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Audience engagement with advertising in an OTT world
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Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content in a way that suits this method of viewing pushes monetization strategies to adopt new technologies, so first let's look at the opportunity. |
| Tags: iss126
| ott
| advertise
| acr
| source digital
| Hank Frecon
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Canon CN-E 18-80mm T4.4 Review
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The Canon Cine range of lenses have been around for quite a few years now. The CN-E Cinema Prime lenses became an early alternative to using PL adaptors or the Zeiss Compact Prime lenses. Other than that the choice was rehoused stills lenses or maybe if you were lucky a set of Zeiss super speeds. The cine lens set became a cost effective offering for sharp prime lenses with clear and accurate markings for proper functionality. |
| Tags: iss126
| canon
| review
| cn-e
| 18-88mm
| t4.4
| Ben Sherriff
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Integrated and automating marketing campaign production
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ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. It operates the largest commercial family of channels in the UK and delivers its content through traditional television broadcasting as well as on demand via the ITV Hub. ITV has the largest share of the UK television advertising market and its family of channels attracted a total share of viewing of 21.4% in 2016, the largest audience of any UK commercial broadcaster. ITV's main channel is the largest commercial channel in the UK, delivering 99% of all commercial audiences over five million. |
| Tags: iss126
| pixel power
| itv
| marketing campaign
| James Gilbert
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Live sports and event production
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There is an overwhelming amount of content being recorded by sports broadcasters and digital services teams. A broadcaster might capture hundreds of hours of content over the course of, say, a golf tournament, yet only a fraction of that content makes it to air. But what about the rest of it, such as interviews, scenic shots, promos, and behind-the-scenes footage? Too often, priceless moments that don't make it into the broadcast get left on the cutting room floor because they're either not preserved or the right people can't access them, or both. |
| Tags: iss126
| wazee
| dam
| cloud
| Brian Eldredge
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Live Event Wireless Intercoms
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Live programming is a powerful tool for broadcasters against the encroachment of OTT services and the ensuing loss of advertisement revenues. Live content is the answer to drawing viewers. Broadcasters are constantly searching for ways to provide more live sports, news and other live content to viewers. |
| Tags: iss125
| intercom
| pliant
| ob
| Tom Turkington
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A Bluffer Guide to....CMOS
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I like to break my employers' cameras. For me, there is nothing more exciting than considering a daring location to install a micro camera system. It could be in a trackside breaking board at a motorsport event (culminating in slightly-too-extreme close up of, say, a Porsche bumper) - or a system installed a tad too high up a tree in a jungle (where a direct lightning strike can push the system somewhat over its 12 volt max). Thanks to modern CMOS camera design, however, not only can this be done safely (unless you are a camera) - but it can be done cheaply, often with impressive results. |
| Tags: iss125
| cmos
| bluffers guide
| ccd
| Mike Colyer
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Can university really set you up?
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When deciding what career you want to go into and which University to go to, there are so many questions that go through your head. I know when I first started considering University, my grades just weren't good enough. I knew which undergraduate course I wanted to do, but I still had a way to go. |
| Tags: iss125
| university
| portsmouth
| Jess Sutton
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IP-Based Intercom Solutions
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The broadcast market has experienced a huge change over the last decades, resulting in the need for larger and larger intercom systems. As the demands of broadcasters have grown, the central factor for manufacturers keeping up with demand has been IP. A company at the forefront of this development is RTS. In the new millennium, the company has established its IP-based intercom solutions based on OMNEO media networking architecture. |
| Tags: iss125
| omneo
| rts
| roameo
| intercom
| IP
| Jon Ridel
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Object Based Audio - The first steps
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The world of broadcast audio is about to reach new levels as we embrace the future in terms of Next Generation Audio (NGA). Although at this stage we can't be precise about what this will bring, we do know that some 3D Immersive formats are already under development and will find their way into broadcast production and distribution very soon. Unlike the world of relatively constrained channel based coding that we are accustomed to, these new codec systems will support more channels and/or object based audio coding. For the end consumer, there will be two major benefits - a greater sense of involvement or immersion and a degree of personalisation. That's what the promises are. |
| Tags: iss125
| immersive audio
| junger
| nga
| oba
| Peter Poers
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Mr MXF does Vegas
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For quarter of a century I have been boarding planes to Las Vegas every April and the thing I look forward to most is the Sunday morning cycle from the Strip up to the top of Red Rock Canyon to look back down upon Vegas. From up there, you get a sense of perspective of how alien the city stuck in the desert really is. |
| Tags: iss124
| nab
| mrmxf
| cloud
| ptp
| imf
| ip
| Bruce Devlin - new
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Modernizing the Cutting Edge
