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Articles by James Gilbert

Spotlight on James Gilbert, Director of Product and Solut...

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What vision do you have of the broadcast technology business beyond 2030?Over the next eight years we are going to be in transition, and within that there will be vastly different rates of change among content owners and media organisations. As a technology provider the onus is on us to be flexible and adaptable to meet this wide range of requirem...

Submitted by James Gilbert

Published 25 July 2022

Responding to Change

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The first days of 2020 seem like a good time to reflect on what will happen to our industry in the coming months and years. There are some things about which we can do nothing. The global political situation seems to be in turmoil. Populists seem to stop at nothing, and are certainly not hampered by the need to be truthful; the Middle East is in tu...

Submitted by James Gilbert

Published 27 January 2020

Integrated and automating marketing campaign production

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i ITV, as an integrated producer broadcaster, creates, owns and distributes high-quality content on multiple platforms. It operates the largest commercial family of channels in the UK and delivers its content through traditional television broadcasting as well as on demand via the ITV Hub. ITV has the largest share of the UK television advertising...

Submitted by James Gilbert

Published 07 September 2017

Smarter Branding

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The past decade of multi-channel digital broadcasting has created a paradox. The addition of OTT, VoD and other online services only serves to add to it. On the one hand, the more channels there are, the more you need to market yours if it is to win and retain a healthy audience. On the other hand, the more channels there are, the more the total re...

Submitted by James Gilbert

Published 15 February 2017

The new world of playout

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Consumers know what they expect from a television channel. They expect programmes, of course, but they also know they are going to get commercials, trailers, station idents, graphics, break bumpers, squeezebacks and hot starts, bugs and brand identities, and more. Significantly, they expect these to arrive smoothly and seamlessly, in consistent hig...

Submitted by James Gilbert

Published 22 July 2016

Emphasising Television in streaming television

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by James Gilbert Issue 96 - December 2014 There have been all sorts of doom and gloom stories, over a decade or more, about how television is changing. Budgets are being slashed, workflows are becoming automated, and standard IT hardware is taking over from bespoke broadcast kit. But despite all this, television still looks good. If you watch telev...

Submitted by James Gilbert

Published 01 January 2015