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Joining creative forces T 150 editors worldwide create new range E Live production camera line-up S ony has today announced the latest additions to its highly successful range of live production solutions from the HDC-2500 family, the HDC-2000 and the HDC-2550. Both products integrate easily into any existing live production infrastructure and demonstrate Sonys commitment to developing innovative solutions that are flexible, robust and efficient. This announcement also confirms Sonys position as the market leader in developing reliable live production solutions.  The HDC-2000 and HDC-2550 will begin shipping in May 2012. www.pro.sony.eu/media ditors Keys have made great use of social networks to work with over 150 editors and producers worldwide, helping them create their latest range of shortcut keyboards. The process began by contacting well-known editors and enthusiasts on social networks such as Twitter, FaceBook and LinkedIn. “We basically laid out all of the options that we would normally discuss internally at Editors Keys HQ and shared them with everyone! We worked closely with our fans to create a truly special shortcut keyboard.” Said Aimee O’Brien of Editors Keys. The new keyboards feature a ‘stand out’ black and white design, which on paper shouldn’t really work, however the editing community fell in love with this design and it’s easy to see why. Over 30,000 people around the world now use Editors Keys now, making them one of the largest shortcut keyboard manufacturers. www.editorskeys.com Upmix upgraded from Soundfield SoundField, the UK manufacturer of multi-capsule microphones and processing technology for broadcast and recording applications, has announced the availability of a version 2 software upgrade for the UPM-1 stereo-to-5.1 upmix processor. Improvements include superior 5.1 channel separation and lower-latency processing. The new v2 software upgrade is available free to existing UPM-1 owners from www.soundfield.com 08 | TV-BAY MAGAZINE he Tiffen Company has announced a global distribution partnership with Digital Film Tools, a developer of visual effects tools. Both companies hold impressive reputations and are among a small group to have a rich history that runs deep with creative and technical expertise, attaining the industry’s highest accolades including Emmy’s for both technical and artistic achievements. The new distribution arrangement provides the creative community access to an unprecedented breadth and depth of award-winning creative technology offerings from production to post www.tiffen.com Delivering graphics with style O rad and Motion Path have joined forces to offer sophisticated, pre-designed on-air graphic packages for use on a wide-range of broadcast programs including, elections, sport events, weather, news and more. The stunning graphics packages, which are designed by Motion Path and run on Orads graphic solutions, are ideal for broadcasters who want to quickly introduce a new look or jumpstart a new production. The new solution consists of templates pre-designed for specific broadcasts such as elections, sports, and more. The templates can be quickly and easily used with Orads on-air broadcast graphics solutions. www.orad.tv