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Over the last decade, streaming as a medium has seen tremendous growth. Services like Netflix, Hulu, and Amazon Video are no longer just post-hoc distributors of broadcast television content, they have become content creators and are producing some of the most well received "television" content of the past few years. |
| Tags: iss124
| matrox
| ip
| h.264
| h.265
| streaming
| Myles Carter - new
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Navigating Unfamiliar Territory
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The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on just about any device with an internet connection. For that reason, broadcasters must add an OTT component to their offerings. |
| Tags: iss124
| cloud
| amagi
| ott
| hls
| rtmp
| mpeg-dash
| yupp tv
| netflix
| amazon prime
| sling tv
| Vijay Sagar Vinnakota
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Pushing the Boundaries for OTT
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OTT video consumption is gaining traction in Western Europe, with 55 percent of UK broadband households and 51 percent of homes in France watching TV programming and movies online, according to Parks Associates. OTT subscriptions are especially popular with today's Millennial population, as Parks Associates found that 23 percent of Millennial heads of household in the U.S. are OTT-only households. |
| Tags: iss123
| ott
| cloud
| harmonic
| pure compression engine
| Yaniv Ben-Soussan -new
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Being a Content Creator
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When I began the Television and Broadcasting course at the University of Portsmouth, I had my mind dead-set on what I wanted to do in the world of television. More than anything, I wanted to work for Children's BBC, ideally as a presenter, and as I come towards the end of my second year, I am still very much in pursuit of this dream. |
| Tags: iss123
| citv
| portsmouth uni
| student
| Josh Round
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More than just selling cable
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Choices facing technology decision-makers are becoming increasingly complex due to rapid changes in the industry like broadcast and IP technology convergence, multiplatform demands, and the rise of 4K and 8K. It is now a constant challenge to balance the need to maintain already-installed equipment and fulfil the desire to provide the highest resolution picture and sound. |
| Tags: iss123
| argosy
| cable
| infrastructure
| hd-sdi
| 4k
| coaxial
| Chris Smeeton - new
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Swimrun World Championships - LiveU report
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Through the open waters and across the islands of the Swedish wilderness, battling the elements in the OTILLO Swimrun World Championship isn't for the faint-hearted. The total distance is 75 kilometres, of which 10 km are open-water swimming and 65 km are trail-running, presenting a huge physical - and doubtless mental - challenge. Taking place in early September, competitors battle along remote islands that form the archipelago to the south east of Stockholm. |
| Tags: iss123
| liveu
| swimrun
| blackmagic atem
| tvone scaler
| Kim Svensson - new
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5G Streaming - The Rollout
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5G will bring significant improvements in bandwidth per device, capacity per network and reduced latency per session. These are all very important features for video both today and going forward. The growth of new formats such as UHD, AR, VR and 360 video place much greater demand on the networks that serve consumer devices, so 5G will be essential to accommodate this demand. |
| Tags: iss123
| vod
| 5g
| ott
| ericsson
| virtual reality
| vr
| 360
| Steve Plunkett - new
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Streaming and the need for continued innovation
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In a fast-changing world, audio producers need to adapt quickly in order to keep up.
Media consumption is changing - fast. Almost without anyone noticing, we have passed the tipping point. Only a few years ago we were discussing streaming as an emerging technology; yet now, according to a recent Deloitte survey, streaming has overtaken live TV as the preferred viewing method in the U.S. YouTube viewing figures continue to surge. |
| Tags: iss123
| nugen
| audio
| streaming
| youtube
| Jon Schorah - new
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A Software Based Approach to Video Monitoring
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Real-time content monitoring is a mission-critical operation for broadcasters, telecom, and satellite operators. Traditionally, service providers have used monitoring systems based on specialized hardware with a dedicated, fixed interface designed to monitor a specific number of video feeds. Yet, bespoke hardware solutions require a substantial amount of manpower, have a higher cost of ownership than software, and are inflexible. |
| Tags: iss123
| monitoring
| virtualization
| interra
| orion
| Anupama Anantharaman - new
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Live Remote Production Over IP
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As broadcasters migrate to a more ubiquitous IP transport and switching network infrastructure, a key benefit is that the variable expenditures of remote on-site live productions can be dramatically reduced, as it is no longer necessary to carry the high field costs associated with these activities. |
| Tags: iss123
| medialinks
| ip
| remote production
| John Smith -new
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How to illuminate a better shot
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LED (Light Emitting Diode) technology built for the general lighting market is designed to meet very different criteria than the critical lighting requirements for image capture. While LEDs may be a suitable lighting option for some photography and videography, critical applications, such as feature film, production requires users to understand the limitations, capabilities and advantages of the many types of LED technologies and fixtures available on the market today.
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| Tags: iss122
| led
| lighting
| cct
| rpt
| remote phosor technology
| Chuck Edwards
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