Acquisition lIghting Grip Support and BVE Show Issue
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moved on; the good old days have gone and that is a fact of life. Early adopters of new ideas – new workflow formats, for example – will always be better off than those who stick their heads in the sand of the past. Back to basics Then follow the basics and, yes, I’ve highlighted them before: look after cash flow; don’t over pay your staff; network; sell; and invigorate your business. Throw all of them at the proverbial wall and you will find that some of them will stick – because that’s how it goes with the law of opposites. They are also part of the law of good management and the law of hard work. The most important of these essential business-savers is, sell. Don’t ever stop selling. You can cut your costs to almost nothing but that will not save your business if it has no turnover. So, make a mental note that you should try to contact someone new about your business, every day. Stay focussed and fresh Last but not least, keep your focus. I may have thrown a long list of ideas at you, but it is vital that you execute them in a planned and focused way. For instance, I set up, in my mind’s eye, timescales for everything that I want to do in a day. First, I list my activities; then I prioritise them; and then I set myself goals. At the moment I have some transactions focusing on finance in the third world. It’s a market that I do not know well. The percentage chance of achieving those transactions is low but the rewards could be very high. We call these our ‘6-8 deals’ – it doesn’t matter whether it’s 6 to 8am in the morning or 6 to 8pm the evening, the only time I look at these deals is then. Although I may get chased about other issues, and try never to deviate from day to day deals, I still spend ten per cent of my time on experimental work. It helps keep us fresh, new and re-invented – while making sure the bread and butter work still comes through our door. Things can only get better So, although its tough world out there at the moment and the UK is likely to dip into recession, remember that at times of depression the law of opposites dictates that things will get better … because they always do. For advice on surviving the recession, do email me on peter.savage@azule. co.uk and/or write to the TV Bay editor. For more information about us, or to read other articles in this series, look at our website: www.azule.co.uk #29231 - Genelec TV Bay_Layout 20/06/2011 11:48 Page 1 Trusted Throughout the production chain, broadcasters rely on the purity and transparency of Genelec audio monitoring. Find out why Genelec is the broadcaster’s monitor of choice at www.genelec.com “To us, Genelec means total round-the-clock reliability” “The default choice for studios across the world” “All of our rooms have Genelecs – it gives us 100% consistency” Scott Holmgren, Molinare Daniel Jones, Vaudeville Post Daniel Sassen, Envy Post Find out more Scan with a QR reader on your smartphone for full details of Genelec monitors www.genelec.com UK distribution by Source • www.sourcedistribution.co.uk/genelec • T: 020 8962 5080 TV-BAY MAGAZINE | 51