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Up to 35% price reductions for top-selling HD Mini-Converters A complete archiving solution… A t IBC2012, Sony recently announced that its next- generation Optical Disc Archive storage system will start shipping across Europe from October. The system, which provides guaranteed intergenerational compatibility and ultra-reliable long-term storage, is at the heart of Sonys vision to create a complete archiving solution for broadcasters, motion picture companies and production houses. Sony also announced that it is developing a new robotic library, the ODS-L10, comprising of two drives that contain ten media cartridges. Planned to be available in the beginning of 2013, the ODS-L10 will form part of a full line-up of solutions that include an even larger and expandable robotic library, currently in development.  In addition, Sony today unveiled a new logo mark for the Optical Disc Archive system. Any compatible hardware product as well as storage media which meet the specification will now carry the Optical Disc Archive logo. AJA Video Systems recently announced new price reductions for over a dozen of its leading HD Mini-Converters, thereby making a range of its compact, high-quality, standalone conversion solutions even more accessible for production professionals. Built with the highest standards in reliability, all Mini-Converters are backed by AJAs world-class support network and 5-year international warranty. In order to help develop and promote the optical disc format, Sony is working with ten leading manufacturers, including Adobe and AVID, who have all expressed their support for the archiving system. AJAs goal has always been to provide best-in-class solutions to our customers, and by introducing this price reduction we are offering high- quality products at a truly ideal price point, said Nick Rashby, President, AJA Video Systems. Our Mini- Converter line is designed and priced so that professionals will never have to compromise on their optimal production or post-production workflow. www.pro.sony.eu/ibc www.aja.com TV-BAY MAGAZINE | 15