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annual convention, now officially known as the Nab Show. It’s the second largest conference in Vegas with 100,000 delegates and it generates over US$100m of revenue for the city – outside the conference doors. Yes, NAB in Vegas was, as ever, full of razzamatazz with a resurgence of exhibitor parties and a feeling that the US and, indeed, the broadcast industry are certainly not in a double dip recession. No 3D queasiness It was the first time in three years that I didn’t end up feeling queasy from a proliferation of 3D demonstrations. It is bad enough with jet lag, late nights and alcohol but, when all the manufacturers were showing 3D, it really did make for a nauseous affair. From my point of view, 3D has thankfully been pushed into the background as non-mainstream and the general theme seems to be the very competitive market in camera acquisition. Many words have been written about Blackmagic Design launching its cinema camera but, in reality, this year’s show demonstrated that the market is in a strong position, with enormous choice for the cameraman. Simple is best Formats need to settle down, though, as we see 2k, 4k, 5k and even 6k being bandied about. Many manufacturers seem to forget that, irrespective of the amount of information their cameras can capture, what matters most is how people manage their workflow. The leaders in this market are those manufacturers who demonstrate how to capture perfect images, rather than purely demonstrating how much information can be captured. It’s a simplistic view but remember that simple is best and, for many people like myself, the technical specifications are no better than equal to, and are probably secondary to, having a proven and workable workflow. Now where have you heard that before? Don’t double dip So, NAB was more of the same and that’s true, it seems, for the summer that is supposedly now upon us . The coming of the Olympics means more of the same – and perhaps that also means we in broadcast won’t suffer from double dip. If you would like more information on finance for your business, do email me on peter.savage@azule.co.uk and/or write to the TV Bay editor. For more information about us, or to read other articles in this series, look at our website: www.azule.co.uk. one shot so make it count Ace photo: Andreas Pohmer For optimal balance, smooth movement and total confidence you need the new Sachtler Ace. Benefit from a best-in-class performance fluid head and tripod system with a premium ‘broadcast feel’, at a price you can afford. Make it a winning shot with the Sachtler Ace. and durability www.sachtler-ace.com Sachtler™ A Vitec Group brand TV-BAY MAGAZINE | 45