The changing face of film and TV

George Olver

Author: George Olver

Published 1st April 2015

by George Olver Issue 99 - March 2015

With the convergence of technologies and blurring of lines between broadcast and other forms of media, the industry has undergone a seismic shift over recent years. In 2015 half of all UK ad spend will be spent on digital, in what has been described as a "seminal moment in the history of the ad industry". Client budgets are being spread across multiple platforms, and expectations and quantity of content are dramatically increasing. How does the industry supply this demand whilst successfully adapting to the changes?
Enter Movidiam, a professional creative network and collaborative project management application. Specifically designed for filmmaking, it aims to reimagine the way films are created. Movidiam allows brands, agencies and filmmakers across the globe to connect, collaborate and create incredible films by streamlining the production process from concept to completion, so you spend less time organising and more time creating.
Movidiam was created out of the challenges and frustration that both my business partner Alex Vero and I felt in our creative agency, Pendragon Productions. Trying to source freelance filmmakers quickly, keep track of expenses, collect client feedback and tackle general admin meant that we were using multiple project management tools; they were great for certain tasks but not specifically relevant to filmmaking, not to mention the expenses of having numerous subscriptions.

We wanted to create a destination that would become your everyday filmmaking dashboard; one that fused together a social community, project management tools and a secure payment engine. We looked at all the pain points that we were encountering and consulted with other agencies, production companies and filmmakers to find out theirs. What became apparent is that even though they all had very different workflows, they all wanted a single platform that would streamline their operations, reduce overheads and provide quick access to talented filmmakers around the world. As opposed to collaborating around media we\'ve focused on collaborating around people.
From receiving real time visibility of your network to ensuring that you\'re paid as agreed, by using our secure payment process, we\'ve packed it all in. Organise your network into groups or the people on your project into sub-teams for increased efficiency and structure. Movidiam also offers secure media storage that is integrated with current web solutions, such as Dropbox.

To date we\'ve had thousands of pre-registrations from 148 countries around the world so if you\'re looking for an English-speaking sound operator in the Amazon and don\'t have the budget to fly out your crew, there\'s a good chance you\'ll find one on Movidiam.
Incredible advancements in filmmaking equipment have removed the barriers from the past, and in the search for opportunities to collaborate and find work, Movidiam allows filmmakers to showcase their skills and connect. Unlike many existing film-profiling sites where the filmmaker must pay to profile or even find other users, Movidiam inverts these models and will not only be open, but also free to profile. We\'ve created a beautiful UI so that filmmakers and production companies can potentially retire their existing sites and save the cost of hosting and maintenance while massively increasing visibility of their skills. Filmmakers should not be judged on their skills as web designers!

The most frequently heard response once people have experienced the site is, "I can\'t believe that this hasn\'t this be done before, why?\" The answer is multifaceted but essentially it comes down to timing. Advancement in web technologies and scaling, shifts in the industry, global connections, and the introduction of international marketplace payments are all factors. Businesses like Dropbox, AirBNB, PayPal, Basecamp and Facebook have also paved the way and formed behavioural habits that make a platform like Movidiam feel intuitive.
We\'ve approached the creation of the platform as filmmakers who have run an agency (Pendragon Productions was user number 1) and worked with demanding blue chip companies as well as start-up clients. Many entrepreneurial treatments of the film space have failed time and time again due to a lack of understanding and respect for the users and customers. A lot of other filmmaking sites have become ghost towns due to there being little more to do once you\'ve filled in your profile. It\'s why we\'ve fused the profile, social and project management sides together so that from the day you sign up you\'ll be able to connect, collaborate, create and manage projects on the platform as the Movidiam network grows. Welcome to filmmaking happiness!
Movidiam is currently in Private Beta, you can request an invite at www.movidiam.com

See the interview with Den Lennie from BVE 2015 at www.kitplus.com:

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