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Faced with those figures it is easy to understand why some people would be saying that editing in the Cloud is practical and they are using it, while others would disagree. Both would be right and the TV people would be the ones already editing in the Cloud. It all comes back to bandwidth and storage for the ‘yes’ or ‘no’. As you can expect to pay for Cloud services, including up and down loading as well as storage, roughly according to the amount of data involved, so the movie could cost nearly 200 times as much as the TV show – assuming they were the same running time and shoot ratio, etc. There could be further complications with the movie as the material may be restricted as to where it can go; movie material is a prime target for piracy so you can understand the extra caution. However this does not mean that the Cloud has nothing to offer the film industry. Putting the huge volumes of footage data aside, there are other aspects of Cloud services from which all productions can benefit. Using the Cloud to create collaborative workflows for the planning and design of a production makes a lot of sense. This is especially the case with the movie industry. On the production side it has been described as a cottage industry where posts are filled by contractors just for that production. If you think it’s easy to keep them all contributing, informed and up to date, stay in your cinema seat at the end of a movie and watch all those names roll by. Then you get to see the scale of the communications problem. Even on a much smaller scale, communications and planning for TV production and providing effective collaboration are still just as important. As mentioned in the May ‘Cloud Matters’ reporting on NAB, Production Minds ( offers a solution that provides realtime views of the constantly changing information that’s made available to everyone who needs to know it, and not to those who don’t. So everyone can communicate and be kept in step and up to date. The Cloud is a moving target. There are more and more services on offer and, if it follows the long-term trend of the rest of the IT industry, performance will increase while costs may drop. In time you should be able to get more for your money so using the Cloud in production and post will become more widely attractive. And maybe then Cloud will become a verb! Innovative video solutions from the Video Processing Specialists TV One design and manufacture a quality range of products for the Pro AV and Broadcast markets: • Large Venue Presentation Switchers • Scaling AV Matrixes • Video Wall Processors • Video Switcher/Scalers • Multi Window Processors • HDBaseT Signal Transmitters • Scan Converters • Format Converters … Call now for a our latest Catalog & Brochures or visit our website for more information The Video Processing Specialists TV One Ltd., Westwood Ind. Est., Margate, Kent CT9 4JG, UK Tel: +44 (0)1843 873311 Fax +44 (0)1843 873312 Stand 3-B112 29 - 31 • 1• 2013 E&OE. All Copyrights and Trademarks are acknowledged TV-BAY MAGAZINE | 27 TV1_TVBay_hpv_ad_1212.indd 1 TV-BAY072DEC12.indd 27 04/12/2012 18:12 07/12/2012 15:14