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Real-time Instagram ® integration never.no have announced that it has integrated Instagram ® into its flagship Interactivity Suite (IS), a toolkit for creating the technical backbone of interactive broadcasts and digital marketing campaigns. Now broadcasters that use the never. no IS will be able to push and pull data from Instagram into their live programming and companion apps. Pinewood selects console for television sound control C alrec, a leading supplier of audio consoles for on-air and live production, have announced that international production powerhouse Pinewood Studios Group has installed an Artemis Beam console in its new 5.1-capable sound-control gallery to mix audio for live and recorded television shows, the first of which was a children’s show for BBC. The sound-control gallery is part of a new television studio facility in Buckinghamshire, which includes all new control galleries and equipment. Pinewood produces high-profile TV shows such as “Got To Dance” and “Would I Lie To You” plus world-famous films including the recently released James Bond film, “Skyfall.” “Our technical team evaluated several consoles in the process of selecting a sound desk for our new TV studios, and preferred the Calrec Artemis,” said Pinewood Broadcast Director Paul Darbyshire. “We were looking for a desk that would provide more channels both in and out, along with greater flexibility and ease of programming. With the Artemis we feel we have achieved that and more. It’s easy to understand why Calrec is so highly regarded in the broadcast industry.” Pinewood’s 64-fader Artemis Beam console gives sound engineers more available channels and the ability to link those channels to the studio floors via fiber. The console also boasts Calrec’s Bluefin2 high-density signal- processing technology, which gives Pinewood a more robust console in a smaller footprint while consuming less power. www.calrec.com “Instagram has become a wildly popular form of social media, and we believe it will only continue to grow in relevance, which is why we’ve upgraded IS to include it,” said Zachary Weiner, director of marketing at never.no. “We maintain an aggressive development schedule so that we can stay ahead of what’s happening in the marketplace. We want to make sure that broadcasters can bring their viewers into the broadcast, wherever they are and however they want to interact with social media.” The Instagram integration gives broadcasters the ability to use crowd-sourced photos and images in multiple areas of TV content. This ability to launch visual images into live programming moves beyond simply incorporating individual comments, greatly increasing viewer engagement and the power of social TV. The functionality is especially relevant for news shows, which could allow individual watchers to contribute photos they have taken at the scene of the news. www.never.no Taking the crown with Robbie Williams X L Video supplied scenic LED plus projection and camera / IMAG systems including some of their newest products - to Robbie Williams acclaimed three nights at London’s O2 Arena recently. With a rousing performance in-the-round, the star re-established himself in grand style as a solo artist and one of the UKs greatest popular music entertainers. www.xlvideo.tv 16 | TV-BAY MAGAZINE TV-BA073JAN13.indd 16 11/01/2013 14:17