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WELCOME ISSUE: 67 JULY 2012 W Magazine Office PO Box 6090, Newbury, RG14 9BB, UK How to subscribe All subscription enquiries UK and overseas online at: www.tv-bay. com/subscribe www.tv-bay.com Switchboard +44 (0)1635 237 237 Editor Simon Tillyer, simon@tv-bay.com elcome to issue 67. It’s the Test and Measurement issue this month, now hold on and stick with me for a moment, we’ve had our wrists slapped in the past for referring to greying engineering types – we have great respect for you all and won’t go there again! But we all want to understand what we need to do, when we need to do it and indeed what we need to do it with, but there is a theme with test equipment that can sometimes take you down a path of head pain and confusion – more often than not to those that need it most. Will Strauss takes a look at what’s on the market in the hand held range of test and measurement kit on page 36. As well as throwing up some great solutions there is mention that maybe we need to spice it up and a new branding for T & M would do it the world of good ...”technology rescue”, “disaster avoidance gear”....your thoughts to editor@tv-bay.com. Production Editor Matt Robbins, matt@tv-bay.com Advertising Jonathan Highett,jonathan@tv-bay. com Accounts Lucy Turner, lucy@tv-bay.com Events Selen Sevket, selen@tv-bay.com Subscriptions subs@tv-bay.com If you are serious about future proofing your acquisition and were shooting HD in an SD world and now shoot 3D in the hope of using it when there is a viable change in consumer viewing ability then when will you be trading up to a 4K camera? Bob Pank looks at 4K TV and if it really is the next “bigger” thing whilst Robin Palmer sticks with the theme of the month and addresses the standard from a test perspective. Layout and artwork Dan Butler, dan@danbutler.co.uk +44 (0)1635 250 968 Back copies Can be seen online at... www.tv-bay.com/magazine. Hard copies available from the office on request. Those of you lucky enough to catch the streaming of the first BroadcastShow LIVE last month would have seen the new Blackmagic Cinema Camera (the only one in Europe at the time) being shot into the air by SKYVUE CINIPRO Drone – worried faces all round but made for great show content and seems equally at home there as on our studio Polecam filming the PELI destruction clip. You can catch up with the show on page 48 and see the next on 18th July at www.broadcastshow.com/live - go there now and set the “remind me” option to make sure you don’t miss out! Website www.tv-bay.com In the meantime don’t forget to register for IBC if you’re going ... it’s only a matter of weeks away now! NEED TO CALL US? Enjoy the issue. Simon Tillyer, Tv-bay +44 (0)1635 237237 Whilst every effort has been made to ensure the accuracy of all advertisements and other items in this publication, TV-BAY can accept no responsibility for any errors or omissions or incorrect insertions. No part of this publication may be reproduced without the written permission of TV-BAY. E&OE Terms & conditions available at: www.tv-bay.com/terms_and_conditions/ Copyright tv-bay.com 2004-2012. All trademarks acknowledged. +44 (0)1635 237 237 Technology, expertise, and opinion... Bob Pank Will Strauss Emma Hay Peter Savage Dick Hobbs Page 32 Page 36 Page 42 Page 44 Page 98 THE MOST COMPREHENSIVE FAMILYOF DIGITAL MEDIA MONITORING, MEASUREMENT AND ANALYSIS PRODUCTS IN THE WORLD Cover shot courtesy of BSI (page 66/67) TV-BAY067JUL12.indd 3 TV-BAY MAGAZINE | 03 05/07/2012 22:23