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Articles by Tim Armstrong

Accurate Ad Tracking with OTT


As viewers embrace and transition to OTT, the opportunities and flexibility provided to advertisers are growing fast. However, like all technology shifts, this transition hasn’t come without challenges. Some technology used to monetise video over the years has resulted in a less-than-ideal viewing experience, with disruptive transitions and bufferi...

Submitted by Tim Armstrong
Published 26 March 2020