: iss134
| chyronhego
| graphics
| sports
| ott
| Boromy Ung
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What content providers need to know about OTT
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As OTT (Over-The-Top) technology has gotten more mature and established robust standards over the years, the concept of OTT monitoring is gaining popularity. With customer expectations soaring, it’s vital for OTT providers to deliver superior quality content. To deliver Quality of Experience (QoE) on par with linear TV broadcast, the entire system, starting from ingest to multi-bitrate encoding to delivery to CDN must be monitored continuously. |
| Tags: iss134
| ott monitoring
| qos
| logging
| compliance
| dash
| atsc
| cloud
| Hiren Hindocha
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What is next in OTT
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In the past year alone, we’ve seen a substantial increase in the amount of OTT content that’s being streamed. In the first quarter of 2018, there’s been a 114 percent year-over-year growth in streaming video hours, and those numbers are only expected to rise. With OTT revenue predicted to reach $16.6B in 2018, a 40% gain over last year, there’s no question that OTT is booming, and that there’s never been a more critical time to pay attention to the space. |
| Tags: iss133
| ott
| verizon
| cisco
| Mary Kay Evans
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Run Leaner, More Agile and Scalable OTT Operations
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The migration to Software-as-a-Service (SaaS) for media processing is underway and growing as broadcasters and content service providers explore new ways to increase agility and operational efficiencies. With media processing SaaS, content and service providers can quickly and easily deploy new channels, deliver a better quality of experience (QoE) to their audiences from anywhere in the world with low latency across all screens. |
| Tags: iss132
| ott
| harmonic
| saas
| cmaf
| vod
| delivery
| Olivier Karra
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How the Cloud can be enabled as traditional broadcast workflows evolve
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The Cloud itself is fairly simple, but for broadcasters it can be difficult to leverage. It isnt technically complex but broadcast still overlaps requirements that need real time, high resolution and quick turnaround solutions. Plus, this is coupled with the need to connect with dispersed geographic locations, reduce costs and access multi-format assets. As a result, broadcasters have moved away from asking the basic question what can I do in the cloud? to trialling projects and implementations are now underway or under evaluation.
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| Tags: iss128
| ott
| primestream
| David Schleifer
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Monetizing OTT
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Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed revenues of GBP 1 billion (EURO 1.37 billion) by 2019, and account for 38% of the total UK video market, traditional broadcasters clearly cannot afford to turn a blind eye. |
| Tags: iss126
| ott
| moentizing
| fincons group
| Oliver Botti
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Audience engagement with advertising in an OTT world
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Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity. |
| Tags: iss126
| ott
| advertise
| acr
| source digital
| Hank Frecon
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Navigating Unfamiliar Territory
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The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings. |
| Tags: iss124
| cloud
| amagi
| ott
| hls
| rtmp
| mpeg-dash
| yupp tv
| netflix
| amazon prime
| sling tv
| Vijay Sagar Vinnakota
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Pushing the Boundaries for OTT
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OTT video consumption is gaining traction in Western Europe, with 55 percent of UK broadband households and 51 percent of homes in France watching TV programming and movies online, according to Parks Associates. OTT subscriptions are especially popular with today's Millennial population, as Parks Associates found that 23 percent of Millennial heads of household in the U.S. are OTT-only households. |
| Tags: iss123
| ott
| cloud
| harmonic
| pure compression engine
| Yaniv Ben-Soussan -new
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5G Streaming - The Rollout
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5G will bring significant improvements in bandwidth per device, capacity per network and reduced latency per session. These are all very important features for video both today and going forward. The growth of new formats such as UHD, AR, VR and 360 video place much greater demand on the networks that serve consumer devices, so 5G will be essential to accommodate this demand. |
| Tags: iss123
| vod
| 5g
| ott
| ericsson
| virtual reality
| vr
| 360
| Steve Plunkett - new
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Making OTT monitoring and compliance manageable and economical
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Consumers today regularly use their smartphones, tablets, and other connected devices to view Internet-delivered content. While their widespread embrace of over-the-top (OTT) services via an array of distribution outlets present today's video program owners and distributors with tremendous opportunity, it also presents new challenges in ensuring not only service quality, but also compliance with FCC regulatory requirements. |
| Tags: iss115
| volicon
| ott
| fcc
| Gary Learner
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OTT A Multiscreen Environment
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Just when pay-TV operators and content providers seemed to be facing an insurmountable number of challenges related to OTT multiscreen delivery, the cloud has emerged as their saving grace. During this Q&A session, Sefy Ariely, EVP Americas at Viaccess-Orca, discusses the advantages of using a complete cloud-based TV Platform as a Service (PaaS) for OTT multiscreen delivery, explaining the differences between relying on the CAPEX vs. OPEX model for broadcast delivery, from an infrastructure and cost point of view. |
| Tags: iss114
| ott
| pay-tv
| paas
| tvaas
| Sefy Ariely
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TV Futures - Streaming
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Hello I'm Danielle Wiltshire and I am currently in my final year at the University of Portsmouth studying on the specialist course BSc Television and Broadcasting.
One of the things I love about my course is that the academics involved are always striving to be ahead of the curve with teaching, and they care greatly about what aspects of industry practice need to be in the curriculum. For example, IP is now regarded as one of the serious futures of broadcasting, I got the opportunity to set-up a proper outside broadcast as part of my final year project. |
| Tags: iss111
| portsmouth
| cci tv
| streaming
| news spotter
| twitch
| Danielle Wiltshire
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3D filmmaking
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Stereographers are in demand, they have little time and the time they do have is highly valued. I first met Demetri at IBC this year during the showing of HUGO (see page XX) and we were fortunate enough to catch up with him again during a flight to LA where he was heading for the first stage of 3D post for 47 RONIN. His opinions on 3D filmmaking are respected the world over¦over to you Demetri¦. |
| Tags: iss072
| 3d
| ridley scott
| the hobbit
| Martin Scorsese
| hugo
| 47 ronin
| N/A
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The new world of live acquisition
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While the debate rages over the future of broadcast television with discussion of OTT and time-shifting increasingly hogging the limelight, theres one arena in which the power of broadcast indisputably holds sway and will do for many years to come: high quality live coverage. |
| Tags: iss063
| ott
| liveu
| N/A
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Mobile Cameraman Extraordinaire
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With over 20 years of experience as an ultra-mobile camera operator, John Gillan is one of the world's most successful exponents of portable television production. As principal of JGBroadcast, he owns two complete Polecam systems, one on each side of the Atlantic, and commutes between Britain and his base on the US west coast, serving clients such as the BBC, ITV, ESPN and Discovery networks.
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| Tags: polecam
| mobile
| cameraman
| 3d
| todd potter
| 3d head
| iss051
| N/A
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