Get Adobe Flash player
>> The new world of live acquisition to be relayed instantly from the very heart of the trouble. Sangat TV actually started leasing the technology – including mobile data plans – from LiveU to provide live coverage of religious events in the UK and Europe. But as trouble flared across the UK and rumours spread, Sangat TV was contacted by a local councillor in the Handsworth area of Birmingham to make an appeal calling for peace and awareness to Sangat viewers. Rather than the councillor coming to the studio, Sangat TV took an LU60 unit, with camera attached, and broadcast him live using 3G connectivity from outside a local Sikh Gurdwara (place of worship), allowing the councillor to warn the local community and implore them to work and support the police. From that point on, the channel brought live pictures of the riots to Sky viewers using the LiveU technology that others simply couldn’t. Sangat TV footage was then used by the BBC, Sky News, ITV, CHANNEL 4, CNN and many others. Sangat TV is hardly alone. Late 2011 saw BFMTV, France’s leading news channel, renew and expand its global agreement with LiveU for use of its flagship LU60 video uplink solution, following a comprehensive review and evaluation of alternative solutions. BFMTV, a 24/7 non-stop news channel with more than 160 journalists and a motto of “Live First!” has been using LiveU units for more than two years for daily newsgathering and high profile events, such as the 2011 British Royal Wedding and the 2010 FIFA World Cup in South Africa. Most recently, the French broadcaster used LiveU to bring dynamic content of the NZ Rugby World Cup to viewers in France as the national team progressed to the final. Thomas Jumel, Head of Production at BFMTV, explains, “We’ve used LiveU backpacks in all kinds of situations, both in France and internationally, as the main live feed and as a back-up for OB units. We have deployed the units in cities and the countryside, in helicopters, cars, on motorcycles, and boats. We also use the technology to send video files as well as feeds as it can provide a fast connection 56 | TV-BAY MAGAZINE from the field back to the newsroom. LiveU was the first to provide efficient transmission via cellular networks and they have a strong technology lead.” technologies from manufacturers. Golfing World is also taking advantage of the technology’s roaming capabilities, allowing easy international reach. David Salmon, Assistant Producer, says, “LiveU’s cellular backpack technology provides the ability to access events effectively and in good video quality without the substantial costs associated with traditional methods. You only have to look at the growth of online video – and the increase in quality – to see how important it is to service that medium. We’re happy with this live video technology, the way it works and the service provided.” LiveU in use at BVE 2012 with broadcastshow.com For the Rugby World Cup in New Zealand, BFMTV looked for a solution that would allow it to get close to the stadiums. LiveU’s LU60 technology enabled it to be both mobile at the events and first to react as news developed. “We could easily fly to stadiums with the LiveU backpack and get the footage that we wanted,” adds Jumel. Cellular uplinking is not limited to broadcast applications but also provides access to live content for streaming applications. A key example of the flexibility and cost-effectiveness of the technology is provided by Golfing World, an IMG Media TV and online content provider. It’s using LiveU’s flagship LU60 live video transmission solution to enhance its streaming output for golf fans around the world. In addition to its five-days-per-week TV magazine show, Golfing World revamped and re-launched its online proposition in 2011. A daily, ten-minute magazine show is now produced and streamed around the world. LiveU’s LU60 backpack is being deployed to bring the wider world of golf to screens globally using aggregated wireless networks for content acquisition. This includes player interviews, coverage of golf master classes and demonstrations of new Recognising the different priorities of streaming media usage rather than broadcast, at IBC 2011 LiveU introduced the LU40i. This offers a high-quality video uplink solution for coverage of events, such as sports, music, advertising, religious, community and corporate sponsorship but comes in a substantially smaller form factor and has been specially designed to meet the needs of online media professionals on the move. With this latest product offering, LiveU brings live video capabilities to a far wider audience, ranging from online journalists covering political campaign trails and amateur photographers capturing local community events to students filming their college basketball league. Using cellular networks opens up new possibilities for broadcasters because of the inherent speed of deployment and mobility, introducing a new era for live video to TV and web. The portability of devices allows users to extend their use of (or introduce) live content, deploy more units, and gather more content in more places. Users of cellular technology can react instantly to news whenever it happens. Sports broadcasters, meanwhile, can use the technology alongside SNG trucks or as a replacement. www.liveu.tv UK distributor - Garland Partners: www.gpl-uk.co.uk