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The Value of Trade Shows

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When you think of trade shows some might consider the relevance in today's digital world where, with the click of a button, you can research the latest technology and, with another click, someone will deliver said item to your door later that day. So on that note let's dispel the naysayers!It’s true that shows can come and go but those that have th...

Submitted by KitPlus

Published 27 January 2020

Final furlong of exhibition season with Peter Savage

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Well, here we are again, approaching the final furlong of exhibition season – having back-to-backed BVE and CABSAT, and now planning NAB – and, yes, my liver feels as though it is approaching the final fence at the Grand National. I suspect my wife feels entitled to file for divorce on the grounds of me seemingly having disappeared like Lord Lucan,...

Submitted by Bogdan Frusina

Published 01 May 2013

Applying the milkshake theory

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In last month’s column I sounded off at a few of the crackpot ideas going around at the moment, like connected television. The point, if there was one, was that we seem to be overloaded at the moment with new technologies that exist solely for one of two reasons: that a bunch of engineers found they could do it, and/or a big manufacturer thought th...

Submitted by Bob Pank#

Published 01 April 2011

Exhibiting at CABSAT first time feedback

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CABSAT started with a curious phenomenon. Rain in the desert. It was PHABRIX’s first time in Dubai exhibiting its test and measurement products at CABSAT and we’d obviously brought the weather with us. Now rain in Dubai is like a severe snowstorm in the UK – everything stops. As the Emirates plane, equipped with a front video camera, displayed our...

Submitted by Bob Pank#

Published 01 May 2010

Exhibitions: worthwhile or worthless

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Just back from BVE, Peter Savage gives sage advice on getting the most from exhibitions – and how to make the hard work pay. I wonder why I always get the contentious topics. With this article, I am bound to upset either Broadcast, which runs BVE (where we recently had a stand), or an exhibitor who didn’t get what they wanted out of it. I apologise...

Submitted by Bob Pank#

Published 01 April 2010