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Articles by Frank le Mair

Creating Authentic Content That Counts


We’re deep into the 2010’s and the way in which we consume content has changed forever. Broadcasters and content owners are fighting for eyeballs in a saturated market where consumers are watching their favourite shows on different devices across a number of platforms. To target millennials and younger generations, who generally consume short burst...

Submitted by Frank le Mair
Published 08 September 2018