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The advantages of an integrated 3-in-1 system go further than practical day to day considerations. As a single manufacturer of both elements, we can ensure compatibility between outer and inner case; we can offer product support for both parts and give advice on the complete solution for kit transport. Almost as importantly for some, as this is an image- conscious market (if you don’t believe us, look at the number of iPhones owned in the industry), for the first time we can offer producers nicely designed matching hard and soft cases. Finally, Ianiro has decades of experience in the industry; now we are able to have control over the cases we stock and can respond quickly if a new style, size or type of bag is needed. We can react fast to the development of any revolutionary new LED lighting unit, Arri camera or Tascam recorder. What’s in the range? At launch the range is already very extensive. We have designed and manufactured Oyster Cases to accommodate all sizes of camera system - video, film and stills. Plus we have models for sound recording kit and lighting units as well as general-purpose broadcaster- class cases suitable for portable vision mixers, recorders and editing equipment. We are able to advise users on the appropriate model for their kit, whether it’s for transporting a video boom, a Panasonic HPX250, a Canon DSLR kit or an Alexa. What’s not in the range? We produce a wide variety of cases to suit most audio and video needs but as a niche and responsive manufacturer, not only can we build to order, we do so as a regular part of the service (and not as an excuse to over-charge!). However, while we are competitively priced, we will not sacrifice quality and our reputation to supply a product we are not proud of. From high quality water resistant zips to hard wearing casters, the system is designed to last - and to take a beating I’d needed. Should I worry about standards? Yes. You wouldn’t entrust your family to a car without an MOT certificate... Fabricated from polypropylene, our hard cases are IP55 rated for protection from dust and the heaviest downpours. All the cases are made to ISO9001 standard. It’s important to know. How have they been received? The 3-in-1 concept went down very well at IBC. Resellers and end users instantly ‘got’ the idea of packing once and of having a modular bag / case system. But what pleased us most was that people really like the fact that they are designed and made in Britain. We sometimes have to remind ourselves that we are based in the industrial heartland of the country; we are in one of the world’s centres of excellence for engineering. It’s hard when you hear the economy being talked down to remember that the tradition of fine craftsmanship is closely associated with this country and the ‘made in GB’ kitemark is still recognised globally as a symbol of quality. We will be showing end users the products at BVE North and BVE London and hope that the initial positive feedback in Amsterdam is matched among the UK end users. Finding out more... Go to our website – www.ianirouk. com or visit us at BVE North or South. TV-BAY MAGAZINE | 45