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Articles by Den Lennie

How to grow your business

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with Den Lennie Issue 108 - December 2015 There are only 3 Ways To Grow Your Business There is a science and an art to business. But you should be aware that there are only three ways to grow a business. 1) Get more customers2) Increase your average order value3) Sell more frequently to existing clients Lets look at these in turn: Get more customer...

Submitted by Den Lennie

Published 15 December 2015

Setting out your terms of business

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by Den Lennie Issue 107 - November 2015 Its one thing to win a client and work, but it can be a whole different thing getting paid. Setting out a simple one-page terms of agreement can protect you. Im not qualified to give legal advice so I encourage you to seek professional advice when setting up your own terms of business. In simple terms, you ju...

Submitted by Den Lennie

Published 01 December 2015

Budgeting and controlling costs

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by Den Lennie Issue 106 - October 2015 This is a very important aspect of running a production, and one you have to keep a close eye on. Its very simple; you have your actual hard costs in one budget and you have what youre charging the client in another. Lets say you charge the client £450 per day for the camera package, but the rental house is on...

Submitted by Den Lennie

Published 01 November 2015

Increase your prices... vital for growth

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by Den Lennie Issue 105 - September 2015 Increasing prices is such an important part of growing your business. If you want to invest in the latest gear then you have to be charging enough to allow for continual investment The easiest and most efficient way to achieve this is to reposition you and your business away from a cheap commodity product to...

Submitted by Den Lennie

Published 01 October 2015

Dealing with clients

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by Den Lennie Issue 104 - August 2015 For many clients, the prospect of commissioning a video production leaves one key consideration in their minds and that is: how much is it all going to cost? Particularly for marketing departments or smaller businesses which may only spend a nominal amount of money on advertising. Video production by its very n...

Submitted by Den Lennie

Published 01 September 2015

Advertising - How to get more customers

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by Den Lennie Issue 103 - July 2015 Its a popular myth that if you design your website with the correct keywords and optimise your page for search engine optimisation, you will get onto the first page of Google. The trouble is, Google are continually changing the algorithms that dictate what aspects of a page is most relevant and therefore the webs...

Submitted by Den Lennie

Published 01 August 2015

Automate your marketing system

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by Den Lennie Issue 102 - June 2015 As I discussed in the previous issue building a relationship with your potential customer is vitally important, as this gains trust and allows you to then present a buying option. Ive also spoken about our free report that we offer to visitors, and this next chapter is all about how to create that report and how...

Submitted by Den Lennie

Published 01 July 2015

Marketing is everything and everything is marketing

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by Den Lennie Issue 101 - May 2015 Marketing for filmmakers can be very intimidating. I think it must have something to do with being creative; we seem to be more concerned with creating content than creating new business. In simple terms, marketing is simply about putting your message in front of the right customers at the right time, so that when...

Submitted by Den Lennie

Published 01 June 2015

Outsourcing for maximum efficiency

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by Den Lennie Issue 100 - April 2015 We filmmakers are very adept at wearing many hats. Producer, director, editor, cameraman, sound... it\'s the nature of boutique production. It can mean that you can make more money by doing more of the jobs yourself, but equally it can thin your resources out a little finely. There are certain jobs you will choo...

Submitted by Den Lennie

Published 01 May 2015

E-mail marketing and building a list of subscribers

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by Den Lennie Issue 99 - March 2015 Email marketing is still by far the single most effective way to build long term prospective clients relationships with clients. In my own business www.fstopacademy.com, we offer free reports to get you started and then we follow up with email. Only after a two-month period do we begin to offer products for sale....

Submitted by Den Lennie

Published 01 April 2015

How to charge premium prices

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by Den Lennie Issue 98 - February 2015 How much should I charge? Is probably the most commonly asked question I receive here at F-Stop Academy. And the answer? As much as you can and your client is willing to pay. In business it is your duty to maximise your profit. If you are offering a premier boutique video production service then charge accordi...

Submitted by Den Lennie

Published 01 March 2015

Creating a plan for your video business

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by Den Lennie Issue 97 - January 2015 Lets not beat about the bush here. If you have set up a business then the number one priority should be to make money. If you are not seriously focussed on profit then you need to take a long hard look at yourself and ask why did you decide to set up a business at all? If you only want to shoot for art or fun t...

Submitted by Den Lennie

Published 01 February 2015

What does your perfect business look like?

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by Den Lennie Issue 96 - December 2014 It\'s always a good idea to try and visualise what your ideal business looks like. Given you are about to (or are already) be spending a large proportion of your waking hours for the next 5-10 years working on or thinking about your business then you may as well make sure you know where you are going with it....

Submitted by Den Lennie

Published 01 January 2015

Den Lennie talks to Nigel Wilkes from Panasonic

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by Den LennieIssue 82 - October 2013 Den hosted a half-hour live show from our studio at IBC in Amsterdam where he talked to Nigel about the latest developments from Panasonic. You can find the full show on our website at http://broadcastshow.com/liveTell me whats new at Panasonic. Okay, when we talked last, we spoke about a new camera called the P...

Submitted by Den Lennie

Published 01 November 2013

Rock steady support for Duran Duran

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When Den Lennie was asked to be DP for a Duran Duran live concert in the Manchester MEN Arena last year, he was looking for some solid heavy duty camera support. His choice fell on a range of 2575 and 2060 fluid heads by OConnor. The team shot the two-hour gig very unconventionally with 14 Sony PMW-F3 manned, five fixed camera positions and another...

Submitted by Den Lennie

Published 01 April 2013