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How the Cloud can be enabled as traditional broadcast wor...

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The Cloud itself is fairly simple, but for broadcasters it can be difficult to leverage. It isnt technically complex but broadcast still overlaps requirements that need real time, high resolution and quick turnaround solutions. Plus, this is coupled with the need to connect with dispersed geographic locations, reduce costs and access multi-format a...

Submitted by David Schleifer

Published 02 November 2017

Audience engagement with advertising in an OTT world

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i Adapting to how we advertise in an OTT world starts by reaching audiences on every screen with tailored content. Most consumers viewing habits include multi-tasking and juggling different activities at the same time, particularly the younger viewing audiences who tend to watch in a more fragmented, on-demand manner. The task of monetizing content...

Submitted by Hank Frecon

Published 07 September 2017

Monetizing OTT

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i Competition in the TV arena is hotting-up for traditional broadcasters with even ESPN, a strong-hold of sports TV, seeing a reduction in subscriptions with the number of American homes paying to get the service declining by more than 12m since 2011. With Mintel reporting that the subscription video streaming market in the UK is due to exceed reve...

Submitted by Oliver Botti

Published 07 September 2017

Navigating Unfamiliar Territory

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The traditional broadcast model - where TV networks play content on a linear schedule, and viewers tune in on their TV sets - is under siege. Linear TV is not going away anytime soon, but the model is becoming less and less relevant. Thanks to the rise of OTT services, viewers have become accustomed to watching content when and where they want, on...

Submitted by Vijay Sagar Vinnakota

Published 19 May 2017

Pushing the Boundaries for OTT

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OTT video consumption is gaining traction in Western Europe, with 55 percent of UK broadband households and 51 percent of homes in France watching TV programming and movies online, according to Parks Associates. OTT subscriptions are especially popular with today\'s Millennial population, as Parks Associates found that 23 percent of Millennial head...

Submitted by Yaniv Ben-Soussan -new

Published 04 April 2017

5G Streaming - The Rollout

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5G will bring significant improvements in bandwidth per device, capacity per network and reduced latency per session. These are all very important features for video both today and going forward. The growth of new formats such as UHD, AR, VR and 360 video place much greater demand on the networks that serve consumer devices, so 5G will be essential...

Submitted by Steve Plunkett - new

Published 04 April 2017

You can have your OTT and IP IT too

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It has taken a long time, for a variety of reasons, but the rising tide of pushing mainstream content over IP is now commonplace. Looking back a few years, some manufacturers, who were early to recognise the advantages, were keen to implement IP based interconnectivity, even though some of their customers remained, and are still, somewhat reluctant...

Submitted by Peter Blanchford

Published 13 January 2017

A changing media industry

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Q. How is the media industry changing today? The media industry, especially the digital TV industry, is going through some revolutionary changes both in terms of how video is delivered and how it is watched. Until a few years ago, consumers watched TV programs that were delivered via a dedicated and controlled network. Content was aggregated and de...

Submitted by Anupama Anantharaman

Published 07 December 2016

Making OTT monitoring and compliance manageable and econo...

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Consumers today regularly use their smartphones, tablets, and other connected devices to view Internet-delivered content. While their widespread embrace of over-the-top (OTT) services via an array of distribution outlets present today's video program owners and distributors with tremendous opportunity, it also presents new challenges in ensuring no...

Submitted by Gary Learner

Published 22 July 2016

OTT - is it over the top or business as usual

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OTT is a term that is casually bandied about as though everyone knows what it is, but is there really a single definition? Hopefully this little guide will have you speaking the jargon like a native!OTT stands for Over The Top. If you're into linguistics, then the first question that comes to mind is "What are A & B in the sentence: A is going over...

Submitted by Bruce Devlin

Published 22 July 2016

OTT A Multiscreen Environment

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Just when pay-TV operators and content providers seemed to be facing an insurmountable number of challenges related to OTT multiscreen delivery, the cloud has emerged as their saving grace. During this Q&A session, Sefy Ariely, EVP Americas at Viaccess-Orca, discusses the advantages of using a complete cloud-based TV Platform as a Service (PaaS) fo...

Submitted by Sefy Ariely

Published 14 June 2016

Sorry for any disruption caused: Netflix strikes again

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by Peter Savage Issue 107 - November 2015 Netflix helped to change the TV landscape with its OTT subscription video-on-demand (SVOD) service and its Originals. Could it be about to change things again by making programmes in-house? It might seem obvious to say it but what we used to call television is currently changing at great speed: and its all...

Submitted by John Smith

Published 01 December 2015

Emphasising Television in streaming television

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by James Gilbert Issue 96 - December 2014 There have been all sorts of doom and gloom stories, over a decade or more, about how television is changing. Budgets are being slashed, workflows are becoming automated, and standard IT hardware is taking over from bespoke broadcast kit. But despite all this, television still looks good. If you watch telev...

Submitted by James Gilbert

Published 01 January 2015

Software defined workflows

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by Steve Reynolds Issue 91 - July 2014 The rising popularity of over-the-top video offerings and TV Everywhere services continues to transform the media and entertainment business. Whether through pure-play OTT services from dedicated providers, catch-up TV offerings from broadcasters or authenticated TV Everywhere services from pay-TV operators, t...

Submitted by Steve Reynolds

Published 01 August 2014

Proprietary vs. off the shelf hardware for OTT video deli...

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by Nivedita Nouval Issue 90 - June 2014 What are the main equipment at stake in an OTT video delivery system?An OTT video delivery system consists of an array of video servers that are able to store and stream content according to different formats defined by standards (e.g., HLS, HSS, HDS, and MPEG-DASH). Traditionally, there is an origin server,...

Submitted by Nivedita Nouval

Published 01 July 2014